So, you’ve got a website—your own little (or big) space on the Internet to share your product, your thoughts, your business. Things are going well for you but you’d like to start turning a profit—really cash in on all that online advertising has to offer. This means it’s time to optimize your site for ads. Optimization is the process of adapting your site and the ad space on it to improve the quality of your site, traffic on your site, and performance of all advertisements placed there. Advertisers will then pay a rate (through any number of avenues) to place their ads on your site. Just like that, both you and your advertisers are in the market to start making money.
So, programmatic advertising is new. Well, new-ish. Really gaining momentum around mid-2013, programmatic has managed to make quite a dent on the face of advertising in just under two years. Many ad networks, ours included, have started using programmatic ad platforms to up the ante when it comes to the work we do. However, despite it’s popularity amongst ad networks themselves, many people have no clue what programmatic actually is. That’s where we come in—we’re going to break this bad boy down, in layman’s terms, so that just about anybody can get it.
When you think online advertising, you think Google. It’s big, it’s bold, it’s renowned. Google and its AdSense have dominated the market for years, acting as the end-all, be-all for absolutely everyone’s online advertising needs. It seems easy, the obvious choice. And while Google has dominated the Internet advertising market with the AdSense product, it is not the only option out there. In fact, in many cases, it’s not even the best option out there when it comes to you and your business, your product, and your brand. Don’t get us wrong—we’re not here to disparage Google. We’re not trying to trash talk a conglomerate or make less of what it does. We’re just saying that Google, while a great option, has its downfalls. Here are three reasons why you should consider an alternative ad network over Google: 1. Money,...
It is for the sake of starting a business that loans become so important. It remains a fact that business grants are awarded to entrepreneurs at decent rates and for long terms depending on an enterprise’s repayment capacity.
We see a lot of ads. Seriously, just think about it for a second: as you’re browsing the web, scrolling through Facebook, ordering a pizza—absolutely everything is inundated with ads. With so much going on, with so much competition, it can be hard for companies to get a leg up and get their ads noticed. That’s why it’s so important to not just create ads but to create ads with impact. In order to break through the clutter, you have to design ads that garner not only notice but also demand interaction and response. So, how can you do this? While it’s not always easy, there are surefire ways to give your ad the extra boost it needs to break through the jumble and get seen.
You need to find a way to make your customer base like you and trust you. You have to make them feel that you and your company are something they can have confidence in time and time again. There are tons (and tons and tons, seriously) of ways that you can do this but oftentimes, these take time. However, there are a few methods you can incorporate today (yeah, that’s right) to begin… well, converting those conversions.
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Social media platforms have of late emerged as the most powerful tool in this Internet Age for individuals and businesses. People are spending more time on social networking sites and users of these sites are exceeding with every passing second
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
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