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What is Mobile Marketing, Really?

What is Mobile Marketing, Really? | Starpoint Digital | Scoop.it

Mobile Marketing allows a business to communicated with consumers via mobile devices. This goes through either sending simple text messages, participation-based campaigns, or allowing the consumer to visit a mobile website.

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How to Choose the Best Dedicated Server in Chicago?

How to Choose the Best Dedicated Server in Chicago? | Starpoint Digital | Scoop.it

As business and traffic grows a company finds that shared hosting is inadequate to meet demands and even VPS is not sufficient. In both instances security may not be the highest and a user also faces limitations in setting up backend services or custom software. A dedicated server is the only way to assure high performance, reliability and security. Even among dedicated servers and service providers there are plenty of differences so how would one go about choosing dedicated server hosting Chicago based hosting companies offer?

 

The basics:
Any company providing dedicated server hosting Chicago located will offer, at the very least:
• Banks of dedicated servers located in highly secure data centers
• Access is limited with multiple security levels, both physical and electronic
• The data center is fully climate controlled
• Backup power supply in the form of battery supply and diesel generator is a must
• The data center is connected to the internet backbone through redundant Gigabit fiber uplinks for high speed and bandwidth
• Staff manage data backup and take correctional action promptly

 

Going beyond the basics, a Chicago dedicated server hosting company will typically offer a server that a client can manage all by himself or will offer managed services in which case the hosting company sets up the server with back end scripts and with personnel available 24x7 to attend to any issues and provision services should they be required. Companies with their networking and IT staff can simply rent dedicated servers from Chicago hosting companies, use the control panel and manage the server as they see fit. Companies without such resources would find it advantageous to go for managed Chicago dedicated server services.

 

Servers and their monthly rentals vary widely. A PIII server with 100 GB of space and 500 MB RAM with 10 Mbps connection may be sufficient to suit bandwidth and traffic needs of one company and costs one-fourth of what a dual core Xeon based server with 1 TB space, 6 GB RAM and 1 Gbps bandwidth would cost. The latter is the better choice for ecommerce sites with lot of traffic from all over the world whereas the former is sufficient for small companies with comparatively less traffic. Whether you need one or the other, it is also worthwhile taking a look at comparative cloud based hosting.

 

Managed dedicated server facilities are better insofar as you know there are people who monitor and rectify all issues, manage the operating system, provide set up for ASP, SMTP, ColdFusion, IAS, Antivirus, CGI, Perl and other services including websites and DNS, Firewalls and management of software.

 

Finally, quality of service is an absolutely essential consideration. Hosting companies promise support but how prompt they are in responding to phone calls and taking required action makes a difference to availability of services and, ultimately, your reputation and satisfaction of your customers. Therefore, when one considers dedicated server hosting, it pays to select the finest one in Chicago with top notch technical personnel, hardware and software support.

 

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How To Choose the Best Dedicated Server in Chicago?

How To Choose the Best Dedicated Server in Chicago? | Starpoint Digital | Scoop.it

As business and traffic grows a company finds that shared hosting is inadequate to meet demands and even VPS is not sufficient. In both instances security may not be the highest and a user also faces limitations in setting up back end services or custom software. 

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The Best and Fast Reliable DIA Service Chicago Based Service Provider Powers Businesses Worldwide

The Best and Fast Reliable DIA Service Chicago Based Service Provider Powers Businesses Worldwide | Starpoint Digital | Scoop.it

If you are running a global business with your headquarters in Chicago and rely heavily on the internet for almost all your operations, then reliability, speed and bandwidth of the internet connection assumes prime importance. Your first choice is Dedicated Internet Access or DIA as it is known. 

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Measuring Your E-Mail Campaign’s Success

Measuring Your E-Mail Campaign’s Success | Starpoint Digital | Scoop.it

There are several key indicators that allow you to measure your campaign’s performances. These include, but are not limited to, quality indicators (such as deliverability rates, opening rates, click-through rates), and profitability (conversion rate and unsubscribe rate).

Let’s take a closer look at these indicators.

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Panda 4.1: What does this update mean for your website?

Panda 4.1: What does this update mean for your website? | Starpoint Digital | Scoop.it

Are you wondering what a “good” bounce rate is for your website? Throughout this article, we will go into detail about what a bounce rate is, how you should analyse it based on your website and objectives, and what you can do to improve it.

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Grow your data center with colocation

Data canter’s main area of expertise is data management and storage.  With the advanced technology back up, availing colocation service has become quite a common practice these days. 

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Schaumburg Data center Colocation Hosting

Schaumburg Data center Colocation Hosting | Starpoint Digital | Scoop.it

We offer Fast, Secure, Redundant, Reliable Managed, or Unmanaged Data Center Colocation, in the Northwest Suburbs, 30 Miles outside of Chicago.

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Understanding Cloud Storage services: A Guide for Beginners

Cloud technology has now taken a big leap in terms of popularity as cloud storage is now being considered as the latest data storage. A privet cloud model is most recommended by companies because it is hassle free for maintenance issue and it can be operated with better level of control and privacy which is one of the most important aspects of data protection and its randomadmittance through secured access.Private cloud storage is an exclusive storage facility used by single organization for storing their big data and the access to that stored data remains locked under better level of security and multi-tier privacy.

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How do Web Hosting Service Providers Enhance SEO Performance?

How do Web Hosting Service Providers Enhance SEO Performance? | Starpoint Digital | Scoop.it

SEO (Search Engine Optimization) is the ultimate mission for digital marketing of a website as SEO promotes business development. Whether the online presence of website is meant for increasing traffic in the website or for fishing more leads for business expansion, SEO is the only way to enjoy success. Hence web hosting service providers also take care of this issue and avail all possible takes for enhancement of SEO performance.


Page speed matters for SEO performance


One of the prime factors taken care by internet hosting providers is page speed of the concerned website as it affects SEO performance of the website in a large way. According to Google’s policy, the time which is taken by website pages to load, influences the ranking system of the search engine. This implies that more the pages of a website load faster, it ensures better ranking on Google’s page.
In order to enjoy a faster website you require 2 gears. Firstly, a good hosting provider with sufficient resources, a good datacenter structure, and fast hardware are prerequisites, and secondly, a well-coded website with augmented code and images can enhance website performance.


Choose a hosting provider that offers website optimization tools


There are some quality hosting-service providers, who offer website optimizing tools that can efficiently and mechanically compress the website files before sending it to any other website traffic. This tool can typically be found in the cpanel. You need to discuss this issue with your hosting service provider if any available hosting plan has this feature. This can enhance SEO performance to some extent.


Find out a hosting provider that offers you a Single IP


There are normally two options of an IP address- unique IP and shared IP. Under the shared IP, your website will have to share its IP address with many other websites. In case any one of these websites gets blocked by the Internet Services Provides, others websites of the group will equally suffer from this blacklisting issue. Alternatively, with a unique IP address, your website will enjoy better stability, dependability and resilience, which is supportive of good SEO performance.


Web site availability:


Another issue that influences SEO performance of a websites the consistent availability of the web site. Search engines like Google hardly prefer to redirect users to websites that are not available consistently. This is the reason Google keeps on checking and mostly remove websites having availability issues from online index.


The availability of a website is the concern of web hosting providers. The negative scenario can be that while you are on online, you don’t have the support of any website monitoring tools. As a result your SEO support will be disturbed and you may lose business leads. Strong monitoring of this issue with web service provider will enhance SEO performance for sure.


Select the server meticulously


Besides the reliability and professional authenticity of the web hosting providers it is also useful to select a server which is quite closer to the target audience of the visitor. Nearer the servers to the website visitors, the faster will load the concerned website’s pages.


Taking care of these issues web hosting providers can really enhance SEO performance of a website with positive result.

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The Benefits Of Choosing A Reliable Managed Dedicated Server Service Provider

The Benefits Of Choosing A Reliable Managed Dedicated Server Service Provider | Starpoint Digital | Scoop.it
The companies that have a huge web presence need to have a dedicated server. The dedicated server helps them in running of their online business in a proper way. With this kind of server, one can easily manage their website without any kind of hassle. The server of the dedicated type belongs to a single owner and has numerous advantages. However, the problem arises when one has to manage the server. The part of managing often proves to be hard for the owner and thus they face the problem regarding that.
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March 5th 2013 STARPOINT ADDS XO, GLOBAL CROSSING LEVEL3 UPSTREAMS!

Doubling our bandwidth over our full BGP Routes, Starpoint has made a significant upgrade to our network today, we are all excited to go public on this phase of our network upgrade, please enjoy the added speed and redundancy to of of the Starpoint Family and Partners.

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Why Choosing The Colocation Services Is A Smart Option?

Why Choosing The Colocation Services Is A Smart Option? | Starpoint Digital | Scoop.it

The aspect of Colocation hosting has gained immense popularity in the recent time. This is because it is one on of the most cost effective way of maintaining a server. The aspect that it is absolutely affordable has fueled its popularity among the online users. The best part is that this type of server forms to be an ideal choice for the small businesses that are unable to have their own IT departments. This is a kind of hosting which has emerged to be the most used one in the recent time.

 

The specialty of the server


In this kind of hosting, the installation of the server and storage is done by you. Also, you have to ensure that you have all the necessary equipments for the networking setup. There are various companies that offer you with their own server space for rent. Now, that also includes the physical space that is used to keep the server equipments. The companies like this provide you with a full time service and has their own IT specialists. Thus, with this kind of hosting you can easily have a well-managed server.

 

The deal breaker


The colocation services prove to be a real deal breaker as it helps in the proper kind of web hosting. The running of the server needs to be for 24x7 and 365 days. There is no alternative to that. Now, if you are going for any other hosting kind, then the whole electricity expenses have to be taken by you. Needless to say, that emerges to be exuberant. However, in this kind of service the cost is absorbed by the web host from whom you are lending the space and that means saving a lot.

 

No hassle attached


Another advantage of the colocation services is that, you do not have to take up any hassle regarding the aspect of the operation of the server. This is a type of web hosting that helps you in enhancing your level of efficiency. A web host provides you with the service of maintenance of the server. They also have technical staffs who are expert on handling any kind of problem. This leaves you with more time to concentrate on your business and enhance it. This type of server hosting also cuts out the additional cost of keeping a security guard for hosting your server.

 

The customized service


The web hosts help you in getting customized service regarding this hosting type. It is up to you that what kind of server space you are looking forward to have. Also, the physical space for keeping the server equipments can be easily adjusted in accordance with your need. This hosting type is the best to choose if you are looking forward to have quality service at affordable price.

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End to End Services from Data Center Hosting Services Chicago Based

End to End Services from Data Center Hosting Services Chicago Based | Starpoint Digital | Scoop.it

If you look around in Chicago there are dozens of companies offering data center services and colocation services. Some include web hosting, domain registration, SEO and cloud based services as well. Enterprises may choose one or the other depending on which one best suits their requirements. If you have the technical resources and staff, then you would want data center services. However, if you are more focused on your business and want to leave the rest to third parties, then an integrated service provider like Starpoint in Chicago is your best bet.

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The Finest Dedicated Internet Access Chicago Based Company Offers at Surprising Prices

The Finest Dedicated Internet Access Chicago Based Company Offers at Surprising Prices | Starpoint Digital | Scoop.it

For business users even this speed falls short of their requirement. This is where Dedicated Internet Access (DIA) makes the vital difference to performance, reliability, costs, efficiency and high availability. Companies engaged in e-commerce, in providing B2B solutions, in stock and commodities trading, all need fast, high bandwidth connections. If you are running a business that relies on the internet and has a wide area network to allow access for company staff, then dedicated internet access works much better and brings the following benefits for mission critical applications:

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Data center Connected via Multiple Diverse Path Gigabit Fiber Up-links for the highest level of redundancy possible.

Data center Connected via Multiple Diverse Path Gigabit Fiber Up-links for the highest level of redundancy possible. | Starpoint Digital | Scoop.it

Starpoint’s network is comprised of industry leading Cisco hardware. All systems from the network to the environment are monitored every minute of every day, from on-site network monitoring systems to off-site monitoring nodes.  Redundancy is the key to uptime, which is why Starpoint has implemented a Triple Redundant Diverse Path Network, with no single point of failure.  Power conditioning is handled by our Liberty power conditioners and UPS backups, and the facility is protected from grid problems with our Diesel Caterpillar Genet on standby 24/7.  Our job is to give you 100% uptime in a secure environment for a low cost. And we take our job seriously.

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Is virtual PBX solution operating more efficiently and effectively across channels of communication in Chicago?

Virtual PBX, Using the telephone number(s) provided with your service and extensions create a virtual directory that allows incoming callers to navigate through your business. This will enable incoming calls to reach certain extensions or departments. This feature is completely customizable to meet your business’s unique needs. Select from a wide range of optional features that will make our Virtual VoIP Office solution work even harder for you. Toll-free numbers, switchboard, traditional faxing, to name a few. We also offer Virtual Office Pro that bundles Virtual Office phone service with online meetings, Internet faxing, and call recording.

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Winners of the SBA Pinewood Derby, 2nd Year in a Row!

Winners of the SBA Pinewood Derby, 2nd Year in a Row! | Starpoint Digital | Scoop.it

Starpoint Digital won, for the second year in a row, the SBA Pinewood Derby event hosted at the Schaumburg Regional Airport on the 25th of September.

50 cars, decorated to the colours of each business participating, were racing against each other on the Pinewood Derby track.

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How to Choose the Best Dedicated Server in Chicago

How to Choose the Best Dedicated Server in Chicago | Starpoint Digital | Scoop.it

A dedicated server is a computer which is exclusively allocated to serve the needs of a particular network. There are a number of advantages of using a dedicated server for your business like security, control, bandwidth, space, time etc. There are many reasons why a dedicated server could be the right answer to your business needs. There are some criteria that need to be considered to rightly decide what meets your needs best:

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What is web marketing?

Web marketing can be tricky to understand. It is comprised of many different tools used by companies in order to market their business online.Web marketing can be defined as all marketing and advertising techniques used on the internet. Although the principles used in web marketing are based off of traditional marketing techniques, web marketing uses specific techniques with strong particularities. The development of internet marketing has generated new skills and new professions.

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Starpoint Digital Schaumburg, IL - Video

Starpoint Digital has been serving the Chicago-land area for its internet and colocation needs since 1997. Locally owned and operated, we pride ourselves on ...
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Colocation Data Center: Multifaceted Benefits of its Membership

Colocation Data Center: Multifaceted Benefits of its Membership | Starpoint Digital | Scoop.it

A colocation center is a special type of storageinfrastructure where business organizations may hire exclusive space for data storage, special bandwidth, and other computing hardware support on rental. Nowadays, Colocation data center is popularly used as cloud service providers for big data storage.

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Chicago Colocation Datacenter Virtual Tour

Chicago Colocation Datacenter Virtual Tour | Starpoint Digital | Scoop.it

Video Tour of Starpoint Digital's Primary Datacenter and Backup Facility. Unsurpassed Security, 24/7 Access, and Redundancy brings you complete peace of mind.

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SEO and SEM Marketing Division Launches at Starpoint!

SEO and SEM Marketing Division Launches at Starpoint! | Starpoint Digital | Scoop.it

We are proud to announce the Starpoint Marketing channel, SEO Search Engine Optimization for organic traffic as well as SEM PPC pay per click with Google Adword campaigns as well as display advertising optimization and consulting.  

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An Overview On Web Hosting Control Panel

An Overview On Web Hosting Control Panel | Starpoint Digital | Scoop.it

The control panel used for the purpose of web hosting is one of the most vital parts of ensuring your online presence. The control panel is software which is installed by the web host’s in their server. This software helps the service provider or the web host to control your web features.

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