PowerPoint ate my idea

Zipf’s law, a concept by 1930s linguist George Zipf that in any system of resources, there exists declining value for each subsequent item. In the English language, we use the word “the” in 7 percent of all utterances, followed by “of” for 3.5 percent of words, with trailing usage of terms ending somewhere around the noun “floccinaucinihilipilification.” On Facebook, your connections work the same way from your spouse to best friend to boss to that old girlfriend who now lives in Iceland.

'....previously organisations have been talking about a digital first approach. In other words, concentrate on online channels and content 1st, which then filters into the offline world. However now the priority has to be mobile first, you cater in the 1st instance for people who may be consuming your content via their smartphones....'

Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years - So how do you get the most from it.

.1. How often should we post?

2. What type of posts will drive fan engagement?

3. When should we publish our wall updates?

Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.

Pinterest is more than a hot social bookmarking tool. Pinterest gives the CMO a social and visual way to build a connected brand.

A lack of coins in the prefered currency of US Dollars has driven a great idea from Zimbabwe start-up. Credit shoppers instantly with airtime to round up to whole dollar amounts. This has got to be a transferable idea 

www.yotime.co.zw

For nearly a century now, inadequacy marketing has provided the favored weapons for fighting the story wars. And though the cautionary tales of Groupon and Kenneth Cole show how the digitoral age is putting chinks in its armor, the approach is anything but dead. In fact, its practice remains the automatic starting point for most of us, whether we’re selling fish curry or social action.

But that’s only half the story. For nearly as long, a countercurrent has run through the story wars. Empowerment marketing eschews every assumption made by the inadequacy approach. Acting much in the way myths have for millennia, this approach builds stories that point out the possibility for human growth and even transcendence. Empowerment stories often delight audiences by mocking the familiar anxiety provoking assaults of the dark art. They inspire action by painting a picture of an imperfect world that can be repaired through heroic action. And most importantly, they create deep affinity by acknowledging that human beings can be something more than selfish machines seeking status, sex, comfort, and convenience.

There’s a spike around May 3 - 5 that aligns with the announcement of the Chelsea board to bid for the lease of Battersea Power Station, with a view to constructing a new stadium there. Most games Chelsea played in provoke mentions with largely positive sentiment, so when the sentiment is plotted over the same time period, the Battersea news sticks out much more.

Excluding one silly tweet, the vast majority of the mentions about Battersea and Stamford Bridge were due to news sites reporting on the bid

The small amount of commentary and reaction that did exist was largely negative

One single humorous tweet days after the news managed to get the same amount of response than the whole announcement itself

People cared less about the news than they did for a typical match

Data doesn’t always tell the same story it looks like it will

From talking to dominatrices about blister prevention to inviting transsexuals to comment on hair removal cream, market researchers must seek out extreme consumers in order to come up with breakthrough product strategies...From; Brian Millar is Strategy Director at strategy agency Sense Worldwide. @arthurascii

-Gains Over 100,000 Followers in Two Hours

When the Daytona 500 ran into a protracted delay following an explosion and fire on the track Monday night, NASCAR driver Brad Keselowski did what any social media addict would: grabbed his phone and...began posting status updates to Twitter. Then he gained more than 100,000 followers in less than two hours.

Today, a growing number of people are trading items and favors between each other. Digital technology allows anyone to find an object or service they need, when they want it, where they want it. Rather than finding these products and services at retailers or from large corporations, these items are often found in the hands of other people—sometimes neighbors, sometimes like minds a great distance away.

Everything and anything is being lent and traded. The product-service economy is growing, and has reached a level where a significant number of people are maximizing the use of their possessions by lending them out to other people through disintermediated channels.

via PSFK: http://www.psfk.com/2012