And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 
A speech by Paul Fennemore, a Managing Partner at Viapoint. Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media. (Social media) may be new but the psychological desires that drive its use are old. This post explains, in very basic terms, these six key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism. Pinterest is more than a hot social bookmarking tool. Pinterest gives the CMO a social and visual way to build a connected brand. 
The importance of "the umwelt," or why failure and uncertainty are essential for science and life. : New Scientific Concepts to Improve Your Thinking — a formidable anthology of short essays by 151 of our time’s biggest thinkers on subjects as diverse as the power of networks, cognitive humility, the paradoxes of daydreaming, information flow, collective intelligence, and a dizzying, mind-expanding range in between. Together, they construct a powerful toolkit of meta-cognition — a new way to think about thinking itself. 
While a minority excite themselves and propagate the belief that the future is here, it is real ‘consumers’ that will dictate the pace of change and ultimately have the final say in what the future really looks like. That’s why there is no Digital Revolution. Cultural revolutions are not created in R&D labs. They represent radical changes in how people live and society operates. The agricultural and industrial revolutions changed the fundamental shape of society. Digital media has barely scratched the surface. As Steve Jobs was visionary enough to acknowledge: “This stuff doesn’t change the world. It really doesn’t… it’s a disservice to constantly put things in this radical new light — that it’s going to change everything.” The early impact of digital media has then been wildly overemphasised...(more) Ed Booty, Strategy Director, BBH London via BBH Labs 
Twitter campaigns walk a tightrope between being incredibly successful or horribly, irrevocably flawed. McDonald’s began its slide into social media oblivion with an initial hashtag called “#MeetTheFarmers” aimed at promoting the “fresh food supply chain at McDonald’s”. The tweet-apocalypse though, roared into full gear after a pretty innocent tweet from McDonald’s purporting to come from a farmer. -At least the fast food chain was humble enough to admit it failed. Rick Wion, McDonald’s Social media director, laments on the botched hashtag campaign. “Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set about a change of course.” The initial tweet was quickly removed and the #McDStories hashtag is no longer endorsed by McDonalds. #LittleThings replaces the now toxic hashtag campaign. 
The appropriate time frame for retailers to improve sales by supporting in-aisle smartphone users is a matter of months, not years. A survey conducted by Chadwick Martin Bailey in January 2011 found that more than half of smartphone users—and 67% of those under age 35— are already using smartphones in the aisle. The White Horse survey, conducted in June, finds that 84% of smartphone users have now engaged in some type of in-store mobile activity related to shopping. Strangers when we meet.Advocacy and the changing face of communication.panos papadopoulos, december 2011...I simply identified "two major routes" toward creating advocates. by Panos Papadopoulos on Dec 14, 2011 
As 2011 draws to a close it is worth reflecting on what, I think, has been a defining year for mapping and spatial analysis. Geographic data have become open, big, and widely available, leading to the production of new and interesting maps on an almost daily basis. The increasing utilisation of technology such as Google Fusion Tables has made it easier than ever to map data. 
UK shoppers are embracing technology at a faster pace than those in many other countries, according to a survey of shopping habits by KPMG. "From buying goods on their mobile phones to keeping up with friends on social networks, consumers are increasingly reliant on a range of technologies that perform important - yet often overlapping - tasks," said Tudor Aw, KPMG's European head of technology. Continue reading the main story“Start Quote Consumers' concerns over privacy and data security have increased over the last few years” Tudor Aw KPMG "This new 'converged lifestyle' will have huge implication for retailers." Eighty-eight per cent of respondents in the UK and worldwide reported downloading an app to their mobile. In the UK, 74% of consumers said they were more likely to buy flights and holidays online and six in 10 used some form of online grocery shopping. In the US, by contrast, the same amount would book flights but only 21% said they were more likely to buy groceries online. But when it comes to mobile banking, only 27% in the UK said they had used some form of mobile banking in the past six months. That compares with 52% globally - a massive jump from just under 20% in 2008, according to the audit firm. TEDGlobal 2010...actually also trying to see if Prezi.com will embed into Scoopit Microblog Revolutionizing China’s Social Business Development ..This whitepaper will discuss the features and market values of the microblog medium, thoroughly explore the micro blog led social business revolution and help brands and agencies comprehensively understand and leverage the platform in the Chinese market. 
Mark Chalmers, Creative Parter at Perfect Fools, began a recent article on Contagious by saying….’Walk down a high street with a mobile in your hand and you’re on the frontline for the online vs offline, real vs virtual, battle for engagement. Need a breather? Take a pause with a coffee, look out to the great shop windows and retail spaces around you while flicking through the apps on your phone. You’re right in it.” -well if you have a strong enough WiFi signal that is |
Today, a growing number of people are trading items and favors between each other. Digital technology allows anyone to find an object or service they need, when they want it, where they want it. Rather than finding these products and services at retailers or from large corporations, these items are often found in the hands of other people—sometimes neighbors, sometimes like minds a great distance away. Everything and anything is being lent and traded. The product-service economy is growing, and has reached a level where a significant number of people are maximizing the use of their possessions by lending them out to other people through disintermediated channels. via PSFK: http://www.psfk.com/2012 
LinkedIn has announced that it has passed one million registered members in Indonesia, as the professional social network has added new users at a faster than Facebook in the country over recent months. The landmark comes a little over two months since the company introduced support for the country’s official language — Bahasa Indonesia — and in that time it has added more than 200,000 new registered members there. That growth has seen it increase its user base by more than 25 percent, that’s significantly stronger than Facebook, which saw a rise of 5.5 percent over the same period. That said, Facebook has been longer established longer and it is adding more than 20,000 new accounts per day to its 43 million user base there. However, LinkedIn’s growth is impressive and Clifford Rosenberg, its managing director for Australia, New Zealand and Southeast Asia, emphasised Indonesia’s significance for the firm: Indonesia is an important market for us where we see a huge potential for growth. Two months after the launch of the local language site, this is a significant milestone for us that demonstrate that professionals in Indonesia are interested in building their online brand on LinkedIn. The addition of local language support has seen interaction on the service increase massively too, as the number of LinkedIn in groups in Indonesia have doubled to now number more than 700. The so-called "bible" of the mental health profession is getting an update, and version 5.0 of the American Psychiatric Association's "Diagnostic and Statistical Manual of Mental Disorders" (DSM) could add "Internet addiction" to its lengthy list of disorders.......Every now and then, you might come across a reference to something called "Internet Addiction Disorder," but such a disorder is not officially recognized by any major mental health organization in the U.S. However, Chinese researchpublished last year looked at Chinese students who used a computer around 10 hours a day, 6 days a week and found that such heavy use actually did have a measurable impact on the brain. 
"Never write more than two pages on any subject." 1. Read the Roman-Raphaelson book on writing. Read it three times. 2. Write the way you talk. Naturally. 3. Use short words, short sentences and short paragraphs. 4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass. 5. Never write more than two pages on any subject. 6. Check your quotations. 7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it. 8. If it is something important, get a colleague to improve it. 9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do. 10. If you want ACTION, don’t write. Go and tell the guy what you want. 
The first significant change will be embracing a new pricing strategy, consisting of so-called "fair and square" pricing. It includes three types of pricing: everyday, regular prices; monthlong values; and best prices, which will always happen on the first and third Fridays of every month. To determine new prices across its product range, Mr. Johnson said that the retailer looked at what it was charging and what customers most often paid after numerous discounts. He found that only one in 500 items sold at full price, while 72% of the company's revenue was derived from selling products at 50% off or more. 
Apple Q1 2012 results. At over $400 billion, Apple is now worth more than Greece. A company this big is not supposed to be able to nearly double revenue year-to-year. Apple’s profit of $13.1 billion was equal to their revenue in Q4 2010 
A great video looking at the world of social media in 2011: (The World of Social Media 2011 http://t.co/2HDBh7NX #plannersphere...)... 
Software is the language of the future. Make sure your children can speak it. Personally, I don't regret spending seven years of my life learning French -- it's cool to be able to say hello and order a croissant in Paris in the local language, before the waiter responds in perfect English. But I do wish I'd spent at least some of that time instead learning how to write computersoftware. As it is, I managed to self-teach myself HTML in the mid-90s, a skill I use every day. But I wish there was a stronger focus on computer engineering in my elementary and high school curriculum, even at the expense of a foreign language. That's not to say that people shouldn't be able to learn Chinese. Various reports -- the Economist, the New York Times -- have traced the growth of Chinese language programs in American schools. But in reality, it's not all that practical. See this point-counterpoint from BusinessWeek. Some of our future will surely involve doing business with Chinese corporations and people. But much more of it will involve science, software, mathematics, and engineering. Software is the real future. So teach your child how to code first -- and how to speak Chinese second. Read more: http://www.businessinsider.com/learning-code-chinese-2011-12#ixzz1gUkH398V John Underkoffler says space, and pointing is the simplest human gesture that applies to space. We point for the benefit of others, who can determine what space we’re trying to reference. Applying that idea to computers is what Oblong does, and the key is giving tangible space coordinates to every pixel on any screen in a room. Essentially, an entire room around you can be a desktop. But you can’t drive three dozen screens with a single piece of hardware, so Oblong is focused on the operating environment to create a user interface that works across networked computers in a way that multiple workers can collaborate. This “removes the tyranny of meeting rooms and conference rooms where one person owns the experience,” according to Underkoffler. Screens for input and output — such as an iPad – can be used as a two-way screen to control main and add data. 
More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, it said. In addition, more than half (58%) of the negative conversations about mobile shopping with the leading mobile retailers focused specifically on customer struggle issues, including payment problems and search-and-sort problems; one-fifth (21%) called out features that would have made the experience easier for them but weren't available. 
he talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. x2 video clips China's e-commerce market may surpass that of the US by 2015. Currently China has 145 Million online shoppers Vs 170 in the US. The new China shopper begins from a multi-channel view point as opposed to the western model of 'learnt' behaviour |
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