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'Star Trek' Creator's Ashes to Be Sent Into Deep Space

'Star Trek' Creator's Ashes to Be Sent Into Deep Space | Star Trek | Scoop.it
Remains of Gene Roddenberry,
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Rescooped by Andrew Hutchinson from Public Relations & Social Media Insight
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Spock vs. Spock: A Logical Argument For Video Content

Spock vs. Spock: A Logical Argument For Video Content | Star Trek | Scoop.it

Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot pits the “Old Spock” (Leonard Nimoy) vs. the “New Spock” (Zachary Quinto) in a promotion for the new Audi S7. (Watch the video below.) It’s engaging. It’s persuasive. It’s relevant. And it’s a great example of the impact and reach of video marketing. Marketers recognize videos like these play an increasingly important role in the marketing mix, yet many of us have questions about producing effective video campaigns –regardless of whether we have Audi-sized budgets or not. How can you squeeze every ounce of value from your investment, and use video not only to inform and entertain, but also to capture leads and drive revenue?...


Via Jeff Domansky
Andrew Hutchinson's insight:

brilliant!

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Jeff Domansky's curator insight, May 24, 2013 1:00 PM

Fresh. Creative. Entertaining. When (digital) advertising works, it's priceless. Good viewing! And it is not illogical.

Rescooped by Andrew Hutchinson from Benedict Cumberbatch News
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Star Trek Into Darkness writer argued against the use of Cumberbatch's character - Nerd Reactor

Star Trek Into Darkness writer argued against the use of Cumberbatch's character - Nerd Reactor | Star Trek | Scoop.it

Oh boy, the mention of Damon Lindelof can have a really negative effect on any entertainment property these days. He’s like a good scapegoat for displeased fans to lay blame on. If you haven’t seen Star Trek Into Darkness, then there are potential spoilers ahead.

 

[Click the title to jump to the article and read about the thinking behind whether or not to use *a certain character* in the new film.]


Via Tee Poulson
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Sherlock Holmes's comment, May 30, 2013 11:37 AM
Interesting find Tee! I think they should have done an original villain instead of re-heating the original ST movie.
conchs82's comment, May 30, 2013 5:28 PM
All I can add is that B was great no the name of his character.
Sherlock Holmes's comment, May 31, 2013 9:12 AM
@conchs82: Well said!