A landing page is just the page someone “lands on” when an ad or email directs them to take a specific action such as sign up for a free webinar, subscribe to a newsletter, download free videos or buy a new product. The landing page is used instead a site’s homepage.Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple. They don’t have links to other pages or any other distractions.There are many great articles on how to create better landing pages including this one from Unbounce but today I want to focus on some reason I think every business needs to create and use landing pages as a core online tool...
Via Jeff Domansky
CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....
“Analytics is something any manager, leader or in fact anyone should know about. Not only because analytics is one of the biggest buzzwords around at the moment but because it will be a game changer (What The Hell Is...”
“ No doubt you’ve either received or have done them yourself – an email blast campaign! And why? Because some marketing guru somewhere said that you should?! Sorry, but I have to strongly disagree with this one!” from the desk of Kelly Green, Profitable Brand Development Srategist
Via Danette Moss
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.