Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
But it’s rare to find a project that truly lives up to the hype — that really feels “revolutionary.” Well, prepare to be blown away: “Welcome to Pine Point” is an interactive documentary. A virtual scrapbook. A “liquid book.” It’s hard to define, because I’ve never seen anything like it before. But it’s most certainly a beautiful project that, to me, signals a new era in storytelling.
When most people think about marketing, they think of these tools: print, radio, TV and the Web. These are just tools, though — tools that can be used to tell great stories. And storytelling is something that is ingrained in us. We've been telling stories for thousands of years. The earliest cave paintings date back 40,000 years, around the same time Homo sapiens began to exhibit behavioral modernity.
We don't have to go back that far to understand the powerful effect that storytelling has on our hearts and minds. Go back only as far as your childhood, when you begged your parents to read your favorite story (the one you already knew by heart) just one more time. For me it was Where the Wild Things Are. Why was it so important to hear that story? Why did those characters mean so much? Maybe you don't know the answers to those questions, but you do know how influential those stories were in your life.
As technology changes the way we read, we readers are in a continual state of beta and debate. But all of the debate about these developments concerns reading words, which we’ve been doing for a long time. A bigger change in reading is emerging as we become better able to meaningfully understand and visualize the data pulsing through our ever connected world. Humans are starting to be able to easily read fast-streaming data & we’re getting better at it.
Those numbers can tell compelling stories. Luckily, sophisticated data visualization techniques and software innovations enable the storytelling, offering actionable new insights about the world around us. And it’s just beginning, because now the world’s machines—jet engines, gas turbines, medical devices in hospitals, refrigerators, cars—are coming online on a huge scale, joining the billions of humans already connected...
Tracey Lien: "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia.
Storytelling is an integral part of marketing. Great stories bring great links.
Storytelling, like marketing, is both an art and a science. There are pieces that are inherently in you — copywriting and creativity — that can be fostered and sharpened, but not necessarily taught. That art is lost without scientific planning and executing.
That’s what all journalists are first taught, and some of journalism’s finest — Ted Spiker, Mike Foley, Norm Lewis, Betty Cortina, Bill McKeen and many more — taught me how to tell great stories. Hopefully, you’ll find their and others’ advice as beneficial as I did.
As the CEO of an international organization, I know how important it is to tell a good story. Most donors want to know how we have helped people in the developing world, and there is no better way to demonstrate our impact than with stories from people that have been positively affected by the work done by NetHope and our 35 member organizations.
But it is not enough to write a blog entry or tweet on our success. To compete among the sea of content available online, there's a demand to rethink our storytelling and to make things more visual and interactive in order to draw attention from donors and resonate with consumers.
n a recent Huffington Post blog entry, Content Marketing Specialist Michael Parrish DuDell said, "today it's about the story, the narrative, the "why" behind "what." The future of business isn't just about innovating products and services; it's about innovating the storytelling process behind those products and services and doing it in the most compelling and authentic way possible."
Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.