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storytelling thoughts
everything about stories and strategies of telling stories
Curated by Susana Pereira
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Rescooped by Susana Pereira from Digital Storytelling
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Storytelling 101

This is an introduction to storytelling in business and fresher communication paradigms.

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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | storytelling thoughts | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Susana Pereira from Transmedia: Storytelling for the Digital Age
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How Twitter Is Reshaping The Future Of Storytelling

How Twitter Is Reshaping The Future Of Storytelling | storytelling thoughts | Scoop.it

Rita J. King:  "New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories" ...


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Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Reminds me, download Microstyle...

Brad Tollefson's curator insight, June 18, 2013 8:13 PM

How might this deliver in a 48Hr Film Project context?

Rescooped by Susana Pereira from Story and Narrative
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Revolutionizing Storytelling, through the Web - Science and the Arts

Revolutionizing Storytelling, through the Web - Science and the Arts | storytelling thoughts | Scoop.it

But it’s rare to find a project that truly lives up to the hype — that really feels “revolutionary.” Well, prepare to be blown away: “Welcome to Pine Point” is an interactive documentary. A virtual scrapbook. A “liquid book.” It’s hard to define, because I’ve never seen anything like it before. But it’s most certainly a beautiful project that, to me, signals a new era in storytelling.


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The Art and Science of Great Brand Storytelling

The Art and Science of Great Brand Storytelling | storytelling thoughts | Scoop.it

When most people think about marketing, they think of these tools: print, radio, TV and the Web. These are just tools, though — tools that can be used to tell great stories. And storytelling is something that is ingrained in us. We've been telling stories for thousands of years. The earliest cave paintings date back 40,000 years, around the same time Homo sapiens began to exhibit behavioral modernity.

 

We don't have to go back that far to understand the powerful effect that storytelling has on our hearts and minds. Go back only as far as your childhood, when you begged your parents to read your favorite story (the one you already knew by heart) just one more time. For me it was Where the Wild Things Are. Why was it so important to hear that story? Why did those characters mean so much? Maybe you don't know the answers to those questions, but you do know how influential those stories were in your life.


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Storytelling with Data

Storytelling with Data | storytelling thoughts | Scoop.it

As technology changes the way we read, we readers are in a continual state of beta and debate. But all of the debate about these developments concerns reading words, which we’ve been doing for a long time. A bigger change in reading is emerging as we become better able to meaningfully understand and visualize the data pulsing through our ever connected world. Humans are starting to be able to easily read fast-streaming data & we’re getting better at it.

 

Those numbers can tell compelling stories. Luckily, sophisticated data visualization techniques and software innovations enable the storytelling, offering actionable new insights about the world around us. And it’s just beginning, because now the world’s machines—jet engines, gas turbines, medical devices in hospitals, refrigerators, cars—are coming online on a huge scale, joining the billions of humans already connected...


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5 Tips for Better Storytelling

5 Tips for Better Storytelling | storytelling thoughts | Scoop.it
At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves.

In a world where attention and big ideas are prized, knowing a few things about storytelling can make you more successful in your endeavors.

Below are five steps you can take to help better tell your story.

1. Decide why you want to tell this story

2. Make it matter

3. Know your audience

4. Cannibalize your work

5. Finish it

More on these points at the article link...


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36 Digital Storytelling Sites and Apps From edshelf

36 Digital Storytelling Sites and Apps From edshelf | storytelling thoughts | Scoop.it
Websites & mobile apps for digital storytelling, such as Toontastic, VoiceThread, StoryKit, Xtranormal, Puppet Pals, Pixton, Storybird, Comic Master, etc.

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Rescooped by Susana Pereira from Transmedia: Storytelling for the Digital Age
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Framed: putting context in the player's hands [A new approach to interactive storytelling]

Framed: putting context in the player's hands [A new approach to interactive storytelling] | storytelling thoughts | Scoop.it

Tracey Lien:  "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."


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The Digital Rocking Chair's curator insight, May 8, 2013 4:22 AM

A detailed look at the creative process behind a new approach to interactive storytelling in video games.

Hanson Zandi's curator insight, May 8, 2013 7:40 AM

With Graphic novels being vogue and interactive media sought after- this is a great game by Loveshack Entertainment. It puts the audience in control to craft the story.

Deanya Lattimore Schempp's curator insight, May 11, 2013 9:17 AM

Reminds me of Led Zeppelin's _In Through the Out Door_ interior album jackets.  I realized a few years ago that story arc is particular to the character's point of view, and should be talked about in that way, so this really adds a dimension to the analysis that could help students imagine stories from multiple perspectives.

Rescooped by Susana Pereira from Transmedia Storytelling meets Tourism
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Seven Myths About Transmedia Storytelling Debunked

Seven Myths About Transmedia Storytelling Debunked | storytelling thoughts | Scoop.it

Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia.


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Rescooped by Susana Pereira from Story and Narrative
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The Art & Science Of Storytelling As Told By Journalists

The Art & Science Of Storytelling As Told By Journalists | storytelling thoughts | Scoop.it

Storytelling is an integral part of marketing. Great stories bring great links.

 

Storytelling, like marketing, is both an art and a science. There are pieces that are inherently in you — copywriting and creativity — that can be fostered and sharpened, but not necessarily taught. That art is lost without scientific planning and executing.

 

That’s what all journalists are first taught, and some of journalism’s finest — Ted Spiker, Mike Foley, Norm Lewis, Betty Cortina, Bill McKeen and many more — taught me how to tell great stories. Hopefully, you’ll find their and others’ advice as beneficial as I did.


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Story Worldwide's Storytelling Matrix - Brand Stories - New Age Brand Building

Story Worldwide's Storytelling Matrix - Brand Stories - New Age Brand Building | storytelling thoughts | Scoop.it
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A Technical Approach to Storytelling

A Technical Approach to Storytelling | storytelling thoughts | Scoop.it
As the CEO of an international organization, I know how important it is to tell a good story. Most donors want to know how we have helped people in the developing world, and there is no better way to demonstrate our impact than with stories from people that have been positively affected by the work done by NetHope and our 35 member organizations.

 

But it is not enough to write a blog entry or tweet on our success. To compete among the sea of content available online, there's a demand to rethink our storytelling and to make things more visual and interactive in order to draw attention from donors and resonate with consumers.

I

n a recent Huffington Post blog entry, Content Marketing Specialist Michael Parrish DuDell said, "today it's about the story, the narrative, the "why" behind "what." The future of business isn't just about innovating products and services; it's about innovating the storytelling process behind those products and services and doing it in the most compelling and authentic way possible."


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The Convergence of Information and Storytelling

The Convergence of Information and Storytelling | storytelling thoughts | Scoop.it

 Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.

 

[Photo credit: IvanWalsh.com]


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Pagina Uno's curator insight, March 26, 2013 2:26 AM

Il futuro sta nella fusione di informazione, grafica e narrazione di storie. Il futuro è da scrivere, oltre le consuete categorie.