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German newspaper publisher wants reporters to use English

German newspaper publisher wants reporters to use English | Sprachrausch translation | Scoop.it
Axel Springer goes Anglophone to seek an international audience
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | Sprachrausch translation | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
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Tranix Translations: Beyond the Basics

Tranix Translations: Beyond the Basics | Sprachrausch translation | Scoop.it
A review of @corinnemckay's 'Beyond the Basics of Freelancing' course http://t.co/A5PpW40pK0 via @nikki_graham #xl8
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5 terrible headline habits

5 terrible headline habits | Sprachrausch translation | Scoop.it
Grabbing readers' attention is paramount in today's barrage of information. Here are some common, terrible tactics, and how you can reach your audience more effectively.
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15 quick tips to improve your email marketing

15 quick tips to improve your email marketing | Sprachrausch translation | Scoop.it
Practical techniques to increase response to your marketing emails, from copy to layout to product An effective email is so much more than just finding some pretty images and filling the copy with ...
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The Effect Of Typography On User Experience And Conversions - #infographic

The Effect Of Typography On User Experience And Conversions - #infographic | Sprachrausch translation | Scoop.it
Typography is a subconscious type of judging, we all do it without even realizing it. The typography is hence, the first impression your critical viewers are getting of you and your page.
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Google+: How to Become an Influencer

Google+: How to Become an Influencer | Sprachrausch translation | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.
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The Art And Science Of Legal Editing - Today's General Counsel

The Art And Science Of Legal Editing - Today's General Counsel | Sprachrausch translation | Scoop.it
Creating new documents by recycling old ones is common practice, but to ensure the new document achieves its purpose requires a keen editing eye – and that means more than just proofreading, says “recovering” attorney Mary Lokensgard.
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What Is The True Value Of Google And Twitter Authorship? - Forbes

What Is The True Value Of Google And Twitter Authorship? - Forbes | Sprachrausch translation | Scoop.it

Digest...

 

Why Adopt To Google Authorship?

1. Google Rewards Real People: As Google develops its algorithm to become hyper-personalized and contextually relevant, we’ll continue to see rankings favor towards real content producers that are subject matter experts in a particular area.

 

2. Authorship Gives Your Content More Visibility: Unlike even a few years ago when Google’s search results page was purely text-based, todays rich snippets that Google displays in search results display metadata in the form of an author image, byline and content blurb.

 

Where Do you Start?

If you’re not a technical person, authorship can leave your brain spinning. Luckily, there are tools and tricks out there that makes this process easier.

 

1. Make sure that your Google authorship is set up. Follow the steps here.

 

2. Leverage third-party tools to validate your authorship. A new platform called ClearVoice gives a public view into the content creator’s ranking power through an algorithm which includes a comprehensive body of published works, aggregate social shares of their content, topic analysis, and more. Here you can find your profile based on an index of 80,000+ online authors, claim your content, and even learn how to apply or improve correct authorship.

 

3. Check your code. [Click through to the post for the code.]

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, June 30, 2014 10:36 AM

A quick but comprehensive snapshot, including specifics on the code. Good stuff!

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Show and tell: WolframAlpha, the answer engine - Sprachrausch Blog

Show and tell: WolframAlpha, the answer engine - Sprachrausch Blog | Sprachrausch translation | Scoop.it
WolframAlpha goes above and beyond regular search engines. It's an answer engine that computes answers to your queries based on curated data and algorithms.
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An Introvert’s Guide to Self-Promotion at Work: 5 Tips That Won’t Make You Wince

An Introvert’s Guide to Self-Promotion at Work: 5 Tips That Won’t Make You Wince | Sprachrausch translation | Scoop.it
For introverts who want to get that job, promotion or just recognition, follow these tips for authentic self-promotion.
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The Power of Translation: the Fox and the Grapes

The Power of Translation: the Fox and the Grapes | Sprachrausch translation | Scoop.it
After a bit of a love-in over the Language Lovers competition last time out (don't forget to vote!), in today's post I want to briefly take a look at a specific translation example in order to unco...
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7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post - Copyblogger

7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post - Copyblogger | Sprachrausch translation | Scoop.it
Stefanie Flaxman delivers seven tips that help you infuse creativity into the process of turning a rough draft into a polished post.
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If ‘Selfie’ Was The Word Of The Year In 2013, Selfie Stick Is Top Christmas Gift In 2014

If ‘Selfie’ Was The Word Of The Year In 2013, Selfie Stick Is Top Christmas Gift In 2014 | Sprachrausch translation | Scoop.it
It's not really a very high-tech product, but the selfie stick is tipped to become the top-selling Christmas gift of 2014 in Australia, retail experts said, beating other electronic gadgets such as fitness wristbands, cameras and game consoles.
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Tips for Better End Client-Linguist Relationships

Tips for Better End Client-Linguist Relationships | Sprachrausch translation | Scoop.it
It is no surprise that working with agencies or multinational translation companies is radically different from working with end clients (a.k.a. "direct clients"). The former, when serious, have a ...
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Top 10 proofreading tips – Espirian – Technical writing

Top 10 proofreading tips – Espirian – Technical writing | Sprachrausch translation | Scoop.it
Follow these 10 simple proofreading tips to help you correct and improve your writing.
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The Problem with Cheap Social Media Marketing

The Problem with Cheap Social Media Marketing | Sprachrausch translation | Scoop.it
Every company wants to find ways to save money. However, cheap social media marketing can lead to all sorts of problems for your company. Here's why.
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Where to find free stock images for your blog & social media

Where to find free stock images for your blog & social media | Sprachrausch translation | Scoop.it
If you're wondering where to find free stock images for your business or blog - have no fear. This is a great list of free images with no usage restrictions
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How Senior-Level Marketers Are Measuring Success

How Senior-Level Marketers Are Measuring Success | Sprachrausch translation | Scoop.it
Ask a marketer how they measure success and you’re likely to get some variation of the same answer: revenue growth, ROI, or increased conversion rates.
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3 New Blogging Platforms You Should Consider Using

3 New Blogging Platforms You Should Consider Using | Sprachrausch translation | Scoop.it
Here are 3 new blogging platforms you may not have heard about that your business should be taking advantage of: (76% of B2B companies use blogging as a part of their marketing efforts: http://t.co/L6fPMkksll)...
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How to Publish on LinkedIn for Maximum Exposure | Social Media ...

How to Publish on LinkedIn for Maximum Exposure | Social Media ... | Sprachrausch translation | Scoop.it
Are you publishing on LinkedIn? Is your content getting the shares it deserves? Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.
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Is a Translation MA right for me? (5-item checklist) | letraduct.com

Is a Translation MA right for me? (5-item checklist) | letraduct.com | Sprachrausch translation | Scoop.it
Not sure whether doing an MA in translation is the right move for you and your career? See whether you can answer yes to these five questions:
1. Can you afford it? MAs don’t come cheap and are getting more expensive each year. If you don’t have the funds to pay for it, you may need to look at a cheaper option while you save up, or apply for a grant.

Via Letraduct (English)
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Business skills for translators: online courses - Sprachrausch Blog

Business skills for translators: online courses - Sprachrausch Blog | Sprachrausch translation | Scoop.it
Time to have a quick look at online courses on business skills for translators setting up or looking to improve their business.
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How to Conduct Market Research on a Tight Budget

How to Conduct Market Research on a Tight Budget | Sprachrausch translation | Scoop.it
You don't need a big budget to conduct market research -- here are a few cheap research methods you can try.
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