Sports & Entertainment Marketing
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Sports & Entertainment Marketing
The Business of Sports & Entertainment
Curated by Kirk Helferich
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Not your father's shopping mall - Orlando Sentinel

Not your father's shopping mall - Orlando Sentinel | Sports & Entertainment Marketing | Scoop.it
Not your father's shopping mall
Orlando Sentinel
Orlando Fashion Square also will have an 18,000-square-foot arcade and bowling alley, with a sports bar and a shake shop featuring Hershey's ice cream.
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Rescooped by Kirk Helferich from The Business of Sports Management
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FIFA and Visa extend relationship until 2022 - FIFA.com

FIFA and Visa extend relationship until 2022 - FIFA.com | Sports & Entertainment Marketing | Scoop.it
FIFA and Visa, the leading global electronic payments company, today announced the extension of their relationship until 2022.

Via John Beech
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Chelsea Tops Barclays Premier League (In Terms Of Facebook Monetization) - AllFacebook

Chelsea Tops Barclays Premier League (In Terms Of Facebook Monetization) - AllFacebook | Sports & Entertainment Marketing | Scoop.it
Chelsea may be a distant third behind Manchester United on the Barclays Premier League table, but when it comes to the ability to monetize its Facebook page, the English soccer club topped rankings by Marketing Metrix, with Manchester United...
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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4 New Year’s Resolutions for Breaking into Sports | WorkInSports.com Blog

4 New Year’s Resolutions for Breaking into Sports | WorkInSports.com Blog | Sports & Entertainment Marketing | Scoop.it

Via Marcos Castro
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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Social Media in the Sports Arena

Social Media in the Sports Arena | Sports & Entertainment Marketing | Scoop.it
Social networking has greatly influenced many aspects of our lives. We use Facebook to connect with friends, family, etc. We use Twitter, LinkedIn, YouTube, etc. on a daily basis for many reasons.

Via Marcos Castro
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Marketing and Football

Marketing and Football | Sports & Entertainment Marketing | Scoop.it
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport.

Via Marcos Castro
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Mich Gon Gar's comment, February 4, 2013 2:11 PM
Such a great book, also if you have an opportunity read Show me the money from Steve Calzada.
Marcos Castro's comment, February 5, 2013 4:00 AM
Hi Mich. Thanks for your feedback.
Rescooped by Kirk Helferich from Social Media Sports Marketing
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Why do fans follow Sports Stars on Social Media?

Why do fans follow Sports Stars on Social Media? | Sports & Entertainment Marketing | Scoop.it
Part four of his research series sees a questionnaire put to sports fans about why they follow sportstars on social media and whether that has any bearing on corporate reputation

Via Marcos Castro
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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How The Sports Industry Is Setting The Trend In Social

How The Sports Industry Is Setting The Trend In Social | Sports & Entertainment Marketing | Scoop.it
The world of sports is quickly become 'social first,' and is setting the benchmark for all industries to follow.

Via Marcos Castro
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Tyler Papania's curator insight, October 30, 2013 10:07 PM

This article brings up one of the most relevant topics in sport marketing today. That is the use of Social Media by sport organizations. It seems like almost everyone with a Twitter account follows their favorite sports team. Because of this, teams are able to tweet to thousands about giveaways and deals that they hope will drive sales. 

Rescooped by Kirk Helferich from Business of Sport
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If You Build It, They Might Not Come: The Risky Economics of Sports Stadiums

If You Build It, They Might Not Come: The Risky Economics of Sports Stadiums | Sports & Entertainment Marketing | Scoop.it
The trials of the Phoenix Coyotes, the least popular hockey team in the NHL, offer a lesson in public debt and defeat.
Via Gary Dawson
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Rescooped by Kirk Helferich from Sportsmarketing
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Social Media Marketing: Puma Brand Steps Ahead of Competitors ...

Social Media Marketing: Puma Brand Steps Ahead of Competitors ... | Sports & Entertainment Marketing | Scoop.it
... to increase brand reputation and sales. We look at how sports brand Puma is currently utilising social media marketing tools to reach consumers and what Puma's future social media marketing services will contribute to the brand.
Via Stijn Jacobs
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Jamison Fausett's curator insight, February 16, 2014 7:11 PM

This article, provided insight into the realm of selling your business rather through social media or other sources. It gives, the product Puma as an example and how they were able to differentiate themselves from the pack. I look forward to being able to read this book myself, in order to really giving myself direction in this subject.

Rescooped by Kirk Helferich from TheBottomlineNow
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CBS This Morning - Magic Johnson on life, business and sports

NBA legend Earvin "Magic" Johnson joins "CBS This Morning" co-hosts to talk about buying the Dodgers, his business career, and the new Broadway show "Magic/B...

Via Reginald Shipman
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Rescooped by Kirk Helferich from The Business of Sports Management
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Just pay what you can: tickets for Albion Rovers start at only £1

Just pay what you can: tickets for Albion Rovers start at only £1 | Sports & Entertainment Marketing | Scoop.it
A lower league football club hopes to boost supporter numbers for a match today by asking fans to pay what they see fit for tickets.

Via John Beech
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Peyton Manning Gets a New Target - Wall Street Journal (blog)

Peyton Manning Gets a New Target - Wall Street Journal (blog) | Sports & Entertainment Marketing | Scoop.it
Wall Street Journal (blog) Peyton Manning Gets a New Target Wall Street Journal (blog) As mentioned, the early days of NFL free agency can't easily be judged—because aside from the splashy veneer of a big new signing, there's ample evidence that...
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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Social Media In Sports Review: 2012 | Online Sports Marketing Guy

Social Media In Sports Review: 2012 | Online Sports Marketing Guy | Sports & Entertainment Marketing | Scoop.it
We look back at the year that was in social media in sports with ten of the best ideas and twelve must-follow Twitter users in the industry.

Via Marcos Castro
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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Sports Fan Graph from Coyle Media

Sports Fan Graph from Coyle Media | Sports & Entertainment Marketing | Scoop.it
Sports Fan Graph tracks all sports teams and sports media outlets across Twitter and Facebook, providing historical data on fans and followers as well as ranking.

Via Marcos Castro
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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Liverpool eyes fan boost through social content push | News | Marketing Week

Liverpool eyes fan boost through social content push | News | Marketing Week | Sports & Entertainment Marketing | Scoop.it
Move comes as Premier League club claims it has overtaken Barcelona as the world’s “most active” club on Twitter.

Via Marcos Castro
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Rescooped by Kirk Helferich from Social Media Sports Marketing
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Google Maps goes inside an NFL stadium for first time, takes fans on a virtual tour of the Colts\' home

Google Maps goes inside an NFL stadium for first time, takes fans on a virtual tour of the Colts\' home | Sports & Entertainment Marketing | Scoop.it
The Indianapolis Colts obviously didn\'t have the best of luck while playing the eventual Super Bowl XLVII champions in the playoffs this past season, but

Via Marcos Castro
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Rescooped by Kirk Helferich from Business of Sport
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Smartest Spenders in Sports

Smartest Spenders in Sports | Sports & Entertainment Marketing | Scoop.it

All 122 teams in the four major U.S.pro sports leagues ranked by who gets the most bang for their payroll buck...


Via Gary Dawson
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Rescooped by Kirk Helferich from Digital Creatives
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Real life frozen moment for the new Jordan CP3 VI launch

When digital codes comes to real life, it's always stunning. Jordan Brand took over part of Venice Beach for a Cut Through L.A. exhibit. The living and breathing exhibit took hours to set-up and used nearly 100 Chris Paul look-a-likes to give us a frame-by-frame look at Chris Paul’s game.


Via Jb Burdin
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Rescooped by Kirk Helferich from Business of Sport
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Inside Look: How The Boston Celtics Win in Social Media and Digital - Brian Solis

Inside Look: How The Boston Celtics Win in Social Media and Digital - Brian Solis | Sports & Entertainment Marketing | Scoop.it

Via Gary Dawson
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Rescooped by Kirk Helferich from Sportsbiz
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25 Best Sports Business Blogs You Aren't Reading Yet

25 Best Sports Business Blogs You Aren't Reading Yet | Sports & Entertainment Marketing | Scoop.it
These topics are as important to regular fans as they are to sports managers. The following list of blogs includes 25 of the ...
Via Jim Delaney
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