Sportsmarketing
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Marketing campaigns around sports
Curated by Stijn Jacobs
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Jeremy Lin And The Power Of Social Media - Forbes

Jeremy Lin And The Power Of Social Media - Forbes | Sportsmarketing | Scoop.it
VideoNo athlete has ever  illustrated the power of social media so quickly and as much as New York Knicks guard Jeremy Lin.
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Nike's new marketing mojo - Fortune

Nike's new marketing mojo - Fortune | Sportsmarketing | Scoop.it
FortuneNike's new marketing mojoFortune"There's barely any media advertising these days for Nike," says Brian Collins, a brand consultant and longtime Madison Avenue creative executive.
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Rhett Moroses's curator insight, October 11, 2013 12:31 AM

This article is about how Nike is developing a new division called Nike Digital Sport. The interesting thing about it is that they hire engineers from MIT and Apple to help create devices and technologies to have users track their progress. I chose this article because it shows that Nike is moving into a new development. They are trying to create new products and are trying to enter a new field for their business can grow.  And I learned to always seek for different marketing strategies and always look for ways to help improve the organization you are working for. 

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"Linsanity" a marketing dream in Asia - Reuters

"Linsanity" a marketing dream in Asia - Reuters | Sportsmarketing | Scoop.it
"Linsanity" a marketing dream in AsiaReuters"There's no question brands will be interested in Jeremy Lin," Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.
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Coca-Cola Polar Bears Will Watch, React to Super Bowl in Real Time

Coca-Cola Polar Bears Will Watch, React to Super Bowl in Real Time | Sportsmarketing | Scoop.it
Coca-Cola's polar bear icons will react in real time to the Super Bowl, including its ads.
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Coke bears back in Super Bowl ad, social media - Tucson Citizen

Coke bears back in Super Bowl ad, social media - Tucson Citizen | Sportsmarketing | Scoop.it
USA TODAYCoke bears back in Super Bowl ad, social mediaTucson CitizenToday, Coke will announce that its iconic polar bears will star in Super Bowl TV ads and also in a novel social-media campaign during the game.
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Social Media Marketing: Puma Brand Steps Ahead of Competitors ...

Social Media Marketing: Puma Brand Steps Ahead of Competitors ... | Sportsmarketing | Scoop.it
... to increase brand reputation and sales. We look at how sports brand Puma is currently utilising social media marketing tools to reach consumers and what Puma's future social media marketing services will contribute to the brand.
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Jamison Fausett's curator insight, February 16, 2014 7:11 PM

This article, provided insight into the realm of selling your business rather through social media or other sources. It gives, the product Puma as an example and how they were able to differentiate themselves from the pack. I look forward to being able to read this book myself, in order to really giving myself direction in this subject.

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Asics Races to Build Its Brand - Wall Street Journal

Asics Races to Build Its Brand - Wall Street Journal | Sportsmarketing | Scoop.it
Asics Races to Build Its BrandWall Street JournalThe campaign was run a second time in October, but the results weren't tracked.
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The 100 Biggest Twitter Fails in Sports History

The 100 Biggest Twitter Fails in Sports History | Sportsmarketing | Scoop.it
How to embarrass yourself in 140 characters or fewer. Complex.com: The original buyer's guide for men.
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Social Media and Sports: Natural Teammates | Techland | TIME.com

Social Media and Sports: Natural Teammates | Techland | TIME.com | Sportsmarketing | Scoop.it
Social media and sports are natural teammates. Enthusiastic fans are eager for updates on their favorite teams and the opportunity to rant about what went wrong in the playoffs or why their coach should be fired.
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Tiger Woods 09 - Walk on Water

As a response to a fan video from Tiger Woods PGA TOUR 08, Tiger Woods and EA SPORTS demonstrate that the "glitch" Levinator25 thought he found in the game, is not a glitch at all.
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