"Linsanity" a marketing dream in AsiaReuters"There's no question brands will be interested in Jeremy Lin," Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.
USA TODAYCoke bears back in Super Bowl ad, social mediaTucson CitizenToday, Coke will announce that its iconic polar bears will star in Super Bowl TV ads and also in a novel social-media campaign during the game.
... to increase brand reputation and sales. We look at how sports brand Puma is currently utilising social media marketing tools to reach consumers and what Puma's future social media marketing services will contribute to the brand.
Social media and sports are natural teammates. Enthusiastic fans are eager for updates on their favorite teams and the opportunity to rant about what went wrong in the playoffs or why their coach should be fired.
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