A few weeks ago I attended a Meetup with a panel on Sports & Social Media which I really enjoyed. The panel included Jayne Bussman-Wise at the Brooklyn Nets, Adam Skollar at the NY Rangers, Lang Whitaker of NBA.com, Amy K.
Federico Smanio's insight:
Great discussion and very good insights indeed. I would like to add something that may be overlooked or has not been mentioned that has to do with the main driver that push people to go to the stadium and watch a live game. In my opinion it comes down to the main difference between the living room experience and the stands and it's the reason why people actually go to the stadium. Research has shown (fan studies in Holland, Germany, UK and a brand new fan survey of Italian Serie B supporters) that the main reasons why fans attend live game are: 1.Atmosphere and 2. Support the club. It's that sense of belonging that can be perceived only at the stadium, the roar of the fans when your team is creating a scoring chance, the bated breath when the opposing team enters the danger zone, the feeling of crazy unity when your team scores and you find yourself hugging the stranger sitting at your side. This feeling can't be experience at home. You might argue that this is European football - soccer - but I have had similar experiences in NBA basketball and MLB also (although in different degrees). I am not saying that the live experience cannot be improved or enhanced. On the contrary, we connected fans are dealing with the technological limitations of sports venues and (at least in Italy) are suffering from the constraints of our stadiums since it's quite impossible to send a single tweet before, during and after a game. It's true that not all sports are created equal and that soccer, for its very dynamic and fluid nature, makes a "live second screen experience" a bit trickier than for example baseball as you risk losing some great action while you are trying to share some moments of the game with your peers. I also agree that watching a game on TV is much safer and less troublesome than going to the stadium considering all the hustles that fans have to face to attend a live game. I personally love both experiences and indulge more in the latter because it's undoubtedly easier. But it's not complete, it's just an approximation of the actual event and it couldn't be otherwise since it's taking place somewhere else. It's just something different but the tailgater can go hand in hand with the coach potato meaning both experiences can be considered complementary.
For a long time we’ve been covering all the lovely innovative and creative Social Media tactics football clubs could possibly do, but never has anyone really taken a look at perhaps why many clubs aren’t or can’t implement every idea out there.
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