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Social Media Is Making You a Smarter Leader - Dorie Clark - Harvard Business Review

It's easy to point to the problems with social media: lost productivity from employees checking Facebook at work, new "personal branding" responsibilities to tend online, and a general deluge of information that's impossible to keep up with. When we do hear about the benefits of social media, it's usually in a business context (praising the rise of "viral marketing on steroids") or focused on a macro, societal perspective (NYU professor Clay Shirky has famously cited the "cognitive surplus" resulting from online tools like Wikipedia, which allow people to contribute small amounts of time or effort, but in the aggregate create vast new informational resources).

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Estratégia Digital: Caso Real Madrid | Paulo Morais

Estratégia Digital: Caso Real Madrid | Paulo Morais | Marketing Desportivo | Sports Marketing | Scoop.it

No âmbito do Sports Marketing 2012, conferência de Marketing Desportivo organizada pelo IPAM, foi-me lançado o desafio para analisar a estratégia digital do Real Madrid e apresentar algumas ideias para que qualquer clube, independentemente da sua dimensão ou realidade, possam ser aplicadas.

Foi um desafio enorme e adorei regressar a esta área. Julgo que tive aqui o argumento que precisava para voltar a “olhar” para a área do Marketing Desportivo.

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Marketing Desportivo com Daniel Sá

http://www.marketingportugal.pt Neste vídeo Daniel Sá partilha o seu conhecimento sobre Marketing Desportivo, dando dicas valiosas para quem exerce funções n...
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