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Scooped by Sam Johnson
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How The NFL Built A 25 Million Person Hispanic Fan Base

How The NFL Built A 25 Million Person Hispanic Fan Base | Sports Marketing | Scoop.it
When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game.  From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and...
Sam Johnson's insight:

NFL is on top of their game when it comes to focusing on the changing fan base. I learned that 25 million fans in America identified themselves as football fans above all other sports. The other thing I found that was interesting was that the NFL is the only professional sports league to televise all of their games in Spanish further making their Hispanic fan base grow. Also another big thing that NFL does is that they have an entire Hispanic heritage month, which appeals to the entire Spanish population. I selected this article because I saw the title and saw the large number that was 25 million, as in 25 million Hispanic people who identify themselves as NFL fans. When I saw the title I had to read further and find out how they did it. What I can take away from this article to help my career is that I must know the demographics of the target market I am after. If I can appeal to the majority of the population I will have more fans meaning more revenue.

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FOX Sports 1 Needs A Crowd To Achieve Success With 'Crowd Goes Wild'

FOX Sports 1 Needs A Crowd To Achieve Success With 'Crowd Goes Wild' | Sports Marketing | Scoop.it
FOX Sports 1 is debuting a new show featuring Regis Philbin, which relies on a live studio audience.
Sam Johnson's insight:

I have heard of the new sports network, Fox Sports 1, but that’s it I only heard things about it. It is interesting to read about how the new network has been successful and premiering new shows with big names such as Regis Philbin. I knew right away that ESPN would be a big rival for this new network but learning that the premiere for their new show Crowd Goes Wild, is actually at the same time as two popular shows on ESPN’s network. I chose this article because I wanted to learn more about the new network because I have been hearing good things about their programs. This article relates directly to the things we have been learning in class about our sports management careers, talking about competition and appealing to a target market. 

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For Myrtle Beach, Selling Sports Tourism Isn't Just About Golf Anymore

For Myrtle Beach, Selling Sports Tourism Isn't Just About Golf Anymore | Sports Marketing | Scoop.it
Myrtle Beach, S.C., has spent a lot of money and time marketing itself as the ultimate golf vacation destination.
Sam Johnson's insight:

I always knew that Myrtle Beach is legendary for their golf courses but I never knew that they were focusing on expanding their sports market. I found out that in order to do this they spent $22 million on a new multipurpose athletic center that has 8 multisport athletic fields. I found it interesting that since Myrtle Beach has seen so much success with their sports complex, the neighboring town North Myrtle Beach has put in plans to build a $17 million sports complex. I chose this article because I have been to Myrtle Beach before and I felt like everywhere you looked there was a golf course, with over 100 courses in the area; it intrigued me that they are shifting their focus to other sports. This article makes me want to visit the area again to visit the new complexes, which is exactly their intention, to attract tourist. This will help me with my career because it teaches me that you must appeal to a wide variety of sports fans. If all they focused on was golf all they would get was golf players, which is only so big of a population. With the new venues they can attract a larger variety of fans.

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