Sports Marketing
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Donald Rouse
Scoop.it!

SPRINT.COM/NBA

SPRINT.COM/NBA | Sports Marketing | Scoop.it
Check out as @Sprint pairs NBA players with talented directors for The Crossover(℠). Get the untold stories at sprint.com/NBA/crossover
Donald Rouse's insight:

The Sprint Crossover program is a great example of content marketing using a sponsorship.  Not everyone can be Red Bull, but Sprint does a nice job.  The pairing with top directors adds a different spin vs. traditional methods.

more...
No comment yet.
Scooped by Donald Rouse
Scoop.it!

Hangin' With... Brazil World Cup Local Organizing Committee CEO Ricardo Trade - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

RICARDO TRADE is the CEO of the 2014 FIFA World Cup Local Organizing Committee. In his position, Trade works closely with FIFA to ensure a smooth execution of the tournament in Brazil. Trade has experience running a big sporting event as he was the operations director of 2007 Pan American Games in
Donald Rouse's insight:

To some degree, Ricardo Trade is correct about the negative perception being drawn to Brazil.  On the other hand, they have also mismanaged a lot of things.  This World Cup will help the country develop and provide much needed infrastructure to the country.  

more...
No comment yet.