Prior to Heat F LeBron James winning his second NBA championship, his marketing reps completely redefined the dynamic between a sponsor and celebrity endorser, at least in the realm of the iconic athlete, according to Michael Wilbon of ESPN.com.
Austin Karp's insight:
LeBron has marketing reps who think outside of the box. This is a great read.
Hospital systems find marketing through sports is winning strategy Tribune-Review The marketing of sports medicine programs and team sponsorships by the two Pittsburgh health care giants reflect their fierce competition.
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