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LeBron's Marketing Approach Leans Toward Calculated Partnerships, Not Endorsements

LeBron's Marketing Approach Leans Toward Calculated Partnerships, Not Endorsements | Sports Marketing | Scoop.it

Prior to Heat F LeBron James winning his second NBA championship, his marketing reps completely redefined the dynamic between a sponsor and celebrity endorser, at least in the realm of the iconic athlete, according to Michael Wilbon of ESPN.com.

Austin Karp's insight:

LeBron has marketing reps who think outside of the box. This is a great read.

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Thomas Salvatore's curator insight, November 2, 2013 2:49 PM

LeBron James is one of the most iconic figures in sports today. Most people don't realize the power he has in the marekting aspect of the world. The interesting thing about James is he's not only marketed in the United States but all over the world. James has Dunkin' Donuts ads that appears only in China, Taiwan, and the Phillipines. OF the products he endorses in the United States (Nike, Sprite, Beats by Dre) China sells just as much of them as the U.S sells. James from basketball alone makes around 20 million dollars a year but knows he can marekt himself and make even more. It's interesting to see how athletes use themselves to help market other companies and put more money in their pocket. He doesn't need the extra money but he's smart to take advantage of it. Last year alone James made 42 million dollars in endorsements more then double his NBA salary. He gives a new platform for athletes to use when they gain high popularity. Companies need LeBron to market their product so the ball is in his court. 

Rescooped by Austin Karp from Sports Management: O'Brien, N.
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Hospital systems find marketing through sports is winning strategy - Tribune-Review

Hospital systems find marketing through sports is winning strategy - Tribune-Review | Sports Marketing | Scoop.it
Hospital systems find marketing through sports is winning strategy
Tribune-Review
The marketing of sports medicine programs and team sponsorships by the two Pittsburgh health care giants reflect their fierce competition.

Via Nolan O'Brien
Austin Karp's insight:

"Research shows that exclusive sponsorship deals with sports teams are much more effective than other types of advertising."


Read more: http://triblive.com/business/headlines/4854115-74/upmc-sports-health#ixzz307lw7qYm
Follow us: @triblive on Twitter | triblive on Facebook
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Nolan O'Brien's curator insight, October 30, 2013 12:13 PM

A pair of hospitals in Pittsbrugh have used the recent success of the local sports teams to help further their brand. This is a bipartisan type of deal that helps promote safety and awareness in the community which would be social involvement. Since I am looking to get into the marketing behind sports this is an awesome way to help local hospitals with awareness with how good their physicians and doctors were.

Rescooped by Austin Karp from Digital Sports Marketing
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2013 Social Media in Sports Predictions | CalebMezzy.com

2013 Social Media in Sports Predictions | CalebMezzy.com | Sports Marketing | Scoop.it
RT @deutche: Loving these 2013 sports predictions from marketing pro's on @Caleb_Mezzy's blog: http://t.co/IP6K7Mah #smsports #sportsbiz

Via Jeff Lillibridge
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Rescooped by Austin Karp from Sports Facility Management 4165332
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Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic]

Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic] | Sports Marketing | Scoop.it
Learn tried-and-true social marketing strategies from the top brands in retail, sports and services.

Via Fred Zimny, Brittney Wild
Austin Karp's insight:

I always see these three strategies being implemented on TV,  and the internet. The brands create engagement.

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How NASCAR Uses Access To Build The Most Loyal Brand Fans Anywhere

How NASCAR Uses Access To Build The Most Loyal Brand Fans Anywhere | Sports Marketing | Scoop.it
Personal access is the entry point for growing any brand. Here's how NASCAR creates memorable brand-fan connections--and ideas for how your company...
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Austin Karp's comment, May 10, 2014 1:19 AM
A different perspective about NASCAR. How can businesses build the most loyal customers?