Sports Marketing Aspect 2 & 3
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Interactive Marketing Director Job Description & Outlook | Salary & Careers

Interactive Marketing Director Job Description & Outlook | Salary & Careers | Sports Marketing Aspect 2 & 3 | Scoop.it
Information on the employment outlook, job duties, degrees and salaries for interactive marketing director, one of the careers in MBA in Internet Marketing.
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Zachary Vought's comment, April 4, 2014 8:10 AM
Due to the increase of competition and the growth of the businesses, the marketing director job field will have a steady growth for the years to come. Employers will start to look for people with a minor degree or knowledge with new media skills.
Zachary Vought's comment, April 4, 2014 8:12 AM
"Typical responsibilities include planning, developing, managing and executing initiatives to grow market share through finding new customers and increasing loyalty among existing customers. Also, Testing, measuring and refining marketing efforts, building brand awareness and improving the user experience are additional ways interactive marketing directors help organizations meet objectives. "
Zachary Vought's comment, April 4, 2014 8:15 AM
Average salary is $85,000 with a BA Degree. And the average with an MBA earn $142,000 per year. To be a marketing director you need strong communication skills, a demonstrated ability to lead, a desire to work in an exciting, fast-paced environment, and a knack for analyzing and solving problems.
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Marketing Manager - Job Description, Salaries, Benefits and Useful Links | Creativepool

Full job description of what being a Marketing Manager requires, is like and whether it would suit you. Listing of salary details, benefits, skills, personal qualities needed, how to get a job as a Marketing Manager.
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Zachary Vought's comment, April 4, 2014 9:33 AM
They work 37-45 hours a week. They work so much because they have tight deadlines that they have to meet. They are always asked to work after hours to ensure their goals and tasks are done to the best abilities. Also, marketing managers are required to travel a lot with their job. Whether they go to meet clients or go to marketing events.
Zachary Vought's comment, April 4, 2014 9:37 AM
To be good at your job you have to be interested in the company you are marketing for and have the passion for it. Marketing managers they motivate people and be self motivated to keep going and work harder when needed.
Zachary Vought's comment, April 4, 2014 9:44 AM
Marketing managers use a wide range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers. The responsibilities are monitoring and analysing market trends, studying competitors' products and services,exploring ways of improving existing products and services, and increasing profitability,identifying target markets and developing strategies to communicate with them, preparing and managing marketing plans and budgets, managing the production of promotional material, dealing with other internal departments such as sales and distribution producing reports to monitor results,presenting findings and suggestions to company directors or other senior managers,travelling to trade shows, conferences and sales meetings, and supporting and managing a marketing team.
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Sport and Branding

Sport and Branding | Sports Marketing Aspect 2 & 3 | Scoop.it
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Zachary Vought's comment, March 4, 2014 9:29 AM
The trademark is used to differentiate the company from its competitors and get the consumers to remember them. The company uses trademarks to hep them build a reputation within their intended market. And to make the consumers trust them and instill confidence in them.
Zachary Vought's comment, March 5, 2014 9:22 AM
the use of trademarks at the huge sporting events increases sales by appealing to the consumers and fans. They use the emotions of the games and the big time athletes to get to the consumers.
Zachary Vought's comment, March 5, 2014 9:26 AM
Brand advertising, the more a team does well, the more value the team is and the more they are used in advertising.
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Job Interview

Job interview about Marketing Managers and Marketing directors.

 

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Zachary Vought's comment, April 4, 2014 10:52 AM
Marketing managers find processes for the shows. Meaning they find out how to gain their target markets attention and to stay with them over the other competitors.
Zachary Vought's comment, April 4, 2014 10:56 AM
Marketing directors really get down and dirty and get on the customers level and finds out what they want and need. And use that information to improve their products.
Zachary Vought's comment, April 4, 2014 10:57 AM
Marketing Directors work long hours, have a strong work ethic, travel 2-4 times a month to see what is happening with in the company and the customers,
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Putting Brand Names On Stadiums Can Be Extremely Valuable

Putting Brand Names On Stadiums Can Be Extremely Valuable | Sports Marketing Aspect 2 & 3 | Scoop.it
It only occasionally backfires.
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Zachary Vought's comment, March 14, 2014 8:08 AM
Successful teams and events. if the team or events are successful or if they are the best in the league then the company who sponsors them will get more attention and then it will become well known.
Zachary Vought's comment, March 14, 2014 8:10 AM
Also, if the city has traffic then when the people are sitting by the stadium and look at it then they will see the marketing work on the stadium. Next reason is, If the venue in a big media market that gets a lot of media coverage, locally, nationally and internationally. The big media markets tend to mirror locations with large populations and successful events.
Zachary Vought's comment, March 14, 2014 8:12 AM
eventhough there is negative cases, putting your a name on a building is usually a great idea for the brand since it would be difficult to make billions of brand impressions over a similar period of time using other media. As long as the corporation or division for which it is named has a good image and the venue does not have any serious negative associations, it is likely to be a good deal for both sides.<br>