Sport Management 101: Cohen, S
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Great Marketing Moments & Trends in Swimming for 2013 ...

Great Marketing Moments & Trends in Swimming for 2013 ... | Sport Management 101: Cohen, S | Scoop.it
When I look at the business side of the sport of swimming, I like the trends. Sponsors are renewing, membership is at an all-time high, there is more TV than ever, social media is growing, and swimming is the #1 sport in the ...
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LSM Featured Player: Steve Downie! | Legends Sports Marketing

LSM Featured Player: Steve Downie! | Legends Sports Marketing | Sport Management 101: Cohen, S | Scoop.it
STEVE DOWNIE PHILADELPHIA FLYERS NHL #9/Right Wing Originally selected by the Philadelphia Flyers in the first round, 29th.
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Sports And Social Media Marketing: Deeper Engagement, Better Feedback - CBS Local

Sports And Social Media Marketing: Deeper Engagement, Better Feedback - CBS Local | Sport Management 101: Cohen, S | Scoop.it
Sports And Social Media Marketing: Deeper Engagement, Better Feedback
CBS Local
SOUTHFIELD (WWJ) – You might not believe what brands Detroit's pro sports teams study for ideas in excellence in social media marketing.

Via Thomas Faltin
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Brand Licensing Europe and SMMEX - Sports Merchandise and Marketing ... - PR Newswire (press release)

Brand Licensing Europe and SMMEX - Sports Merchandise and Marketing ...
PR Newswire (press release)
LONDON, Dec. 16, 2013 /PRNewswire/ -- Brand Licensing Europe announces a new partnership with SMMEX – Sports Merchandise and Marketing Exhibition.
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Sports marketing research makes front page « Goizueta Newsroom

The research of Goizueta Business School's Michael Lewis, associate professor of marketing doctoral area coordinator, and Manish Tripathi, assistant professor of marketing, made the front page of The Pittsburg Post-Gazette ...
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Getting in on the Gay: Sports Marketing to LGBTs

Getting in on the Gay: Sports Marketing to LGBTs | Sport Management 101: Cohen, S | Scoop.it

Two of the biggest media sensations on the sports circuit right now, 22 year-old Brittney Griner and 34 year-old Jason Collins, have become household names and LGBT heroes. Their popularity has extended beyond the court and both are looking at the sweet benefits of being marketable.


Via Matt Skallerud
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Joe Mechenbier's curator insight, October 29, 2013 5:34 PM

Brittany Griner and Nike have an endorsement deal, but Griner will be modeling clothes for men, not women. This is huge for sport marketing because the LGBT demographic is largely unclaimed and Nike is annoucing thier support for the LGBT community.

Tyler Papania's curator insight, October 30, 2013 9:53 PM

This article focuses a lot on how two gay athletes have become very marketable because of their connections with sport. It speaks about the positives of marketing athletes in order to drive sales. It also shows that it pays to take advantage of a situation like that of Bittney Griner and Jason Collins to reach another market that might not have before been interested. 

Chris Melendey's curator insight, October 14, 2014 10:11 PM

This article talks about Brittney Griner and how nike is using her to market different kinds of products. Griner is the first openly gay woman that nike has sponsored. Girly clothes really wasn't her style so Nike is sponsoring her with mens clothes and Nike SB. This approach will broaden Nike mens products to women. I found this entire article interesting and this opens a different way of marketing for me.