New York Giants safety Antrel Rolle has been the glue and proverbial vocal leader in keeping the Giants together during their bad start to the 2013 season. Where their quarterback Eli Manning is not vocal and mroe of a lead-by-example kind of leader, Antrel Rolle is the charismatic leader that everyone listens to and motivates others with his vision. Due to Antrel's outgoing personality he will be asked to do a lot of interviews and autograph signings and the Giants could do events like Meet n' Greets with him.
Oneida Nation meets with NFL leadership Wednesday in New York City to seek Washington Redskins' name, mascot change. (#Sport #ESPN Oneida Nation meets with NFL about Redskins: Oneida Nation meets with NFL le...
Nolan O'Brien's insight:
Members of the Oneida Indian Nation met with NFL officials about changing the mascot of the Washington Redskins because the Redskins is offensive and used scientific research to back their claim of it psychologically harming them. Racist mascots is a pretty hot subject lately and this goes along with corporate responsibility and ethics of whether they should change their name or not. While everyone loves history and tradition, the right thing to do is change the name because we live in a country free of oppression and this is textbook oppression and changing the name of a franchise is actually very profitable due to all the new sports memorabilia sold.
The WADA (World of Anti-Doping Agency) are auditing Jamaica's drug testing due to alleged gaps in testing to ensure a fair playing field for athletes. This goes along with sports ethics and knowing that you aren't allowed to do things like that yet athletes continue to try to find ways around rules to gain an advantage. People are attracted to fair competition and will turn away from an event if they know they cheat, even if the event is world-renowned and happens only once every four years.
French Parliament plans to pass a "super tax" which will be a 75% tax on all those earing in excess of one million euros and many soccer clubs, who are in a union, plan to counter it by going on strike because the proposal would make the comapnies liable to pay it instead of the individuals. The right to unionize is very important in sport because it is such a unique field and the soccer clubs feel they shouldn't to pay the taxes for the wages they already gave out. From a marketing standpoint, this could have mixed views from a fanbase, some could see it as a worthy cause and others could gripe about the millions that they don't have.
The Spanish General Directorate of Gaming Affairs (Dirección General de Ordenación del Juego – “DGOJ”) has recently held a first meeting with the some of the main licensed online sport bookmakers aimed at establishing a specific plan in order to...
The governing body of professional soccer in Spain had a meeting with the prominent and licensed online sport gambling companies about possible measures that can be made to ensure there is no match-fixing after many suspicions during last year's season. This goes along with social responsibility of both parties involved because you want to ensure to the fans that all games being played are played at the highest level of competition. To market to a fanbase, you can't market a product that is tainted in some way ad the same goes for sports and preventing thrown games because of gambling.
Bob Hunter commentary: Grambling case proves players have real power Columbus Dispatch If the players want to get the attention of their school's administration and the sport's ruling bodies for any reason, all they have to do is threaten that.
Nolan O'Brien's insight:
The situation at Grambling State has shown something that the NCAA has feared which is the players going on strike and having a bigger say than originally thought. This "players are a means to an end" approach so many colleges take is so against the idea of procedural justice and must be changed by them. Obviously from a marketing standpoint players striking doesn't exactly put value into something because there are no games and it's negative public awareness brought upon the program.
A greek soccer team is swapping its main sponsor that appears on the front of their jersey from a public sports betting firm to UNICEF, which is an oragnization that helps underpriveleged kids around the world. Many sports organizations are getting active in the community and these are examples of social responsibility and taking an activist approach in globalization. People tend to admire sports team when they become active in the community and they may gain more of a fanbase just through that organizational culture and thei willingness to go above and beyond to serve the community and not just operate a sports club.
A statue of French soccer player Zinedine Zidane headbutting another player in the 2010 World Cup Final is being taken down in Qatar, the site of the 2018 World Cup after media and public backlash. The Qatari Museum Authority succumed to external pressure for change and appeased the public by taking down the staue of one of the most iconic moments in the history of the World Cup. This was the right decision from a marketing standpoint, I really don't know why they put this up in the first place because it represents something the sport doesn't encourage, especially in a country where they will be hosting a World Cup.
Brazil will attempt to sue FIFA, the world's governing body for soccer, for using Brazil's public funds to help temporarily renovtate stadiums that will be used for the World Cup. Conflict will always arise in business and this is no different, Brazil feels cheated out of money that could be used for other things while FIFA says that paying for the complimentary structures are the responsibility of the building owners. This is bad press especially with the games ariving this next summer, but at the same time you don't want outdated and possibly dangerous strcutures holding up the massive amounts of people there where a possible tragedy could happen.
Hospital systems find marketing through sports is winning strategy Tribune-Review The marketing of sports medicine programs and team sponsorships by the two Pittsburgh health care giants reflect their fierce competition.
Nolan O'Brien's insight:
A pair of hospitals in Pittsbrugh have used the recent success of the local sports teams to help further their brand. This is a bipartisan type of deal that helps promote safety and awareness in the community which would be social involvement. Since I am looking to get into the marketing behind sports this is an awesome way to help local hospitals with awareness with how good their physicians and doctors were.
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