Sports Management: Murley, R.
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Samsung near deal with NBA - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Samsung near deal with NBA - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management: Murley, R. | Scoop.it
With the NBA season tipping off this week, Samsung is close to completing a major sponsorship deal with the league that will include rights across the company’s line of smartphones, tablets, televisions, Blu-ray players and streaming video boxes.
Robert Murley's insight:

Samsung is entering a sponsorship agreement with the NBA this season. The negotiation for this agreement is win-win, with both of the organizations benefiting from the exposure the deal is sure to bring. Finding partnerships with large and successful companies is very beneficial for sport organizations, because it can give a team access to fan demographics it may have otherwise had difficulties getting to.

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Welcome!

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This article focuses on how an agent works while focusing on overseas basketball. This article is focused around negotiation and understanding the market. By knowing the market my career in the front office/marketing will allow me to better evaluate the options available to me and the organization. 

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Bruin’s ‘Advil moment’ leads to NHL deal - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Bruin’s ‘Advil moment’ leads to NHL deal - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management: Murley, R. | Scoop.it
Editor's note: This story is revised from the pr in t edition.
Robert Murley's insight:

After executive from the drug company Pfizer witnessed injured Boston Bruin Gregory Campell play through an injury, they were inspired to create a business partnership with the NHL using their product Advil as the title sponsor. This is related to negotiation because both sides see the working relationship as beneficial. The NHL gets it's name and logo to be connected with a popular product and Advil (theoretically) will become the pain relief of choice among hockey players and fans. This relates to my future career because if you are the specific organization that is used in the advertisement, you have the added exposure that can bring in more fans and increase the value of the overall organization. 

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Beckham chooses Miami franchise

Beckham chooses Miami franchise | Sports Management: Murley, R. | Scoop.it
Former England captain David Beckham settles on Miami as he looks to set up a Major League Soccer franchise. (Beckham chooses Miami franchise: Former England captain David Beckham settles on Miami as he looks to set up a...
Robert Murley's insight:

David Beckham is attempting to start an MLS franchise in Miami as part of the MLS expansion to at least 24 teams by 2020. This has to do with leadership because Beckham would be used as a symbol to help sell the new organization as a legitimate soccer organization. Having Beckham as the face of an unborn organization will help create sponsorships and aid in bringing in better talent that is attracted to the opportunity to work with a modern soccer legend. This is related to my future career because having a leaving legend as part of an organization makes attracting top talent and acquring attractive sponsorships a lot easier than if an organization was forced to start with nothing. 

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Robert Murley's insight:

This is an article discussing contract negotiations from the perspective of the sports agent. Stephen Zucker discusses how he got into the industry of sports agency and what is approach is for contract negotiations and acquiring new talent. This relates to our discussion of negotiation and the ways of dealing with management. This relates with my future profession because negotiating contracts is how players are acquired and kept by professional organizations. 

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Citi buying title sponsorship to 2014 Frozen Fenway event - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Citi buying title sponsorship to 2014 Frozen Fenway event - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management: Murley, R. | Scoop.it
Fenway Sport s Management has signed a one-year agreement with Citigroup to serve as the title sponsor for Frozen Fenway 2014. Citi will replace Sun Life F in ancial, which held the nam in g rights for the last Frozen Fenway, held in January 2012.
Robert Murley's insight:

Citi Group has added another sporting event to it's branding efforts in the Frozen Fenway hockey event. This agreement is a sign of negotiation, with the event getting a new title sponsor & Citi getting the opportunity to expand the visibility of it's brand. Finding the best partner is vital to sports organizations. Teams want to make sure that they partner not only with the best financial option, but also with a reliable partner that will allow them to increase the equity of the brand. 

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Oneida Nation meets with NFL about Redskins

Oneida Nation meets with NFL leadership Wednesday in New York City to seek Washington Redskins' name, mascot change.
Robert Murley's insight:

This article is about a Native American tribe attempting to get the Washington Redskins to change there nickname. This is relevant to our class because we just discussed social responsibilities of organizations. As a member of the front office/marketing staff I would be concerned about the negative publicity coming from the media and fans in general & would have to find some way to positively spin the name, or be forced to come up with a new nickname.

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The Relationship between negotiation strategies and perceived constrains am...: EBSCOhost

Robert Murley's insight:

This article discusses the different styles of negotiation in coaches from Iran. The three main styles of negotiation are: competitive, compliance, and cooperation. This article is directed more to coaches than to the business side. By looking at this article it will make us think of the personality type of the coaches brought into the organization and how they will interact with the players and personnel already present in the organization. 

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NASCAR stays course with TV partners - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NASCAR stays course with TV partners - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management: Murley, R. | Scoop.it
EDITOR’S NOTE: After this story was filed on Thursday, NASCAR over the weekend rejected a formal proposal from its broadcast partners that would have seen Fox and NBC beg in televis in g the sport in 2014.
Robert Murley's insight:

This article is discussing the transfer of broadcasting rights of NASCAR from ESPN, Fox, and Turner to a combination of Fox and NBC. The article states that the two sides have come to an agreement to take place in 2015, if not sooner. The two sides are currently in negotiation to possible have the transfer occur for the 2014 season. This relates to management because there will be times where two opposing sides have a common interest and must find the most benifical results for all parties. 

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Matt Scott: Spanish tuning in to collective bargaining - Inside World Football

Matt Scott: Spanish tuning in to collective bargaining - Inside World Football | Sports Management: Murley, R. | Scoop.it
Against Georgia tonight Spain will likely confirm their qualification to the 2014 World Cup as Group I winners. It will extend the world champions' playing record over 30 international matches to W22 D7 L1.
Robert Murley's insight:

This is an article about bringing all of the soccer teams in La Liga under one collective broadcasting agreement. The biggest obstacle is getting La Liga super powers Real Madrid and Barcelona to agree to give up individual media contracts. This is tied in to class through the subjects of negotiation. It is negotiating because the league is trying to get all participants, the teams and the media, to come to an agreement that will help the league grow financially and increase the overall competitiveness against other european clubs. 

 

This relates to my chosen profession, as a member of the front office, because the more revenue that is coming into the club the more we are able to invest and become more successful on the field and in the accounting books. Also, if we are able to get media coverage throughout the country it will greatly increase the power of our brand. 

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