Sports Management
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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Thomas Johnson's insight:

In this article I’ve learned that more time allows you to market and promote your product quicker and longer allowing for more people to buy your brand. Such as Pepsi is doing this year as they are sponsoring the Super Bowl. Pepsi is mounting what is being called as the biggest NFL marketing offense yet, because this is the first time Pepsi will link all of its Pepsi beverages , Pepsi, Pepsi Max, Pepsi Next, Diet Pepsi. And now it will also give them the opportunity to market the Super Bowl halftime concert the entire season as Bruno Mars has already been announced as the halftime show artist and this is the earliest its ever been announced. Pepsi is hoping to take advantage of the early release with 5 months of “consumer engagement opportunities.” It will be billed called “Bruno Mars and Friends” which allows Pepsi to generate considerable consumer interest and web traffic as new artists are revealed. With this Pepsi also has a four year halftimes show sponsorship deal with the NFL which puts pressure on the NFL cause there allowed to opt out after this year. I thought this was educational as we see how a popular sports promoted drink is now on the big show at the Super Bowl and how marketing with more time can give you lots of opportunities to reach more of a market. This is also interesting to me as Pepsi can sponsor and market all four drinks which is unique as you never see that happen. I selected this article because I am a big football fan and the Super Bowl I know is a big marketing time for companies. I knew Bruno Mars was going to be performing but when I heard Pepsi was the big super bowl halftime sponsor and that for the first time it was using all four drinks to sponsor it really caught my eye. You never see the special brands of Pepsi get sponsored together at the same time, around the same event with its regular and original brand of Pepsi. This information will help me in the sport management industry as it shows me the key aspects to marketing and promoting your product when you’re a sponsor to a big event.  Get on board with your artist in this case at the halftime show and get ahead by marketing and promoting 5 months ahead of the actual event. It also shows me how when being a sponsor with someone in this case the NFL, Pepsi and the NFL are both relying on each other to meet each other’s expectations.                 

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CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
In January, just a couple of months before the Brooklyn Nets’ radio rights deal with WFAN was expiring after nine years, CBS Radio President and CEO Dan Mason visited Brett Yormark, CEO of the Nets and Barclays Center, to start renewal talks.
Thomas Johnson's insight:

I found out that CBS Radio and the Nets organization made a networking deal that encompasses radio rights and other event rights through the Barclays Center. The Nets were looking to leverage their ownership of the Barclays Center while CBS Radio was looking to leverage its national platform. CBS radio will carry the teams’ games to something much broader. It was one of the first deals to not just involve the team in the deal but the arena too. I thought it was interesting that the arena holds boxing matches and college basketball games because I thought it was just home to the Nets since it is such a new arena. I also learned that this deal is looking to be the first of many similar ones in areas such as Boston (TD Garden), Chicago (United Center), and other major cities with popular arenas. I selected this article as it involves two sports management organizations the Nets/Barclays Center CEO and CBS Radio President, and it also involves front office which is a part of sport management. This information will help me in the sport management industry as it involves working in the front office and we see two companies/organizations benefit from one another. This also taught me since there getting new and more events in the Barclays Center they can now gain revenue from new sports/events that take place in the Center. 

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IOC ready to raise price of joining its TOP program - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

IOC ready to raise price of joining its TOP program - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year.
Thomas Johnson's insight:

I learned that in the future the Olympics will see a price increase thanks to the marketing services manager Timo Lumme. He says after the year 2020 there will certainly be a price revision. The Olympics organization has seven TOP sponsors committed to 2020. TOP was created back in 1985 and was designed to give brands a chance to affiliate with the Olympics and promote their organization/association worldwide. I thought it was interesting that TOP sponsors pay a 100 million dollars in a quadrennium in just right fees. I also thought it was interesting that TOP since its beginning has raised more than 3 billion dollars and has become a prominent global sponsorship packages in sports. I selected this article because it interested me in the fact that the Olympics is such a huge worldwide sports event and I’ve always wondered about the money that goes into the events. I also picked this article because in sports management you deal a lot with revenue and sponsors bring in revenue when you pay them to promote in this case the Olympics and you can get some staggering revenues because of how many TOP sponsors the Olympics have. This will help me in the sports management industry by showing me how to deal with sponsors and how to deal with large amounts of money issues. Such as the increase that the Olympics will have to take in a few years as the pricing change must go up.          

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