Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
|Scooped by Thomas Johnson|
In this article I’ve learned that more time allows you to market and promote your product quicker and longer allowing for more people to buy your brand. Such as Pepsi is doing this year as they are sponsoring the Super Bowl. Pepsi is mounting what is being called as the biggest NFL marketing offense yet, because this is the first time Pepsi will link all of its Pepsi beverages , Pepsi, Pepsi Max, Pepsi Next, Diet Pepsi. And now it will also give them the opportunity to market the Super Bowl halftime concert the entire season as Bruno Mars has already been announced as the halftime show artist and this is the earliest its ever been announced. Pepsi is hoping to take advantage of the early release with 5 months of “consumer engagement opportunities.” It will be billed called “Bruno Mars and Friends” which allows Pepsi to generate considerable consumer interest and web traffic as new artists are revealed. With this Pepsi also has a four year halftimes show sponsorship deal with the NFL which puts pressure on the NFL cause there allowed to opt out after this year. I thought this was educational as we see how a popular sports promoted drink is now on the big show at the Super Bowl and how marketing with more time can give you lots of opportunities to reach more of a market. This is also interesting to me as Pepsi can sponsor and market all four drinks which is unique as you never see that happen. I selected this article because I am a big football fan and the Super Bowl I know is a big marketing time for companies. I knew Bruno Mars was going to be performing but when I heard Pepsi was the big super bowl halftime sponsor and that for the first time it was using all four drinks to sponsor it really caught my eye. You never see the special brands of Pepsi get sponsored together at the same time, around the same event with its regular and original brand of Pepsi. This information will help me in the sport management industry as it shows me the key aspects to marketing and promoting your product when you’re a sponsor to a big event. Get on board with your artist in this case at the halftime show and get ahead by marketing and promoting 5 months ahead of the actual event. It also shows me how when being a sponsor with someone in this case the NFL, Pepsi and the NFL are both relying on each other to meet each other’s expectations.