Sports Management
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NFL Now Using Twitter

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In this article I learned about the NFL signing a deal with Twitter to release ads and videos of the game on to the social media website and app. I found it interesting and educational that the NFL used its advertising through a social media website. There are lots of people around the country and the world that use twitter so this will reach more then just the normal fan base. I selected this article because of the fact that I own a twitter and now I may see these pop up on my news feed. This article and information will help me in sports management because it is now a era of technology and this is a great marketing and advertising idea by the NFL and great way to get more fans.

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D-I ADs Reject Pay-For-Play, As Delany Suggests Minor Leagues As Option For Athletes - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

D-I ADs Reject Pay-For-Play, As Delany Suggests Minor Leagues As Option For Athletes - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The D-I Athletic Directors' Association yesterday issued a statement rejecting the idea that student-athletes should be paid, according to Mike Carmin of the Lafayette JOURNAL & COURIER.
Tanner Robinson's insight:

I learned in this article about the issue going on between the athletic directors of colleges and the players of colleges. Many people want it to be okay for division 1 college football players to get money for playing, they believe this because of the amount of money the school gets from these players. I found the fact that some athletic directors believe they should receive more or the chance to at least go straight to the NFL to be interesting and educational. This is educational because wanting to be a athletic director you have to be able to have your own opinion on things. You can not just do what the teams want or what all the other athletic directors are doing. I selected this article because it was about college athletic directors which is a high interest for me. This will help me because by the time I am done with college and hopefully have a job in another college position and I could be still dealing with the same issues.

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NHL Wants to Grow $$

NHL Wants to Grow $$ | Sports Management | Scoop.it
One billion dollars in additional national revenue. A sharper international focus with more events. A major broadcast rights deal. Another “24/7”-style show. All within three seasons.
Tanner Robinson's insight:

This article was about the National Hockey League, and was based on the facts that they want to earn more revenue. Now this is not a shock considering the NHL is really a business and any business wants to do better then they have in the past couple years. They want to increase there revenue by increasing the leagues core business such as media, licensing and sponsorship. They also want to add more outdoor games into the season which will increase revenue, as well as moving some games overseas. This making hockey in Europe more of a presence and lastly want to secure media rights in canada to show more NHL games. I found it interesting that they want to move some games over seas. Hockey in Europe isn’t very big compared to russia and North America, excusing Sweden and Finland. I selected this article because it taught me more about how to increase a team or organizations revenue. I feel as though it would help me learn how to increase the revenue for a team. Also would give me ideas on how to get people to notice what people are doing such as moving games to other countries.  


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CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
In January, just a couple of months before the Brooklyn Nets’ radio rights deal with WFAN was expiring after nine years, CBS Radio President and CEO Dan Mason visited Brett Yormark, CEO of the Nets and Barclays Center, to start renewal talks.
Tanner Robinson's insight:

I learned in this article that the new Barclay center will only have one company controlling all the radio out of it. CBS always covered the Nets games but now they are going to cover everything and anything that goes on in the Center. I found it interesting that the CEO wanted one company instead of two or three companies. It is educational because some may think that multiple companies would bring in more money but the thing is that CBS owns multiple radio stations so multiple radio stations could broadcast different events. I selected this article because it was interesting to learn about the hiring and the deals that sports companies have to do to get the advertising they want. I believe the thing that will help me the most is just learning on how a deal like this works. Also how to make a deal like this work how to make both sides happy.

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New Management = New face

New Management = New face | Sports Management | Scoop.it
The Coyotes after four years of uncertainty surrounding the franchise are ready to focus on the future, and the team is launching a new ad campaign called “Hungrier Than Ever” to promote its future in the Phoenix area.
Tanner Robinson's insight:

This article was about the Phoenix Coyotes and how they are a new team. The article was actually based on a ad/ or video that that new Management of the team has just put out. It was a entertaining video but the article really brought it even more to life. I learned a lot about how if I were to ever get into a Management position and I want to make a new face for the team or make some positive media I should look into making a video about how excited and ready everybody is to bring back the old traditions. I selected this article because I felt as though it was different from the previous two because it actually dealt with more management stuff rather then marketing and money. Now obviously the goal is still to gain money from this ad because you want more people to go to the games and to buy the team gear but it is more of a promotion of the new faces in management rather then the players. Again if I were to come into the management world I believe this would be a effective way for the fans and maybe new to respect and get excited about my team.

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Got your name on the court?

Tanner Robinson's insight:

This article was about Cleveland Cavilers and the Milwaukee Bucks trying to get season ticket holders names on the floor. It has to be approved by the league and the officials of the league but the reason they want to do it is because they want to show the appreciation to the loyal ticket holders they have had for so long. I found it interesting that the NBA organization actually needs to allow the teams to be able to do this. I am surprised that they have that much power over the team. I selected this article because I thought it was a new idea I had never heard of before also it is a great way for marketing because they are going to sell more season tickets just because people might get there name on the court. I think it will help me in the sports management industry because it gives me new ideas on marketing and to sell more tickets.

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