Sports Management
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Super Bowl Advertising's New Game

Super Bowl Advertising's New Game | Sports Management | Scoop.it
This article is by Derek Rucker, associate professor of marketing, and Tim Calkins, clinical professor of marketing, both at the Kellogg School of Management at Northwestern University.
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Sam Johnson's comment, September 11, 2013 10:39 PM
There are a few things going on in this article but the whole thing is centered on the idea evolution in advertising techniques. To take it one-step further talking about advertising during the biggest marketing event of the year for companies, the Super Bowl. I got the idea to look for an article about Super Bowl marketing from talking about what kind of people watch the big game. This article goes past looking at specific groups but instead talks about how they get their name out there to the public as a whole, what techniques they can use to get the biggest bang for their buck. I learned that commercials during the game are no longer the biggest advertisement technique; in fact companies are focusing more on the weeks leading up to the championship game. The thing that was really interesting is the fact that advertisers are also now focusing even more on social media advertisements knowing that the Internet has become part of everyday life. The social media advertisements are one of the many new paths advertisers can take on getting brand recognition. These new techniques can certainly help any sport management position. If they would want to make money they need their product to become a household name, this only happens if they utilize all avenues of advertising.
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How Basketball Overtook Hockey As The Most Popular Youth Sport In Canada

How Basketball Overtook Hockey As The Most Popular Youth Sport In Canada | Sports Management | Scoop.it
"With the first pick of the 2013 NBA Draft, the Cleveland Cavaliers select Anthony Bennett!
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Sam Johnson's comment, September 11, 2013 10:00 PM
Whenever I think Canadian sports I automatically assume hockey, I come to this conclusion because of the fact that it is so popular in the country. What made me choose this article was the fact is that is took me by surprise. I read the title and it said that basketball was replacing hockey in Canada. As soon as I saw the title I had to click on it and read more, there is no way hockey is losing out to basketball in Americas top hat. The thing that was interesting to me was that I didn’t realize that in the 70s Canada eased up on their immigration laws, which allowed other country’s to flock to the country. This flocking of immigrants is a major reason why basketball has become so popular, people from basketball crazed countries brought the sport with them. The thing I learned is that this popularity is very evident in youth sports; from ages 12 to 17 basketball is the most popular sport. This new trend is very important for the sports management industry. If any company were trying to advertise a sports product in Canada they would be better off to spend their sponsorships in basketball. With basketball becoming more popular there would be more people seeing their product if they advertised during a basketball game.
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Baseball's Extra Wild Cards Are No Help At The Gate

Baseball's Extra Wild Cards Are No Help At The Gate | Sports Management | Scoop.it
Clubs like the Cleveland Indians and Tampa Bay Rays are battling hard for the playoffs. But they can't get anyone to come out and watch.
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Sam Johnson's comment, September 11, 2013 8:37 PM
With the baseball season coming to a close there are several teams in the playoff race. The strange thing is that even with the playoff hunt in full strength there are still some small market teams that have miserable ticket sale numbers. The two big things that contribute to this are the location of the team and the success rate of the team. There are teams with poor locations, teams such as the Tampa Bay Rays the Oakland A’s and the Cleveland Indians. These three teams are all in the playoff picture but they are not baseball rich cities resulting in subpar attendance records. The Baltimore Orioles and the Pittsburg Pirates are two other teams that will be playing in October and both come from baseball cities, so why are the tickets sales still some of the worst in the league? The answer is that they have been very bad for a few years now so they have lost some of their fan base, bottom line being that people love winners. The things I learned from this article are that location of a franchise can greatly affect your tickets sales, as well as the success of said franchise. I found the attendance records to be interesting because I figured they would be low but not as low as they were. A big reason why I chose this article is that I have followed baseball all my life and the fact the playoff hunt is heating up. I learned many valuable things for my sports management career, things such as if I started any kind of franchise I would have to do research of the demographic of the surrounding area of the proposed location.