Sports Management
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ryan Moody
Scoop.it!

A Look At NASCAR's Unique Approach To Increasing Official Partners' Return On Investment

A Look At NASCAR's Unique Approach To Increasing Official Partners' Return On Investment | Sports Management | Scoop.it
On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who's who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach.  Sipping Coca-Cola around...
Ryan Moody's insight:

This article was by far the best one I read, It was about how NASCAR, which has 60 corporate sponsers, keeps all of them by giving them a return on investment. Not only do the corporations get there product and company advertised on the cars infront of millions, but they have a quartly meeting at the NASCAR Feul For Bussiness Council. This meetings, sposored by NASCAR, gives the corporations the oppritunity to meet one another, make partnerships, and buy/sell goods. I think this is a really great way for NASCAR to keep all of its sposorships, which they all need. I think it was very inovative and friendly for the companies. This showed me a way to think outside the box and keep your sposors happy. The goal is to return investment to keep money flowing in. 

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

With rebound, WNBA solidifies spot at ESPN - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

With rebound, WNBA solidifies spot at ESPN - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
Would you believe the WNBA’s regular season averaged more national TV viewers for each game than MLS this year? It’s true.
Ryan Moody's insight:

This articlke talked about how the WNBA is viewed and that, although most think of it as not very popular, it is relatively consistant and has more viewers than the MLS. ESPN just signed the WNBA through the 2022 season, showing their support. As they cover more and more womens hoops in college, people will start to follow them into the professional league. They draw a loyal fanbase that is surpringly consistant of 66% men. This article surprised me in the fact that the WNBA Was signed to an extension and that it had more viewers than MLS. I was addmitingly apoart of the group that thought it wasn't succeeding, but I was wrong. It will never compete with the major US sports, but it is doing a lot better than I thought and a vote of confidence from ESPN is important. This article showed me as a company to perserve through missconceptions and keep doing your best. 

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

An In-Depth Look Into Keurig's College Sports Marketing Plan

An In-Depth Look Into Keurig's College Sports Marketing Plan | Sports Management | Scoop.it
Coffee: It's a staple on any college campus.  With late nights of studying--or partying--followed by early morning classes and tests, coeds across America rely upon coffee's caffeine to make it through the best four years of their lives.
Ryan Moody's insight:

This article is about the sports marketing plan for a Coffee company. What they did was find out who drinks coffee the most, which is college students, and made a contract to become 25 teams official coffee. Fans who want to be more like their favorite athletes will want to drink the same kind of thing. It interested me on how they manipulated fans wanting to be like athletes or feel like they belong and use that to seel their product which appears unrelated. I selected this article because I wanted to see what their marketing plan was, the title caught my attention. I think this will help me in the sports industry cause I can see how some companies sell their product and make it more marketable.

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

Will NFL Bend To Pressure To Ease Harsh Penalties For Recreational Marijuana Use?

Will NFL Bend To Pressure To Ease Harsh Penalties For Recreational Marijuana Use? | Sports Management | Scoop.it
The National Football League is the undisputed No. 1 sport in the country, generating huge TV ratings, legal and illegal gambling in the form of a massive Fantasy Football industry and widespread interest among all demographics.
Ryan Moody's insight:

This article discusses the idea that the NFL should lessen the harshness of their punishments against marijuana use. It is a potential suspension right now. It is argued that it is less harmful than alcohol so should have less of a penalty. They also argue that it is more of a loss for NFL players because they lose hundreds of thousands of dollars due to suspensions. I had never considered how much players lose to suspensions, always just saw it as not being able to play, not a loss of money as well. I chose this article because I am personally strongly against any drug use, so I was interested in seeing what the NFL was doing about it. This article shows how almost every punishment in pro sports will be fought no matter what and they will come up with supporting facts. It will be tough to argue against it all.

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

Unrest in Brazil heightens concerns for marketers - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Unrest in Brazil heightens concerns for marketers - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
Momentum Worldwide CEO Chris Weil got a call from the head of his agency’s Brazilian office moments after last month’s Confederations Cup final. It wasn’t about the outcome of the match.
Ryan Moody's insight:

In this article I learned that the FIFA World Cup is not going as smoothly as it seems. Three companies have already postponed their advertising campaigns due to protests on how the government is spending its money. Being such a big sports fan and from a country that compared to most is pretty well off, I find it hard to believe people would protest such a huge sporting event. To me it would be an honor to host the World Cup in the USA, but I also understand Brazil is much different. One of the biggest reasons why I selected this article was because I know that the Brazil national team is a powerhouse, so I was suprised when I saw the title say "Unrest in Brazil".  This will help me because I learned that when marketing sports, one can't just look at the popularity of the sport and the region. You also need to look at everything currently going on in the country or area and find the right time when promoting the product would be positive.

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

NFL: We have final say in L.A. - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NFL: We have final say in L.A. - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The NFL has reiterated to its 32 clubs that Los Angeles is the league’s market and that any franchise seeking to negotiate its own stadium deal in the city could threaten the best economic result for the sport, according to team and other sources...
Ryan Moody's insight:

This article was about the NFL warning teams to not seek a market or land in Los Angles because they had the final say. Although the NFL wants to have a team there, their talks with AEG have come to a stand still. AEG claims that having a team in LA is a top priority. What the NFL fears is that teams will start buying and 'squating' on land to build a new stadium on instead of using the one that is already made and sponsered by AEG. Some teams, like the Raiders, leases are almost up so those ae the biggest targets. This article showed me how the NFL has to watch closly over teams to make sure they don't do things behind the leagues back. As a sports manager perspective, it's something that needs to be resolved asap to create a bigger and better market and be able to control the situation. 

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

Crowd Control - English Soccer Team Tells Fans to "Sit Down and Shut Up"

Crowd Control - English Soccer Team Tells Fans to "Sit Down and Shut Up" | Sports Management | Scoop.it
An English soccer team implores its fans to "sit down and shut up."
Ryan Moody's insight:

This article is about how an English soccere theam that has been struggling of recent created more resentment when one of its officers told the fans to "sit down and shut up." Apperently this was said due to the massive amount of complaints the team was getting because of their 19th place finish out of 20. I found this as sort of a what not to do kind of lesson, as this obviously made the fans become even more discontent. I selected the article because I wanted to see how the fans would react to such a blunt statement from a team official. This showed me how even team officers need to keep their cool ever during rough times. 

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

How The NFL Built A 25 Million Person Hispanic Fan Base

How The NFL Built A 25 Million Person Hispanic Fan Base | Sports Management | Scoop.it
When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game.  From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and...
Ryan Moody's insight:

I learned in this article that the NF: is making head way with the Hispanic populatio in an attempt to grow its popularity with that race. They are holding a Hispanic Heritage month to honor them throughout the NFL. I found this interesting because it seems that the NFL is always working to increase its funds and popularity. They used the 2010 census and reseached to find that 15.2 million more hispanics make up our population. I was interested in this article because I wanted to know how a huge business like the NFL continues to create new revenue and fans. It shows me how to be conscious of all races and see how they can help in the sports world.

more...
No comment yet.
Scooped by Ryan Moody
Scoop.it!

Will The NCAA Concussion Lawsuit Be The Next To Settle?

Will The NCAA Concussion Lawsuit Be The Next To Settle? | Sports Management | Scoop.it
English: National Collegiate Athletic Association (NCAA) logo. (Photo credit: Wikipedia) Two weeks after the NFL agreed to settle its concussion lawsuit for $765 Million, all eyes have turned to the NCAA and whether it will now settle Arrington v.
Ryan Moody's insight:

In this article I learned that the NCAA has added pressure to settle their concussion lawsuit now that the NFL recently has. I found out that the NCAA actually had more pressure than the NFL in the first place due to the fact that their athletes are technically students before athletes. Some of the things I found interesting was how this has pretty much forced the NCAA's hand is there is no way for them not to settle. It is even in their best interests. I selected the articles because as a football plaer, I know that concussions have been a huge issue in this sport and I want to know how it will be fixed. This article helped me realize some of the difference between college and pro football that were not so easy to see before.

more...
No comment yet.