Sports Management 101
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Rasa
Scoop.it!

NFL To Debut New Campaign Promoting "NFL Rush Zone" In McDonald's Happy Meals - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NFL To Debut New Campaign Promoting "NFL Rush Zone" In McDonald's Happy Meals - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's NFL Rush Zone animated property, which started online, and now airs on Nicktoons.
Rasa's insight:

1. This online article discussed NFL's debute of its first McDonalds premium promotion and also featured a video of a commercial that would be airing on Nicktoons. The promotional comercial is targeted to kids and shows that with every happy meal at McDonals they will be getting an NFL figurine. The Happy Meal toys are expected to be sold by the millions over a four week period in order to boaden the NFL's appeal among kids. 

 

2. I found the commercial interesting. In the beginning it advertised how we need to eat healthy and stay active. McDonalds is extremely unhealthy, and yet it advertised its ability to provide kids with essential nutrients. I dont understand how this commercial isnt banned for false advertisement. 

 

3. I selected this article because I anted to see how the NFL planned on promoting themselves through the fast food business. I knew it was unsuccessful in the past and wanted to see what they were doing differently this time round. I believe that it is important for the NFL to expose themselves to younger kids, gaining their attention will definitely improve their business. 

 

4. This article showed me that it is possible to find a way to advertise in anything. The best way to be successful is to put the industry out there and to expose it to all types of consumers. it is important to try new things and take new approaches at selling the company to consumers.  

more...
No comment yet.
Rescooped by Rasa from Sports Activities
Scoop.it!

Running In Circles: I Can’t Pick The Right Running App

Running In Circles: I Can’t Pick The Right Running App | Sports Management 101 | Scoop.it
There’s a glut of run-tracking apps on the market, and none has broken out of the pack yet.

Via Leonidas Athanasopoulos
Rasa's insight:

1.

I learned that many companies will compete for consumers to use their apps. The author explains that to get the best results he had to open and use all the suggested running apps at the same time. 

 

2. 

I found it interesting that comapnys don't make their products (apps) the same. Many of them are cheap and don't provide the consumer with many features. They are just a way to get the product out in order to make money. 

 

3. 

i selected this article to show that technology plays a big role in all sports. In this case it involves leisure sport for the individual. I believe that technology has played a huge role in the growth of sport and without it sport would not be as big as it is today. 

 

4.

 This info will help me in the fact that it shows we must listen to the consumers and provide them with what they want. It isnt worth spending money on cheap products such as these apps. I have learned that the best way to make money is to put effort and money into a product. 

more...
No comment yet.
Scooped by Rasa
Scoop.it!

IOC ready to raise price of joining its TOP program - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

IOC ready to raise price of joining its TOP program - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year.
Rasa's insight:

1.

In this article I learned that the International Olympic Committee is planning on raising the price of joining The Olympic Partners program. The price would kick in for the 2022 and 2024 olympics and could double from what it is now. No exact information from the IOC has been released yet, but some fear that if they increase the price they may lose some sponsors. Most of the contracts the TOP members have expire in 2016 and 2020. With the establishment of the new price the International Olympic Committee may have to cap the TOP members at 6 rather than 12. No one knows exactly how much the price will be raised, but it is for certain a change will be made.


2.

I found the amount of money the two organizations were thinking about raising the price to be a sponsor to, absolutely mind blowing. The average sponsorship was 25 million dollars a year. The fact that they are considering to increase this amount, to me is crazy. I believe that if they double it like they said, many sponsors will lose their interest.


3.

I selected this article because my family and I have always been olympic fans, and the winter olympics are fast approaching. I also selected it because in my opinion the Olympics is the biggest sports industry in the world. It is an event that involves countries from all around the world. This is what makes the sports industry so unique. I cannot think of another way besides sports that can bring countries together peacefully.


4.

Financial problems are a constant burden in the world of sport. This article is proof. One of the biggest sports industries in the world is facing a big financial obstacle. Once I get into the sports world I am sure I will have to overcome these questions as well. This article has taught me that no matter where I may work money always poses a huge problem.


more...
No comment yet.
Scooped by Rasa
Scoop.it!

‘Turbo’ offers outlet for revved-up marketing - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

‘Turbo’ offers outlet for revved-up marketing - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
Cutting a marketing agreement with a movie studio can be the most painless deal in sports. Just ask Sunoco, Firestone or Verizon.
Rasa's insight:

1.

This article is about Dreamworks trying to gain the rights to feature the Indianapolis 500 and other race tracks within their movie ‘Turbo’. Randy Bernard, the CEO of Indycar at the time, thought this was a great opportunity to expose not only the race to consumers but their sponsors as well. This created controversy because Jeffrey Katzenberg (the CEO of DreamWorks) wanted to keep his movies authentic by not putting the sponsorships in the film. But after attending the Indy 500, Katzenberg realized that to keep the movie authentic he would need to put the sponsors on the cars and around the track, just like it was at the race. In exchange for being featured in the movie, sponsors like GM displayed support for the movie in their advertisements at the Indy tracks as well.


2.

I found it interesting how two completely different businesses could be connected in such a way. It goes to show that large companies can benefit from working together, and with everyone contributing something, it will attract consumers.


3.

I selected this article because it interested me how the movie world and the sports world could come together and do something great. I never thought that the two completely different businesses could benefit so much from each other.


4.

This article talked a lot about advertising. Sports Management careers are involved a lot with advertising and sponsors. This article shows that involvement in advertising can connect sports business to any company around the world. Managers need to know how to handle the advertising aspects as well as get what they want so they can bring the sports world profit.

more...
No comment yet.
Scooped by Rasa
Scoop.it!

Industry faces unique challenges in regulating use of drugs - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Industry faces unique challenges in regulating use of drugs - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
Horse racing goes hand and hoof with gambling. While it used to be the primary outlet for betting, the sport now competes with various forms of gambling for the entertainment dollar.
Rasa's insight:

1.

From this article I learned that horse doping in races was a very serious, unspoken problem. Horse racing has always been a questioned sport due to its prominent gambling troubles. With horse doping added on top of this, commissions knew something needed to be done. There were no laws against the use of steroids in racehorses, until the on track euthanization of one of the horses at the Kentucky Derby in 2008. After that, laws were formed banning the use of steroids in the sport. In 2010, 35 out of the 38 racing states had created laws about steroids, and the problem has decreased significantly. Although many of the horse commissions have changed the rules for horse doping, there is still yet to be seen a solid fix on the drug problem.


2.

I found it interesting that horse owners would go as far as doping the horses just to win. I never thought that steroid use in horses was even possible. I feel bad that we are doing this to these poor animals, and I am glad that the Racing Medication and Testing Consortium has taken a step towards ridding it from the sport completely. I also found it interesting that steroid use in this sport wasn’t taken as seriously as it is when used in other sports like football. To me no matter what it is used on, steroids are not only a way of cheating, but illegal.


3.

I selected this article because I have always been interested in horses and horse shows. It also intrigued me that steroids were being used on these big animals. It never occurred to me that steroids weren’t just being abused by humans, but we were giving them to the horses as well. I wonder if when they used to do greyhound races if they’d give steroids to the dogs to make them faster too.


4.

With managing a sports business I assume it wouldn’t be uncommon to come across problems like this. If I was on the board to create laws on banning the steroids, or if i was managing a horse track, I would have to be cautious of the new regulations, and ensure that all horse owners were obeying them.







more...
No comment yet.
Scooped by Rasa
Scoop.it!

What Americans can learn from Sports Day in Canada - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

What Americans can learn from Sports Day in Canada - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
One of the most spectacular and inspiring sports moments of 2010 was Sidney Crosby sliding the puck past American goalie Ryan Miller to win the Vancouver Winter Olympics ice hockey gold medal for the Canadians.
Rasa's insight:

1. This atricle discussed Sports Day in Canada. I did not know about such events that Canada holds on a yearly basis, that just involve sports. Canada's goverment and other corporate sponsors support a few days entirely dedicated to sport. The best thing about it is it involves the entire country. Whether its from participating in games or just spectating them, millions of people participate in getting active. The authors of this article discussed how Canada has got this day to be popular, and how it can benefit the United States. 

 

2. I found it interesting how ParticipACTION got the amount of people it did to be involved. It not only took strategic planning and a lot of promotion, but help from the government as well. I thought that a day or even week like this could be very beneficial for the United States and other countries. It is a great way to promote and show the community how fun sport can actually be. 

 

3. I selected this article because the title drew me in. I never knew there was such a day in Canada and I was surprised at how incredibly successful it was. I also wanted to read i because it shows how everyone is so dedicated and interested in sports and being active. They say that math is the universal language, well sports are definitely the universal hobby.

 

4. I can use the info from this article to help promote the idea of a sports day here in the United States. The article gave the reasons why the sports day in Canada was so successful, and I think we can use what they already know to our advantage. I believe that a sports day in the USA would be extremely beneficial. If I ever become an influential sports manager I will definitely propse this idea to the United States government, and attempt to get them involved just like the Canadian government is. 

more...
No comment yet.
Scooped by Rasa
Scoop.it!

College game allows NBA to size up All-Star Game floor seating - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

College game allows NBA to size up All-Star Game floor seating - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
Last Saturday’s North Carolina-Texas college basketball game at Cowboys Stadium was to provide a test run for the 2010 NBA All-Star Game. The All-Star Game, set for Feb.
Rasa's insight:

1.

In 2009 the all star basketball was set to be on february 14, 2010. It was going to be in the Houston Astrodome, the first game to be held in an NFL stadium since 1989. The NBA had to select an organization capable of setting up thousands of portable seats on the football field to surround the basketball court. They ended up hiring Seating Solutions for the job for their ability to adapt to stadium dimensions.The article then went on and described how other pro sports teams have been trying to move their arenas temporarily in order to update their own.


2.

I found it interesting that the NBA was planning on hosting a game like the all star game on an NFL field. It goes to show how much the National Basketball Association is expanding, because they cannot keep up with consumer demands. I also found it interesting that they hired just one organization to set the 7000 temporary chairs around the court.


3.

I selected this article because it was surprising to me how easy it seemed for the NBA to just host their game in the Astrodome. I am sure it took a lot of planning to set up something of this magnitude, and I wanted to learn more about it.


4.

The amount of planning that went behind this production is something that I may have to handle one day in the future. This article taught me that anything is possible in the sports industry and nothing is too big to handle. I am sure once I am in the field I will have to contact other agencies like the NBA in order to get tasks done successfully.

more...
No comment yet.
Scooped by Rasa
Scoop.it!

Rosa Gatti: Trailblazer - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Rosa Gatti: Trailblazer - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
R osa Gatti's eyes filled with tears on a Tuesday afternoon in January as she referenced the Newtown, Conn., tragedy from just a month earlier.
Rasa's insight:

1.

This article was entirely about Rosa Gatti. Gatti is retiring after 33 years working at ESPN. She has been one of the first females to work in the sports industry and has paved a way for other women to follow in her footsteps. She graduated from Villanova in the sports program there. She was one of the first women to ever go through the program, most of the others were enrolled in the nursing program. She started off as a secretary in Villanova’s athletic department and then became the sports information director when the previous position holder resigned. After working there she took a job at Brown university where she caught the attention of ESPN. eventually she got the job, stunning the male dominated career.


2.

I find it interesting that the start of Gatti’s career took place in 1970. It surprised me that the amount of segregation between men and women based on careers was so high. Even though I wasn’t alive, 1970 doesn’t seem that long ago. It really shows how far we have come as a society. I am glad that despite all the negative attention Gatti received she did not give up on pursuing a career in sports. It really proves that hard work goes a long way.


3.

I selected this article because it was about a women in the sports industry. I learned in my Sports Management class that it was, and still is difficult for women to get into such a male dominated career. It inspired me to read about her story and how much more difficult it was for her when she first started establishing herself in the sports world. I enjoyed reading it because Rosa Gatti was such a strong independent person, and I would like to think that I could one day be just like her.


4.

This article reminds women in the sports industry that there are still some prejudice against genders. It will help me because it is a reminder that it will get difficult sometimes to find a career in sports. I am sure it won’t be as much of a struggle as it was for Gatti, but I will surely face challenges.

more...
No comment yet.
Scooped by Rasa
Scoop.it!

Sports properties target childhood obesity - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Sports properties target childhood obesity - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management 101 | Scoop.it
Let’s Move. Play 60. NBA Fit. From the first lady to the best-known sports leagues and beyond, everyone wants to get children off the couch and, well, moving. Childhood obesity and sedentary habits have become epidemics in the United States.
Rasa's insight:

1.

This article talked about how childhood obesity has tripled in the past 30 years. It told how major sports groups were noticing this and athletes and other public figures were reaching out to help these children get fit and stay active. Leagues like the NFL and even Olympic teams have created motivational programs for children to stay active. Michael Gray, an exercise expert stated that over eating was a problem but not the biggest one. Gray said that lack of involvement by parents in pushing their children to be active played a huge role in the obesity problem. Sports affiliates that have noticed this growing issue have started taking steps towards making a healthier America. Companies have built more playing areas for the public, and organizations for all ages and walks of life have been created for the sole purpose of getting kid more active.


2.

I found it interesting how America would let children get like this. I believe the problem is not at fault of the kids but instead, their parents. Parents and other adults should be positive role models in the lives of those they mentor. It is great that organizations like the NFL stepped up and took child obesity into their own hands, but I feel  that parents should be able to motivate their kids themselves.


3.

I selected this article for a few reasons. When I started to skim the article to get the jist of the content, it occurred to me how successful my parents have been on keeping my brother and me active in our younger lives. They always pushed us to go outdoors and participate in team sports; a quality that I didn’t realize so many parents lacked in this day and age.


4.

Being a sports manager means that you would have to organize events like the ones the NFL put on for kids suffering from obesity. Being a manager does not mean that you will deal with just the activities within the sports organization, but with activities in the outside world as well.







more...
No comment yet.