The NFL this weekend is kicking off what is believed to be its first McDonald's Happy Meal premium promotion. The effort will be tied to the league's NFL Rush Zone animated property, which started online, and now airs on Nicktoons.
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1. This online article discussed NFL's debute of its first McDonalds premium promotion and also featured a video of a commercial that would be airing on Nicktoons. The promotional comercial is targeted to kids and shows that with every happy meal at McDonals they will be getting an NFL figurine. The Happy Meal toys are expected to be sold by the millions over a four week period in order to boaden the NFL's appeal among kids.
2. I found the commercial interesting. In the beginning it advertised how we need to eat healthy and stay active. McDonalds is extremely unhealthy, and yet it advertised its ability to provide kids with essential nutrients. I dont understand how this commercial isnt banned for false advertisement.
3. I selected this article because I anted to see how the NFL planned on promoting themselves through the fast food business. I knew it was unsuccessful in the past and wanted to see what they were doing differently this time round. I believe that it is important for the NFL to expose themselves to younger kids, gaining their attention will definitely improve their business.
4. This article showed me that it is possible to find a way to advertise in anything. The best way to be successful is to put the industry out there and to expose it to all types of consumers. it is important to try new things and take new approaches at selling the company to consumers.