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Video screens to give Jags ‘huge palette’ for stadium content - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Video screens to give Jags ‘huge palette’ for stadium content - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The Jacksonville Jaguars’ plan to install the NFL’s largest video screens at EverBank Field goes much deeper than taking over bragging rights, according to team President Mark Lamping .
Connor McLaughlin's insight:

1. I learned that the Jags plan on having the largest video screen in the NFL, passing the cowboys massive screen. They plan on having the NFL red zone of the screen as well. Both screen will have 16, 626 square feet which is five times greater than the staduim's current boards. 

2. What I found intersting is that it will be the largest screen in the NFL and the challenging part will be the content that they put on the screen, inculding there game and the NFL red zone. The Texans show the NFL redzone on their screen but not during the entire game, the Jag hope to be able to project the NFL red zone during the entire game. 

3. I selected this because putting this screen in EverBank Field is a great way to attach fans from the Jacksonville area as well as fanasty football enthusisats. I found it also intersting that the NFL promotes teams to inculde the NFL red zone during games, in order to show more football on sundays. 

4. This will help me in the sport industry because this screen is great way to attract fans to their staduim. Every sport organization should have a unquie aspect to appart of their teams, and for Jags this screen could be it. Providing an experience for fans that they will not forget is crucial in order to keep fans coming back for more. 

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ACC turns to social media, student bloggers to promote title game - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

ACC turns to social media, student bloggers to promote title game - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The Atlantic Coast Conference has put the spotlight on student bloggers and their routine use of social media to promote the 2009 Dr Pepper ACC Championship Game in Tampa, an event whose attendance has declined significantly over its first four...
Connor McLaughlin's insight:

1. I learned that the ACC Title games are not as popular as predicted, in 2008 50,000 people bought tickets but only 30,000 attended. So the ACC has turned to social media and students bloggers to try and get more attendance in the 2009 Dr. Pepper ACC Championship game. 

2. The way the comminser approached the situation of loss of popularity is educational, because he turned to another approach. The ACC realized that in order to get more attendance they would have to change the way they promote their championship game. The method of creating a new website and turning to social media is a smart deceision and eductional. 

3. I choose this article because I figured that the ACC title games would be more popular, but apparently not. I wanted to investage what methods the ACC is using in order to promote the Championship in Tampa Bay. Using social media also attrached me because our youth is using social media more than anything now a days, I found this to be intersting because the ACC is branching out.

4. This article is an example to use in the sport industry because when adveristing using social media and creating a new website that is intersting is a great way to adveristes your product. When I enter the sport industry, this method the ACC used is another example of what proactive solutions are. 

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How the Little League World Series creates a great experience - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

How the Little League World Series creates a great experience - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
E very August, 300,000 people come to Williamsport, Pa., to take in the Little League World Series, where admission and parking are free, concessions reasonable, and players and coaches unknown.
Connor McLaughlin's insight:

1. I learned that the LLWS is free admission and parking with low cost concessions. Also the week-long celebration attracts fans far and wide not inculding family memebers who have children participating in the events. 

2.What I found intersting is that all the ushers are volunteers, and they do it for a free t-shirt, hot dog, and a coke. Providing the kids with an experience they will remember for the rest of their lives.

3. I selected this article because I am not the biggest baseball fan nor do I watch the LLWS. I wanted to see why its such a great experience other than being on TV, the LLWS provides enjoyment for the fans and the players.

4. There is alot to learn from the LLWS, even though the atheltic competition is not as exicting compared to professional and collegiate atheltics. The LLWS provides an experiences that keeps fans coming back annunal. I believe if more professional and collegiate provided an experience that you can not get from watching at home, there will be a larger revenue income. 

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Growth of youth sports ignites a niche in the travel business - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Growth of youth sports ignites a niche in the travel business - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The youth sports travel industry is worth an estimated $7 billion and is growing by 3 to 5 percent annually, according to the National Association of Sports Commissions, with parents investing thousands of dollars each year for their children to...
Connor McLaughlin's insight:

1. I learned that youth sport travel is estimated to be 7 billion dollars and is growing by 3 to 5 percent per year. With alot of tourament that families are involved in have had trouble finding a place to stay in order for their child to attend the tourament. Now there are several agencies that handle all of those arrangements so the tourmament directors and organizers do not have to deal with the stress and focus on the sport at hand. 

2. What I found eductional is these agencies that help out the youth community are now turning to bigger events like the College World Series and the Indy 500, to not only provide a hotel but rather an experience that could considered a vaction for families. 

3. I choose this article because I never knew that youth travel was such a big industry with a large revenue. I figured that families with children that were apart of travel teams would figure out there own arrangements. Rather there are agencies that do it for you. 

4. This will help me in the sport industry because when looking for a place for a whole team to stay you can use these agencies like Triple Crown Sports or Team Travel in order to figure out plans. This a more effiecent method to attract more families to be involved in youth touraments as well. These agencies allow the process of getting a hotel to be easier so this could in turn allow a larger revenue and more fans to attend big events. 

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A&M’s merch boom: More than Manziel - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

A&M’s merch boom: More than Manziel - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
Texas A&M sold a school-record $70 million worth of licensed merchandise during the most recent fiscal year, and not all of it was in the form of Johnny Manziel’s No. 2 football jersey.
Connor McLaughlin's insight:

1. Texas A&M's gross royalties grew to an all time high this past year from 3.23 million to 3.939 million. It doesnt stop there, licensing revenue jumped from 2.6 million to nearly 4 million dollars in the past two years alone. Not all this sucess is because of Johnny football, the move to switch to the SEC has been a great strategy for the aggies.

2. What I found intersting was that the form of all this captial is not because of Manziel, but rather the licensing strategies of CLC (Collegiate Licensing Co.)

3. I selected this article because Manziel probably one of the greatest atheltes to play college football, is not the reason for this larger increase in revenue. Licensing has increased to nearly 100 percent in the past 5 year. Before anyone knew about Johnny football. 

4. This increasing in revenue has a larger impact on the Sport Industry because this profit increases has lead the Aggies to jump from 19th in CLC's ranking of top- selling schools to 12th, after one year. With an increase like this after one year, the sky is the limit for the years to come. The aggies contuine to increase their school revenue and licensing revenue, with partnerships with addias, this will impact the sport industry for a long time. 

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Tim Hortons finds right fit in hometown CFL naming-rights deal - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Tim Hortons finds right fit in hometown CFL naming-rights deal - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
T he Tim Hortons naming-rights deal for the Hamilton Tiger-Cats’ new stadium was a natural fit between two brands with strong local ties.
Connor McLaughlin's insight:

1. I learned that Tim Horton has signed a deal with the Hamilton Tiger- Cat's(CFL) to start building a 146 million dollar staduim that will be shared between the Tiger-Cat's, 2015 Pan American Games (Soccer Venue), and several youth sporting events.

2.I found interseting that Tim Horton's frist coffee shop was opened two block from the Tiger-Cat's old staduim. 

3. I selected this article because Tim Horton's strongest presence is in the NHL, and I was curious because I never knew the late Tim Horton was a former NFL player. I wanted to find out why the CEO of Tim Horton's choose a CFL football team to be their first staduim to be built in their name. 

4. This Information helps the Sport Industry, because know there is an even bigger sponsorship in sports for Tim Horton and it keeps expanding from the NFL and Big Ten Schools. 

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