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Fox heading overseas to build Arsenal’s global brand - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Fox heading overseas to build Arsenal’s global brand - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Veteran sports marketer Tom Fox is taking his considerable game overseas. Multiple industry sources said last week the former NBA, Nike and Gatorade executive has accepted a job offer from Premier League power Arsenal where he will be the No.
Collin Rush's insight:

1) i learned that Englands soccer teams were looking to get United States ties to boost their financial assets. for example the owners of the montrael canadians NHL team and the Cleaveland Browns owner teamed up to buy a a team ove seas.

2) this helps me because it shows how the more people you know and the more assets you have will make or break your team. the way fox went overseas to market some teams is a way that he networked and got other people jobs also.

3) i picked this artical becaue the money aspect of the spors marketing world really intrigues me. i like to learn how money works in the world of sports and this artical explains that for me.

4) this will help me in the sports indusrty becuae it made me ralize how many buisness opportunities lie over seas that i was un aware of. this artical broadened my horizion by introducing me to other sports industry opportunities.

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Dodgers, Bucs back for more all-you-can-eat - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Dodgers, Bucs back for more all-you-can-eat - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
The Los Angeles Dodgers and Pittsburgh Pirates, building on the success of all-you-can-eat deals tied to nonpremium seats, are set to expand their programs after the all-star break.
Collin Rush's insight:

1) I learned that sports teams began introducing all you can eat stations throught the ball parks and arenas in order to draw more interest to the cheaper seats. Most people dont buy the cheaps seats because you cant see that well, they would prefer to watch the game at home. So these teams added the all you can eat to their tockets whicg increased the sales tremendousily.

2) I found that these marketing strategies really did work. As i was reading the artical i was a bit sceptical about the idea and how they would make money. but then they mentioned they raised the price by over 100%. for example they said that they changed the ticket prices from 20 to 50 so their giving each person 304 for consessions. so each person would have to eat more than 30$ worth of food for them to be losing money.

3) I chose this artical becase ive always thought about how all you can eat stations can make money and this was a perfect explination. raising the prices but that much is also risky though. i personally wouldnt pay 50 for a nosebleed seat but some more greedy and hungry customers might.

4) This information will help me becasue its a valuable tool i can use in my future. targeting peoples stomaches rather than their eyes. in the costomers eye they see free food and baseball but the team sees more moey period.

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For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors.
Collin Rush's insight:

1) I learned that NBA teams are introducing a fan loyalty membership program to increase sales for season tickets! The Bucks and Cavaliers are proposing an idea to put the names of their season ticket holders on the sidelines or on the court itsef. The league hasnt made a decision on the proposal yet.

 

2) I found that this whole idea of putting names on the court will definetly increase season ticket sales! Every die hard fan wants to be as close to the actual game as possible so this will definetly drive sales up.

 

3) I first selected this artical because when i read the title i though all season ticket holders would get a chance to sit courtside or something like that and that interested me. after reading the artical i believe the idea of putting the names on the floor is a much better idea and will increase sales much more.

 

4) Yes i believe this will help me because it makes me think of some good ideas on how to increase sales and how to market tickets better. the more rewards a fan can get the more money they will pay.

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Basketball still tops in youth participation - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Basketball still tops in youth participation - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Basketball is still the most popular team sport among children and lacrosse the fastest growing, according to the latest study conducted by the Sporting Goods Manufacturers Association.
Collin Rush's insight:

1) i learned that basketball was by far the biggest youth sport back in 2009. Basketball had about 26 million participants 6 years old and older. The next closest sport was baseball at 15 million and then soccer at 14. this helps the sports industry realize that the majority of their youth consumers are playing basketball so they can make and sell products accordingly.

2) this information is educational because it shows what the kids are doing. and whatever the kids are doing now is what they will be doing in the future. so we as Sports Management majors have an idea on whats ahead of us.

3) i picked this artical because once i graduate i may be interested in using my sports management degree to make a difference in the youth sports world. and honestly the title got me hooked to this artical. I was surprised to see that basketball had such a large lead in the participants category. I would have guessed it to be soccer because when i was a kid the majority of my friends and i started our athletic careers on the soccer field.

4) LIke i stateed earlier it gives me a heads up on which sports will have the most participants in the future and how can i sell to that sort specifficaly. if i know that basketball will have the most participants i will make most of my produsts to favor that stat.

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Texas A&M, CBS Discuss School's Concerns Over "Johnny Cam" Following QB Manziel - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Texas A&M, CBS Discuss School's Concerns Over "Johnny Cam" Following QB Manziel - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Texas A&M Univ. and SEC officials have reached out to CBS with concerns about 'Johnny Cam,' the camera that will be solely focused on A&M QB Johnny Manziel during Saturday's game against Alabama, according to Allen Reed of the Bryan-College Station...
Collin Rush's insight:

1) I learned that during the Texas A&M vs. Alabama football game this saturday CBS is devoting a camera just for Texas A&M's quarterback Johnny Manziel! Johnny Manziel has been in the news lately for taking money for autographs, getting drunk underage, taunting players, and other irresponsible things. CBS believes that the "johnny cam" will increase TV ratings.

 

2) I found that most people including the coach for A&M are against th idea of having the camera just for Manziel. He believes its a team game and CBS shouldn't be singling out one player. I do understand the CBS side of the story because they just want to increase TV ratings.

 

3) I chose this artical because I have been keeping up witht he Johnny Manziel saga and i wanted to see what he did this time. after reading the artical i realize now everyine is encouraging his behavior and Johnny getting "his own" camera won't make him any less cocky

 

4) This will help me realize that as long as you make money on the buisness side of sports thats all that matters. CBS's goal was to increase ratings and make mose. By creating the Johnny cam their goals wil be met.

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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Collin Rush's insight:

1) I Learned many things in this artical. One is that Pepsi basically owns all of the NFL's sponsorship contracts. I also learned that Pepsi asked Bruno Mars to perform 2 months earlier than normal because Pepsi wanted an increase in web trafic.

 

2) I found that breaking the news that Bruno Mars was performing early this year was very interesting! I don't understand why companies haven't done that in the past. Last years SuperBowl generated 5 billion brand impression for Pepsi, this year should be even more!

 

3) I selected this artical because ive become very interested in the marketing side of sports ever sinse we started class. Sports marketing is a huge buisness and im eager to learn more about it.

 

4) Yes i do believe this information will help me beacause it increases my intrest into the money and buisness side of sports!

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