This articles talks of the possible endorsement problems for former Notre Dame Line backer Manti Te'o. it goes through the fact that if he proves to be involved in the hoax of the dead girlfriend(which gained him an incredible amount of publicity), how many teams and endorsers would look the other way with their money, and leave Manti losing millions.
After reading the article, I learned many things. For one, having 20/20 hindsight, I know that he was not in on the hoax and proved to just be very gullable humanbeing for falling for it. I also learned that when it comes to endorsing a high profile athletes, or any athletes for that matter, companies will look strongly into personal live's of potential endorsee's, and if it seems they are too risky to sign, they will look the other way. Just as many did with Mant'i in this whole scandal. I slected this article because I haven't done an article yet on endorsements, and since we just learned about them in class, i figured I'd search for it on scopit, and this was the most intersting article I found. I found the fact that even through this, his first endorser, a small company stuck with him, possible for the publicity of their client, despite the fact that it is negative publicity. This article can help me in the industry, because it taught me that alot of sports endorsing has to do with the character of the athletes, so psychology of athletes could be a hirable avenue for me because people will want to know who the people they are paying really are, and I'm currently taking a Psychology class, so i could continue on that path.
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