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For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors.
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In this articlee I learned that the NBA teams from Cleveland and Miwaukee are awaiting league approval for their idea to put the names of the season ticket holders on the court. I found this interesting because 1 its never been done before on the court, although some teams do similar things with bricks outside the arena, and 2 because it would be weird as a veiwer to see the names from your tv or even your seat at the games, it miht be considered alittle distracting for a fan, or the oppisite they may not even notice it at all. I chose this article simply becuase i saw the title and it interested me and i wanted to read more about it. And the information from this article will help me in the sports industry because it shows me what the creativity some people have in marketing and to be success full in the aspect of sport you have to think outside the box and come up with new never seen before ideas.

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CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

CBS Radio-Nets deal far more than rights - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
In January, just a couple of months before the Brooklyn Nets’ radio rights deal with WFAN was expiring after nine years, CBS Radio President and CEO Dan Mason visited Brett Yormark, CEO of the Nets and Barclays Center, to start renewal talks.
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In this article i learned that CBS Radio is parterning with the Nets to create better marketing oppertunities or the Nets and the Barkley center. CBS Radio benifits because of all the different events from the Barkley Center that they will air on their radio. I found it interesting that this is the first deal that CBS Radio has made of this kind. I chose this article because im very interested in the Brakley center because it is new and all the oppertunities that it presents and i like basketball and the Nets are the nba team part of this deal. This information will help me in sports management because it shows the power of partnerships in the industry.

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Women's College Sports Apparel Sales See Triple-Digit Growth

Women's College Sports Apparel Sales See Triple-Digit Growth | sports management | Scoop.it
To say that the business of college sports is huge, would be an understatement.  From television contracts to ticket sales, the amount of money that funnels through the economy as a result of college sports is astronomical.  One of the greatest segments...
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In this article I learned the importance of target marketing! Production and sales womens college clothing sky rocketed simply by focusing on womens apperal and how women like their clothes to fit rather than just making smaller mens clothing for them. Ifound it very interesting that 89 million females identified themselves as college sports fans. I chose this article because I am interested in the marketing side of sports managent and this article has marketing concepts and ideas in it. I think the info I learned from this article will help me in the sports industry because it reminds me the importance of making sure you are including the right people in your target market and that its worth it to do some extra work to satisfy a big group of people, especailly ones that are interested in the market your are selling stuff in.

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USOC expands 100-day countdown for Sochi - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

USOC expands 100-day countdown for Sochi - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
The U.S. Olympic Committee has doubled the number of sponsors that will participate in its third pre-Olympic, 100-day-out celebration. Twelve sponsors will activate during the event, which will take place Oct.
chris lipscomb's insight:

in this article i learn that the U.S Olympic committe had a big turn around with the number of sponsers for this years 100-day-out celebration, and that the 12 sponsers is double the amount that they had in previous years. I also learn that each of the 12 sponsers will have their own activating space in time square for the event. On statistic that i found interesting is the number of people prejected to pass through this event, 170,000. I selected this article because the Olympics is a huge industry in it self, and the oppertunities it presents are endless, so any chance i get to read about something going on in the olympics its good. I think the information gained in this article will help me in the industry because it provides me with the knowledge of how important sponsers can be, especially to such a big organization such as the USOC.

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The Sports Collectibles Market Doesn't Lie: Peyton Is King Of The Mannings

The Sports Collectibles Market Doesn't Lie: Peyton Is King Of The Mannings | sports management | Scoop.it
Eli has one more ring. But Peyton swag goes for much more.
chris lipscomb's insight:

In this article I learned that alothough Eli may have one more ring Peyton is the man in the Manning family for more than just his quarter back play the past 15 years. Just from amazon Peyton is bringing in much more money than his younfer brother Eli and his father Archie. Something that I found interesting in this article was how much more money Peyton "swag" is worth than Eli "swag". For example Peyton has 666 items worth $100 or more on amazon compared to Eli's 393. I selected this article because i enjoy reading or hearing anything about the Manning brother comparisons. I think this article may help in the sports managment industry because it has to do with consumers and some what with target marketing. Both are things we are learning about right now actually.

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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | sports management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
chris lipscomb's insight:

I learn that Pepsi and the NFL have already started preparing the halftime performance for the Super Bowl, the earliest they have started ever. This is giving Pepsi more time to leverage the NFL and also giving them more time to target consumers with advertisements and over powering Coke. Info that I found interesting was that New York is the home of Pepsi and this year the Super Bowl is being held at MetLife Stadium in New York. So this is perfect timing for Pepsi to make a big move with Super Bowl marketing. I selected the article because the preview said something about the Super Bowl halftime show and Pepsi and I like football especially the super bowl and I also like Pepsi. Plus I thought it would be cool to see what Pepsi was thinking for halftime this year. I think this article will help me in the sports management industry because it shows the importance of marketing and how you should always have a plan. Pepsi knows it’s a big year for them with the Super Bowl and they are starting their planning early because of that.

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