Sports Management
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Youth sports still in good shape, as girls volleyball qualifiers show - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Youth sports still in good shape, as girls volleyball qualifiers show - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The message NFL executives want to send at the start of the season? It’s no longer business as usual. The tight economy has forced more creative thinking and new approaches to selling tickets, premium seating and sponsorships.
Chloe Benoit's insight:

1) With reading this article I learned that when more then 10,000 teenage girls descended to Denver for two weeks for the USA Volleyball’s tenth annual junior qualifiers, the event was significant for more than just $13 million economic impact that the city credited to it. It was a sign of how the market for youth sports is holding up in a shaky economy. 

2) It was interesting to read the when times get tough, parents are more likely to cut back on their expenses and keep spending on their kids. Colorado Crossroad event hosted 10,570 girls ages 12-18 on 1,056 teams, saw attendance increase from last year; when 9,500 girls attended on 950 teams. 

3) Being involved in youth sports my entire life, when I crossed this article I felt the need to touch up on the increase or possible decrease in participation through youth sports. Though I never played volleyball, the reflection on volleyball or any other sports tends to remain consistent through the sports industry. Knowing this I was also able to compare the statistic of participation to sports I have played such as soccer and basketball.  

4) Having this information will help me in the sports industry because youth sports are where the magic all begins. Youth sports are the stepping blocks to elite, college, and pro sports. Starting at such a young age you are able to feel things out and figure out what sports you do and don’t like. Knowing the youth sports are continually doing well is great for the sports industry because it is allowing for job, for myself and many others, to be available. Keeping kids active and participating is the main goal through the sports industry.    

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New season, new game plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

New season, new game plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The message NFL executives want to send at the start of the season? It’s no longer business as usual. The tight economy has forced more creative thinking and new approaches to selling tickets, premium seating and sponsorships.
Chloe Benoit's insight:

1) After reading this article I learned that the business in the sporting industry has dramatically changed. The tight economy has forced more creative thinking and new approaches to selling tickets, premium seating and sponsorships. It has also forced teams and the league to take a hard look at the fan experience and what it will take to keep people coming back.  

2) I found it interesting to find out that it is all about the stadium this year. With this newly renovated football stadium its interesting hearing one talk about building a new company and staffing up, and seeing that many other teams are doing the same thing. The football side changed a year and a half ago. The business side changed about a year ago, so these corporations are doing the same sort of things. They have evaluated every single point of the contact, fan service, the experiences, at the stadium and tired to weld that with the new stadium to make the experience better.  

3) I selected this article because I am interested in the marketing aspect of the professional sports industry. Being aware that ticket sale are the up most important for any sports team is critical. I wanted to learn how these businesses are handling ticket sales in this tight economy. And also what the business number one focus is during the hardship. 

4) Knowing this information will help me in the sport management industry because I will need to know how to reason out constant problems to increase the profit. Questions like “ Its an interesting picture of the economy because our highest-end suite sales are sold out, our lowest-end suite prices are sold out. What are we left to do with the middle?”  Being able to adapt to situations and thinking out side of the box, for creative approaches to these problems is something I will need to do while being apart of this industry.

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How consumer behavior changes in a post-recession word

Chloe Benoit's insight:

1) Their research shows that since the onset of the recession, return on investment for the average sponsor is only half of its normal level. This is because many consumers no longer have the luxury of buying products made by the sponsor of their favorite team. 

2) I found it interesting that the reason for the drop in sponsorship is because it is an emotional influencer, you want to reward a sponsor for sponsoring your favorite sport, team or player. By doing this you feel like a more loyal fan if you use a sponsor’s product. While these emotional influences have never been enough to overcome huge differences in price, they are often enough toovercome small price differences. I found this to be interesting because in these hard times people are forced to make scarifies in how they spend their money, meaning they need to find ways to save every cent that they can.  

3) I selected this article because being an aspiring sports manager it is necessary to know what your consumers are thinking and are willing to spend their money on. 

4) In this article it brought up an economical issue that people across the nation have been dealing with for many years, while being in this recession. More than likely the impact of sponsorships will return to normal once the economy recovers, but in the time being sports teams need to find a way overcome this obstacle. The information that this article has provided will help me in the sports management industry because they understand their setback and have been able to pin point why the problem is happening. They are thinking of what if’s and reasoning ways around the situation. For example they were able to reason that women tend to be significantly more price conscious then men and have seen their ROI drop to a third of its normal level. I believe figuring out the problem and working around it to the best of your ability is the main skill I took from this article.  

Summary: This article is a reflection on how the recession has affected the way consumers are influenced by sponsorships. Since the onset of the recession, return on investments for the average sponsor is only half of its normal level. This is happening because many consumers no longer have the luxury of buying products made by the sponsor of their favorite team.  

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Sports camps move beyond teaching the fundamentals - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Sports camps move beyond teaching the fundamentals - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
The message NFL executives want to send at the start of the season? It’s no longer business as usual. The tight economy has forced more creative thinking and new approaches to selling tickets, premium seating and sponsorships.
Chloe Benoit's insight:

1) Through reading this article I learned having many styles of summer camps are beneficial. The experience they are trying to give is the same experience big leaguers have when they walk into a big league park for the first time. There are many traditional camps, offered by local colleges or high school coaches, as well as the many camps held by instructional centers. The purpose of these camps, however, has expanded beyond the mere offering of fundamentals. These camps serve as a brand extension, a way to establish relationships with families that they hope will turn into private lessons. 

2) I found it interesting to read that so many families are willing to pay the price of these private lessons and camps. With the evolution of the industry comes additional cost for young people to play sports such as baseball at high levels. Now a days it is not uncommon for investments of $2000 or more to be required for a season on an instructional center’s branded team with paid coaches.   

3) Though I am not interested in becoming a coach or even running a summer camp, I chose this article because as a sports manager it is important to know every profitable field in sports industry. Having knowledge of a wide range of opportunities through sports can only be beneficial to you when you are searching for a job.   

4) Knowing this information will help me in the sports management industry because purpose of these camps are to draw kids in and then have them want to sign up for private lessons in the fall or spring. This is a very well thought out marketing plan to increase their profit for the business. Also knowing that many young athletes and their parents are willing to pay the skying rocketing required seasonal fees to be apart of a branded team shows the desperation, or dedication of these player.  

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NBA, NHL releasing their apps as ipad debuts

Chloe Benoit's insight:

1) From this article I learned that keeping up with the currently technology is very important if you want to keep your consumers intrigued and to even draw in new consumers. Creating new easier ways to keep your fans up to date on stats is a smart way to have your fan always being connected.   

2) While reading I was grasped by the idea of their new product being original free. By having it initially being free the company also knew that it would be able to draw in attention. I found this to be a fantastic idea, because when an app is free you get it, to test it out and see how you like it. Once you become addicted to it and it is no longer free, you then feel that it is necessary to buy it.   

3) I chose this article because I immediately saw they two words, app and Ipad. Seeing these two words caught my attention because I am always curious about the latest apps that are being made to make staying in touch with sports events easier.   

4) Keeping up with current technology should be a priority for all sports managers. This is immensely important for any business because it allows businesses to expand quickly and efficiently.  The future of content consumption is going to be based heavily on mobile devices, particularly smart devices. Again knowing who your target market is, is critical. The NHL, NBA knows that their fans are young, affluent, and are extremely tech-savvy so designing new apps or devices that they can use will be beneficial for the company.   

Summary: The NBA and NHL have released a new app called NBA Game Time, Courtside. With this app you will be offered real-time game tracker, a bracket-style presentation, in game and post game highlights, news, scores, statistics, and social-media integration. Having new apps is vital to them because their fans are young and tech-savvy. Technology is constantly reinventing itself, particularly smart devices, so this is a space where they believe they should be.   

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They have it covered - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

They have it covered - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sports Management | Scoop.it
As the New Jersey PATH train exited a tunnel last week, Tom Fina of Long Island bowed repeatedly as in prayer when Red Bull Arena came into view.
Chloe Benoit's insight:

1) From this article I learned that minor or even drastic changes in a business can have a huge affect. Red Bulls new stadium now has bulls corner pub, new press seating, DJ, interactive activities and an improved ambiance's. Even though the surrounding of the stadium still remains undeveloped, fans believe whats outside is irrelevant. You will not always be able to accomplish everything, you need to know your priorities, and what will in the end make the consumer happiest. All that matters is that after 15 years of waiting the fans now have a stadium they can call their home.  

2) Along with the other numerous changes Red Bull has made after buying out AEG, one that caught my eye was the fact that they relocated where the press was seated in the stadium. Relocating the press from the upper level to the first five rows of the stadium at midfield is a signature departure from other sports venues, who have relocated the press farther away from the action. The reasoning for Red Bull’s belief in treating the media well is important to them to generate positive press for the brand name. I found this to be an intelligent way of thinking, the press are the people that you depend on for a good reputation, so why not treat them right. 

3) The essential reason I selected this article was because it was on the topic of soccer. Soccer is a main interest for me since I have been playing it for fifteen years now and have grown a passion for the game. This article also caught my eye because a few years ago I went to a game at the same stadium and I was interested to know about the new changed that have been made.  

4) A piece of information in this article that will help me in the sports management industry is the idea of target marketing. They mentioned dramatic changes of their venue through their seating. With Red Bull know taking over, they noticed that a majority of their premium and suite seating were not selling constantly. Therefore they cut back on the premium section, dropping the number of suites to 30 and the number of club seats to 1,000. With this move it now allows an increase in standard seating by 40 percent. They were able to figure out that a majority of their sales were going to middle class people, who can not afford constantly buying premium and suite seating. Knowings your target market is extremely important, now Red Bull will be able to sell more of their standard seating and hopefully make more profit.

Summary: The Red Bulls have bought out the AEG stadium and have completely transformed it. “It is absolutely spectacular” said MLS Commissioner Don Garber. Red Bull has done a phenomenal job of including state of the art equipment, perfect sizing, bars, DJ’s, new press seating and interactive actives for all.  This article explains all the necessary upgrades that they have done and why they chose to do each of them.  

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