The message NFL executives want to send at the start of the season? It’s no longer business as usual. The tight economy has forced more creative thinking and new approaches to selling tickets, premium seating and sponsorships.
|Scooped by Chloe Benoit|
1) With reading this article I learned that when more then 10,000 teenage girls descended to Denver for two weeks for the USA Volleyball’s tenth annual junior qualifiers, the event was significant for more than just $13 million economic impact that the city credited to it. It was a sign of how the market for youth sports is holding up in a shaky economy.
2) It was interesting to read the when times get tough, parents are more likely to cut back on their expenses and keep spending on their kids. Colorado Crossroad event hosted 10,570 girls ages 12-18 on 1,056 teams, saw attendance increase from last year; when 9,500 girls attended on 950 teams.
3) Being involved in youth sports my entire life, when I crossed this article I felt the need to touch up on the increase or possible decrease in participation through youth sports. Though I never played volleyball, the reflection on volleyball or any other sports tends to remain consistent through the sports industry. Knowing this I was also able to compare the statistic of participation to sports I have played such as soccer and basketball.
4) Having this information will help me in the sports industry because youth sports are where the magic all begins. Youth sports are the stepping blocks to elite, college, and pro sports. Starting at such a young age you are able to feel things out and figure out what sports you do and don’t like. Knowing the youth sports are continually doing well is great for the sports industry because it is allowing for job, for myself and many others, to be available. Keeping kids active and participating is the main goal through the sports industry.