This article has taught me that 33% of the players drafted in the 2013 NBA draft have contracts under either Wasserman Media Group or Excel Sports Management. I found it interesting that while Wasserman Media Group is still the number one sports management agency, Excel Sports Managament will negotiate the contracts of 4 of the top 11 draft picks. I selected this article to explore the differance between legal representation in sports management and front office work. This information will help me because I have learned to understand the control of the market and press in an appropriate way.
Behind the walls of an inconspicuous building in Santa Monica lies the secret to how Red Bull secured its place as a leader in the world of action sports. Launched in Austria in 2007 and brought to the United States in 2011, Red Bull Media House ...
This article has taught me that Red Bull's creation of Red Bull Media House boosted their product by capitalizing on the company's peak position in the Action Sports world. Footage taken over the company's first 21 years was produced and used. I selected this article because of my interest in the action sports industry and the branding involved in creating an image as impactful as Red Bull. This has helped me understand the neccessity of understanding the market you are in and capitalizing on the product of your eployees.
In this article I learned that Real Madrid has used it's success and sponsorships to propel it to the most valuable team in the world, valued at $3.3 billion. I found it interesting that while the New York Yankees are the most valuable sports team in the United States, they are ranked fourth in the world. I selected this article because of the comparison of international and American sports markets. This knowledge will help me in the sports management industry as I now know the impact of using sponsorships and an international market.
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