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Rescooped by Aidan Shockley from itsyourbiz
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NBA Draft Winners : Wasserman Media Group And Excel Sports Management - Forbes

NBA Draft Winners : Wasserman Media Group And Excel Sports Management - Forbes | Sports Management | Scoop.it
NBA Draft Winners : Wasserman Media Group And Excel Sports Management
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Via Skip Boykin
Aidan Shockley's insight:

This article has taught me that 33% of the players drafted in the 2013 NBA draft have contracts under either Wasserman Media Group or Excel Sports Management. I found it interesting that while Wasserman Media Group is still the number one sports management agency, Excel Sports Managament will negotiate the contracts of 4 of the top 11 draft picks. I selected this article to explore the differance between legal representation in sports management and front office work. This information will help me because I have learned to understand the control of the market and press in an appropriate way. 

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Dylan Wasserman's curator insight, September 12, 2013 10:02 PM

This article is about how the Wasserman Media Group has become the largest and most successful sports management group that was in the recent NBA draft. I learned that the players that are represented by the Wasserman Media Group have helped the group boost there name and revenue because of the high numbered picks that were chosen. I found that this group had an NBA high 4 negotiated contracts in the first 11 picks. I selected this article because I found that this group has grown from nothing into the largest in one year.  This will help me in sports management by allowing me to see how a Media group works.

Kerri Lyons's comment, September 18, 2013 6:40 PM
I guess one thing that always confuses me is how much effort goes into obtaining these players as clients but most are broke after 4-10years of signing on with these companies
Devin Dessormeau's curator insight, September 26, 2013 11:41 AM

This was very interesting to see the amount of money and the amount of attention that goes on at just the NBA Draft. Athletes with agents are already all over the headlines, with their agency not far behind them. It’s crazy to think how kids who are just a couple years older than I am are making millions of dollars with agencies supporting them and handling there every day problems. That is part of the reason why sports management is exactly what I want to do, I could possible be working with people who are my age or younger than me, which I would love to be able to do. Also, obviously the money is a huge thing too, the sports industry has so much money revolving around it, and this article showed that. Some sports agencies are making profits that are just absolutely huge. The third largest agency in the basketball world is making 684 million dollars by representing Dwayne Wade, Chris Bosh, Carmelo Anthony and more. This 684 million is after losing LeBron James; you can just imagine how much more it would have been with him still there.

 

            I chose this article because it really can help me understand that every sport creates huge amounts of revenue, no matter what sport I choose, the big money will always be there. I was having a hard time deciding what sport I wanted to do, but no I know that it doesn’t matter which sport I choose, it matters what exactly I want to be doing, whether it is becoming an agent like this article, or being involved in marketing or statistics or whatever it is that I may choose. But that is the more important question now, after reading this article. 

Rescooped by Aidan Shockley from Current Updates
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The Secret Behind Red Bull's Rise As An Action Sports Leader - Forbes

The Secret Behind Red Bull's Rise As An Action Sports Leader - Forbes | Sports Management | Scoop.it
Behind the walls of an inconspicuous building in Santa Monica lies the secret to how Red Bull secured its place as a leader in the world of action sports.  Launched in Austria in 2007 and brought to the United States in 2011, Red Bull Media House ...

Via Rami Kantari, Dona Chakraborty
Aidan Shockley's insight:
This article has taught me that Red Bull's creation of Red Bull Media House boosted their product by capitalizing on the company's peak position in the Action Sports world. Footage taken over the company's first 21 years was produced and used. I selected this article because of my interest in the action sports industry and the branding involved in creating an image as impactful as Red Bull. This has helped me understand the neccessity of understanding the market you are in and capitalizing on the product of your eployees. 
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Rhett Moroses's curator insight, September 11, 2013 2:50 PM

Most people know Red Bull as the energy drink. But nowadays, there advertisment with commercials and billboards have taken a turn towards to sell their product. This turn has caused Red Bull to be the action sports leader of the world. Surprisingly, this was their goal from the very start. During the company's 21 years of existence, they have video recorded and documented all the action sport athletes and there adventures. After all the energy drinks we have drank, its incredible to see how a company that has mainly sold drinks transformed into marketing action sport athletes. This gives us information of how to look into more innovative ways to market and sell products.

Daniel Toth's curator insight, September 12, 2013 8:53 PM

1. I learned that holding full rights to footage is less expensive than buying the rights from other companies. Also, I learned that following athletes from the start and promoting a brand throughout the years pays off in the end.

2.The information that I found to be interesting in this article is that since Red Bull has full rights on all of its footage, they are able to sell it to magazines and other publishing companies, not only making money from selling the videos, but they also gain more public notice by being placed in other publishing companies, such as magazines and other videos.

3. I selcted this article because I have been an action sport fan all my life. I have skateboarded and snowboarded my entire life and still do, I watch the xgames every year, and realize that redbull is a huge company in the action sports industry and was curious as to how they achieved the reputation they have.

4. This will help me in the sports management industry by giving me the information that ownership is a key thing in sports. Whether is be an idea or video, having full ownership is the most important thing.

Dan Zabbo's curator insight, October 14, 2014 9:02 PM

After reading this article on the recent success of Red Bull, I have learned the vast importance of finding a correct target market and utilizing that target market to create business opportunities. Red Bull gained its popularity from targeting action sports athletes and assisting them in the sports growth, which in essence allowed Red Bull to monopolize the action-sport industry. In doing so, Red Bull was able to promote themselves through action sports, and create their own media coverage and events giving them endless possibilities to endorse themselves as well as action-sports themselves. This taught me that the popularity of a sport greatly influences the success of business sponsors that are intertwined. Red Bull's extreme growth since it released its product in 1987 is due to the growing success in the action-sports industry. I chose this article because I am interested in the up-and-coming sports in the industry and the popularity of action-sports has sky rocketed in recent years.  In addition I am interested in how large corporations come to be successful, and what it takes to get there. Red Bulls strategies are noted in the article describing how their use of video and capitalizing on the opportunity of action- sports has resulted in their success. The information from this article will help me apply strategies to new opportunities in sport in order to discover the next big market. Also, seeing the new strategies used by Red Bull opens up creative options to make impacts on the sport industry in the future.

Rescooped by Aidan Shockley from The latest soccer news
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Real Madrid Tops The World's Most Valuable Sports Teams

Real Madrid Tops The World's Most Valuable Sports Teams | Sports Management | Scoop.it
The NFL dominates Forbes' list of the 50 most valuable sports franchises with 30 teams making the cut, but the front of the pack is ruled by European soccer clubs. (Soccer does it again.

Via 720 Marketing Incubator
Aidan Shockley's insight:
In this article I learned that Real Madrid has used it's success and sponsorships to propel it to the most valuable team in the world, valued at $3.3 billion. I found it interesting that while the New York Yankees are the most valuable sports team in the United States, they are ranked fourth in the world. I selected this article because of the comparison of international and American sports markets. This knowledge will help me in the sports management industry as I now know the impact of using sponsorships and an international market. 
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