Sports Information Directors: Policastro, C.
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Rescooped by Catherine Policastro from Collegiate Athletic Administration
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College Athletics Leadership And The Rigor To Succeed

College Athletics Leadership And The Rigor To Succeed | Sports Information Directors: Policastro, C. | Scoop.it
As college athletics has turned into a multi-billion dollar business seemingly overnight, never before has there been a need for stronger leadership at the institutional level to manage huge staffs and budgets in the tens if not hundreds of millions.

Via Aaron Wilkins
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Aaron Wilkins's curator insight, October 22, 2013 10:36 PM

College Athletics is not a regular business and an Athletic Director is not a CEO. Athletic Directors need to hold themselves and the entire department accountable, well striving to be the best they can be.

Rescooped by Catherine Policastro from Social Media Marketing Matters
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Managing Social Media In A Small Shop - Jason Falls

Managing Social Media In A Small Shop - Jason Falls | Sports Information Directors: Policastro, C. | Scoop.it

I spoke at the annual convention for Sports Information Directors last week and presented them with a series of ideas I had around opportunities and challenges social media presents for their specialized profession. My five-plus years away from the press boxes, press rows and team buses allowed for a different perspective on my former profession. I think my thoughts got their wheels turning.


Via Dick Foster
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Rescooped by Catherine Policastro from PR & Communications daily news
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Sport Corporate Communicators need to control their employees ...

Sport Corporate Communicators need to control their employees ... | Sports Information Directors: Policastro, C. | Scoop.it
... has proved hostile and ineffective. Sport is an industry where corporate communications is underdeveloped, and with so many instances being reported with sportsmen's use of twitter, it needs to… ...

Via Fernanda Grimaldi
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Scooped by Catherine Policastro
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Former SID Carole Grills To Receive CoSIDA Lifetime Achievement Award

Former SID Carole Grills To Receive CoSIDA Lifetime Achievement Award | Sports Information Directors: Policastro, C. | Scoop.it
ORLANDO, Fla.--Carole Grills served as the first Sports Information Director at Smith College until her retirement in January, 2010.
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