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Facility Management: Membership Drive - Racquet Sports Industry

Racquet Sports Industry magazine ... Home » RSI magazine » Business/Marketing » Facility Management: Membership Drive ... A more aggressive sales approach may be what you need to bring more members to your facility.

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Becky Kelly's curator insight, August 22, 2013 11:08 PM

Article on facilitating membership at fitness clubs.

 

Brad Rebello's curator insight, October 8, 2014 10:27 PM

      The important thing I learned in this article is that it's essential to get a customer interested in your business. You want them to be a member of your facility as soon as they walk through the front door.  The first thing you should do is show them around. You don't want to waste any time making small talk because they will get uninterested and waste their time. Get right to business and be aggressive. Introducing them to one of the professionals or staff who work in that area is a good strategy to grab the customers attention. By providing a strong introduction including a tour, how they will use the facility, and answering questions,  you will have persuaded them to become a member of your business. I also learned that you should follow up with your customer if they have joined or decided not to. Here, you can ask them how they found about your business so you can set up more advertisements. On the other hand, you can find out why they didn't chose to be a member of your business. You can use their reason to improve your facility and what you offer.

           What I found interesting is that you should not ask for feedback on a numerical scale of 1-10.  Most people are not interested in this part and just want to look for thorough reviews. Getting this type of response can change your sales, program, and business for the better. Another thing I found interesting is that the most important person in the business is the front desk person. They should be knowledgeable and friendly in order to make as many sales as they can. They have to be willing to like people and help them out.

          I chose this article because it provides insight on how to attract and keep customers in your business. It provides the ethics of what you should do and what you should not do.  In a business, your success depends on your customer support and this article explains how you can achieve that in the quickest way possible. This will help in the sport management industry because it teaches me how to interact with others and how to improve your facility. Using these strategies of leadership, communication, and being there to support your customers, you will have put together a successful business.

Cameron Brochu's curator insight, October 14, 2014 5:05 PM

1. I learned different ways to get people to buy a membership to your sports facility. Important things like no negotiating and following up are very important. Making the member feel comfortable and have them return to your facility is important. 

 

2. I found It interesting that you shouldn't give future members a tour because most costumers feels like it waste time. I also found it interesting that negotiating is not ht e right thing to do. A customer makes his or her decision fast and the sports facility manger needs to do the same. 

 

3. I selected this article because one day I would like to own or work in a sports facility and organize different leagues and games. I picked this article to I've me an insight on how to sell memberships to customers and the different strategies I can use. 

 

4. This information will help me in the sports industry because it gives me helpful tips and approaches to use when trying to sell something to a customer without feeling like you are being too pushy and annoying. 

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Sport Facility Management (Jones and Bartlett Series in Health and ...

Sport Facility Management (Jones and Bartlett Series in Health and ... | Sports Facility Management 4067310 | Scoop.it
Sports Facilities Management 2015. Saturday, November 10, 2012. Sport Facility Management (Jones and Bartlett Series in Health and Physical Education). Sport Facility Management (Jones and Bartlett Series in Health and Physical ...

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Brandon Fullmer's curator insight, December 19, 2012 9:04 AM

If you are looking to see the most current studies this reference is the most current and encompassing material.

Al Franklin's curator insight, July 21, 2013 12:04 PM

Health and physical education are important in the sports world . We must manage these ares sufficiently to ensure safety and less injury amongst athletes

Nicholas T Geisinger's curator insight, August 16, 2013 12:05 PM

One way guide to basic and advanced information in Sports Facility Management

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Risk Management and the Tour de France - Finextra

Risk Management and the Tour de France - Finextra | Sports Facility Management 4067310 | Scoop.it
Risk Management and the Tour de France
Finextra
Understanding this leads to better risk management and better long term results.
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How to Create a Sports Facility Business Plan - Sports Facility Experts

How to Create a Sports Facility Business Plan Step 2: The Marketing Plan. ... Last week, we discussed creating a sports facility business objective.
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House Committee Urges Ministry to Maintain Sporting Facilities

House Committee Urges Ministry to Maintain Sporting Facilities | Sports Facility Management 4067310 | Scoop.it
CBSSports.com (blog) Big Ten announces six-year bowl agreement with the Detroit Lions CBSSports.com (blog) “The city of Detroit has played host to as many big-time sporting events as any other major city in America, from NCAA Men's Basketball Final...
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Lesson Scheduling at Sports Facilities: Increase Revenue

One of the sports facilities I work with recently shared a tip on how they increase their facility revenue from private lessons. ... Sports Facility Management Software Leader in Performance Enhancement Contact Us Marketing ...

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Dorothy Hale's curator insight, April 15, 2013 11:44 AM

Alternate way to boost revenue in sporting facility.

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Facility Management: Emergency Services - Racquet Sports Industry

Facility Management: Emergency Services. Do you and your staff know what to do, and what equipment to have on hand, if there's a medical emergency at your facility? By Cynthia Cantrell. This past March, Tom Dunn of Winchester, Mass.
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Sports Facility Operations Plan Creation - Sports Facility Experts

Since you've already established the summary of your business objectives and the details of how you plan to introduce your sports facility to the community, it's time to describe exactly how you want your facility to operate.
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Risk Management: Three Ways to Protect Your Brand | SNOOWS

Risk Management: Three Ways to Protect Your Brand | SNOOWS | Sports Facility Management 4067310 | Scoop.it
Managing your brand's presence online involves more than just managing your social media sites and online communities. Keeping an eagle eye on all online mentions is important and can be a daunting task for a large and ...
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