And, no matter what your startup is, there are certain characteristics, such as stubbornness and arrogance, that will doom you to failure if not addressed. 1. Stubbornness. Entrepreneurs become passionate about their topic ...
Barry Gibson's insight:
Good points in the full article...words to live by!
... When most people think about the word story, they think about a narrative like “ Jack and Jill went up the hill.” Most of us have been taught that there are two basic kinds of story: fiction and nonfiction.
Metastory is actually a third kind of story. Metastory is story that is told through action. It is not a story that you say, it’s a story that you do. Every individual has one. And every company has one too.
The reason this is so important is that people are already innate storydoers themselves. They use the story of your brand or business to tell part of their own personal metastory. Put another way, people don’t buy products; they take actions that help advance their own personal metastory. As we grow up, all of us learn to manage our own metastory through our actions — the car we drive, the clothes we wear. All of these choices are components that we know people around us will use to piece our metastory together....
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
I saw a list of qualities entrepreneurs lack last week in the Harvard Business Review. Right at the top was empathy. Entrepreneurs are busy people and it is easy to see how empathy might be treated as a non-priority. This is bad business. However, entrepreneurs are not alone in not making time for this ineffable business value. I think American society itself is increasingly weak in this human quality. The dearth of empathy seems increasingly to be part and parcel of our rush, rush societal and business culture.
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Early release: '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' available now http://t.co/RNNHjTqblk)...
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