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Characteristics that will Destroy your Startup - About Digital Cowboys

Characteristics that will Destroy your Startup - About Digital Cowboys | Sports Entrepreneurship-4362772 | Scoop.it
And, no matter what your startup is, there are certain characteristics, such as stubbornness and arrogance, that will doom you to failure if not addressed. 1. Stubbornness. Entrepreneurs become passionate about their topic ...
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Good points in the full article...words to live by!

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Know Your Working Capital–Or Else | CEO.com

Know Your Working Capital–Or Else | CEO.com | Sports Entrepreneurship-4362772 | Scoop.it
A Brief History Of Marketing (Infographic), Entrepreneur. When Executive Turns Buyout Adviser, Alarm Sounds, NYT. 10 Traits Of Great Leaders (And Their Followers), Inc. Measuring The ...
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Red Bull Gives You a Business Strategy

Red Bull Gives You a Business Strategy | Sports Entrepreneurship-4362772 | Scoop.it

... When most people think about the word story, they think about a narrative like “ Jack and Jill went up the hill.” Most of us have been taught that there are two basic kinds of story: fiction and nonfiction.

 

Metastory is actually a third kind of story. Metastory is story that is told through action. It is not a story that you say, it’s a story that you do. Every individual has one. And every company has one too.

 

The reason this is so important is that people are already innate storydoers themselves. They use the story of your brand or business to tell part of their own personal metastory. Put another way, people don’t buy products; they take actions that help advance their own personal metastory. As we grow up, all of us learn to manage our own metastory through our actions — the car we drive, the clothes we wear. All of these choices are components that we know people around us will use to piece our metastory together....


Via Jeff Domansky
Barry Gibson's insight:

Mateschitz is a genius!! Certainly another way to think, market and advertise...love it.

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Jeff Domansky's curator insight, July 20, 2013 12:58 PM

In the summer of 1982, thirty-six-year-old Austrian toothpaste salesman Dietrich Mateschitz boarded a plane for a routine business trip to Thailand, leading to the formation of Red Bull. The rest is storydoing and marketing history.


The concept of "storydoing" as practiced by Red Bull and others is in contrast to storytelling. it's an important distinction for business, marketers and storytellers. Recommended reading.

Lori Marie Cuene's curator insight, July 21, 2013 1:09 PM

A Metastory, an action story, a story through action- It's YOU and your story, as defined by the actions you live out...

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Pinterest Is a Business Necessity | Social Media Today

Pinterest Is a Business Necessity | Social Media Today | Sports Entrepreneurship-4362772 | Scoop.it

Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.” While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....


Via Jeff Domansky
Barry Gibson's insight:

Great information for potential Entrepreneurs...I do think the author underestimates the power of a quality product, however.

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SCORENAZ's comment, July 23, 2013 8:05 AM
Linda, I recommend Beth Hayden's book, Pinfluence.
Linda Allen's comment, July 23, 2013 8:07 AM
Thank you, I will take your great advice, Pinfluence!
Ira Revels's curator insight, February 15, 6:34 AM

Pinterest #iramoviemaker

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10 Entrepreneurship Lessons College Didn't Teach New Grads | YoungEntrepreneur.com

10 Entrepreneurship Lessons College Didn't Teach New Grads | YoungEntrepreneur.com | Sports Entrepreneurship-4362772 | Scoop.it
Think college taught you everything you need to know about the real world? Think again.
Barry Gibson's insight:

Some solid practical/common sense information...good to hear it again every now and then!!

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Decline in small business lending has bottomed out, says SBA report — Now ... - The Star-Ledger - NJ.com

Decline in small business lending has bottomed out, says SBA report — Now ... - The Star-Ledger - NJ.com | Sports Entrepreneurship-4362772 | Scoop.it
Decline in small business lending has bottomed out, says SBA report — Now ...
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How Do You Measure Content Marketing? | Brandpoint

How Do You Measure Content Marketing? | Brandpoint | Sports Entrepreneurship-4362772 | Scoop.it
This infographic provides a deeper look into how to measure content marketing success.

Via iNeoMarketing
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iNeoMarketing's curator insight, July 19, 2013 5:24 AM
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Suzen Pettit's comment, July 21, 2013 8:58 AM
Great post! It really shows a lot of insight on how important online marketing is!
Severine Ghys's curator insight, July 24, 2013 5:19 AM

#infographie Content Marketing

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Empathy and Entrepreneurship

Empathy and Entrepreneurship | Sports Entrepreneurship-4362772 | Scoop.it

I saw a list of qualities entrepreneurs lack last week in the Harvard Business Review.  Right at the top was empathy.  Entrepreneurs are busy people and it is easy to see how empathy might be treated as a non-priority.  This is bad business.  However, entrepreneurs are not alone in not making time for this ineffable business value.   I think American society itself is increasingly weak in this human quality.  The dearth of empathy seems increasingly to be part and parcel of our rush, rush societal and business culture.


Via Edwin Rutsch
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Kitchens in sync: With space scarce, new program aims to get small ...

Kitchens in sync: With space scarce, new program aims to get small ... | Sports Entrepreneurship-4362772 | Scoop.it
Jess Daniel and Devita Davison understand firsthand the challenges of trying to scale up a burgeoning food business. ...
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More/Entrepreneur.com

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More/Entrepreneur.com | Sports Entrepreneurship-4362772 | Scoop.it
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (Early release: '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' available now http://t.co/RNNHjTqblk)...
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5 Quick Things You Can Do This Week to Fix Your Marketing ...

5 Quick Things You Can Do This Week to Fix Your Marketing ... | Sports Entrepreneurship-4362772 | Scoop.it
5 common marketing mistakes, and how to get them fixed.
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Be Unapologetically Focused: Why Having a Great Strategy Matters ...

Be Unapologetically Focused: Why Having a Great Strategy Matters ... | Sports Entrepreneurship-4362772 | Scoop.it
4 questions to make sure we're focused in a resource-constrained world.
Barry Gibson's insight:

Some great ideas here...have a plan and be great at a few things as opposed to average at many.

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