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Social Media in the Sports Arena

Social Media in the Sports Arena | Sports & Entertainment Marketing | Scoop.it
Social networking has greatly influenced many aspects of our lives. We use Facebook to connect with friends, family, etc. We use Twitter, LinkedIn, YouTube, etc. on a daily basis for many reasons.

Via Marcos Castro, Kirk Helferich
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Inside Look: How The Boston Celtics Win in Social Media and Digital - Brian Solis

Inside Look: How The Boston Celtics Win in Social Media and Digital - Brian Solis | Sports & Entertainment Marketing | Scoop.it

Via Gary Dawson, Kirk Helferich
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How The Sports Industry Is Setting The Trend In Social

How The Sports Industry Is Setting The Trend In Social | Sports & Entertainment Marketing | Scoop.it
The world of sports is quickly become 'social first,' and is setting the benchmark for all industries to follow.

Via Marcos Castro, Kirk Helferich
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Tyler Papania's curator insight, October 30, 2013 10:07 PM

This article brings up one of the most relevant topics in sport marketing today. That is the use of Social Media by sport organizations. It seems like almost everyone with a Twitter account follows their favorite sports team. Because of this, teams are able to tweet to thousands about giveaways and deals that they hope will drive sales. 

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Google Maps goes inside an NFL stadium for first time, takes fans on a virtual tour of the Colts\' home

Google Maps goes inside an NFL stadium for first time, takes fans on a virtual tour of the Colts\' home | Sports & Entertainment Marketing | Scoop.it
The Indianapolis Colts obviously didn\'t have the best of luck while playing the eventual Super Bowl XLVII champions in the playoffs this past season, but

Via Marcos Castro, Kirk Helferich
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Social Media Marketing: Puma Brand Steps Ahead of Competitors ...

Social Media Marketing: Puma Brand Steps Ahead of Competitors ... | Sports & Entertainment Marketing | Scoop.it

... to increase brand reputation and sales. We look at how sports brand Puma is currently utilising social media marketing tools to reach consumers and what Puma's future social media marketing services will contribute to the brand.


Via Stijn Jacobs, Kirk Helferich
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Jamison Fausett's curator insight, February 16, 2014 7:11 PM

This article, provided insight into the realm of selling your business rather through social media or other sources. It gives, the product Puma as an example and how they were able to differentiate themselves from the pack. I look forward to being able to read this book myself, in order to really giving myself direction in this subject.

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Real life frozen moment for the new Jordan CP3 VI launch

When digital codes comes to real life, it's always stunning. Jordan Brand took over part of Venice Beach for a Cut Through L.A. exhibit. The living and breathing exhibit took hours to set-up and used nearly 100 Chris Paul look-a-likes to give us a frame-by-frame look at Chris Paul’s game.


Via Jb Burdin, Kirk Helferich
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Smartest Spenders in Sports

Smartest Spenders in Sports | Sports & Entertainment Marketing | Scoop.it

All 122 teams in the four major U.S.pro sports leagues ranked by who gets the most bang for their payroll buck...


Via Gary Dawson, Kirk Helferich
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Social Media In Sports Review: 2012 | Online Sports Marketing Guy

Social Media In Sports Review: 2012 | Online Sports Marketing Guy | Sports & Entertainment Marketing | Scoop.it
We look back at the year that was in social media in sports with ten of the best ideas and twelve must-follow Twitter users in the industry.

Via Marcos Castro, Kirk Helferich
Diana Flowers Jones's insight:

Awesome for class!

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