sports communication
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sports communication
Sport is like a media where firms and people get in touch. We try to explore new trends in the digital age.
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Social Sharing Has Become the Biggest Thing in Sports Marketing

Social Sharing Has Become the Biggest Thing in Sports Marketing | sports communication | Scoop.it
This isn't unique to sports. In many areas of marketing, people are keeping score using old point systems. But for sports, the new ROI is not getting the most media for your money. The real priority for brands should be ...
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Rescooped by Alex Paolinelli from Mascots
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Meet the creepy FIBA World Cup mascots - SBNation.com

Meet the creepy FIBA World Cup mascots - SBNation.com | sports communication | Scoop.it
The mascots are entirely inspired from the logo for Spain 2014, representing the two hands and bringing to life the brand identity associated with the championship. It is a very unique approach and constitutes the first time that ...

Via Glenn Street - mascots.com
Alex Paolinelli's insight:

Fan engagement and corporate communication: have a look to Fiba 2014 World Cup Mascot.

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Glenn Street - mascots.com's curator insight, February 7, 2014 4:25 PM

Umm... I don't know what to say...

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Nine Trending Topics in Sports and Social Media - SportsBlog.com (blog)

Nine Trending Topics in Sports and Social Media - SportsBlog.com (blog) | sports communication | Scoop.it
Nine Trending Topics in Sports and Social Media
SportsBlog.com (blog)
Jacob Rosen is a first-year MBA student in the University of Oregon's Warsaw Sports Marketing Center.
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Sports Marketing Now - Episode 005

Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest in sports marketing from industry experts. I...
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Social media in sports industy. Teams and fan engagement.

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