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Rescooped by Anja Klieber from Sports Engineering
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Adidas Reveals The Brazuca, A World Cup Soccer Ball Two And A Half Years In The Making

Adidas Reveals The Brazuca, A World Cup Soccer Ball Two And A Half Years In The Making | sports | Scoop.it
Adidas director of soccer innovation Antonio Zea explains why replacing the controversial Jabulani in 2014 even after years of testing and...

Via Julian Chua
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Kanye West explains his deal with Adidas and why he left Nike - Mstarz

Kanye West explains his deal with Adidas and why he left Nike - Mstarz | sports | Scoop.it
spyghana.com
Kanye West explains his deal with Adidas and why he left Nike
Mstarz
It's fair to say that it looks like it's the end of the line for Air Yeezys.
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adidas originals handcrafted out of cardboard by chris anderson

adidas originals handcrafted out of cardboard by chris anderson | sports | Scoop.it
the scale model sneakers features interpretations of the superstar shelltoe, zx700, zx8000, campus and the tennis classic stan smith shoe.
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Kanye West Leaves Nike, Announces Deal with adidas | Hypebeast

Kanye West Leaves Nike, Announces Deal with adidas | Hypebeast | sports | Scoop.it
Following rumors that Kanye West would be cutting ties with Nike, official news broke moments ago vi...
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Technology review: Adidas miCoach - Telegraph.co.uk

Technology review: Adidas miCoach - Telegraph.co.uk | sports | Scoop.it
Telegraph.co.uk Technology review: Adidas miCoach Telegraph.co.uk The miCoach comprises the Speed Cell, a performance-tracking device the size of a watch face, which sits in a cavity beneath the insole of new Adidas boots or trainers, and the app...
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Pro Football Is Most-Followed Sport on Mobile Devices [INFOGRAPHIC]

Pro Football Is Most-Followed Sport on Mobile Devices [INFOGRAPHIC] | sports | Scoop.it

About 65% of all professional sports fans watch games on devices such as smartphones and tablets, but football is by far more popular for mobile viewing than any other U.S. sport, according to new data.

 

With the start of the official 2012 National Football League season right around the corner, a new infographic created by IMRE Sports — with data compiled by Harris Interactive — reveals just how popular mobile devices are among football fans watching games in real time, opening up a wider market for advertisers and teams to directly reach out to fans.

 

The findings revealed that 65% of sports fans watch NFL games on their handheld device, followed by professional basketball games (42%). But viewing games and video content isn’t the only thing luring fans to pick up mobile devices while the game is on — there are more than 290 football-related apps currently available for download, many powered by the teams themselves.

 

As the football industry dishes out new apps with social integration, analytics and real-time video, it will usher in new opportunities for mobile revenue. Coupled with the fact that mobile ad spending is expected to grow 624% by 2015 from $20.6 billion in 2011, there is a lot of room for mobile growth within the football industry.

 

But according to the infographic, brands targeting sports fans via this platform shouldn’t forget about the female fan. Not only are about 40% of NFL fans women — and the league sold a 125% increase in women’s merchandise from 2010 to 2011 — they are also more likely to connect with brands on social networking sites such as Twitter and Facebook. In fact, about 73% of all women who regularly visit these platforms are following brands.

 

Not to mention, of course, that women control about 73% of the $5.9 trillion U.S. consumer spending market.

 

For a deeper look at the rise of mobile within the NFL and how users are embracing the trend, check out the infographic above.

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German Adidas Catalogue 1968

German Adidas Catalogue 1968 | sports | Scoop.it
the year of the Olympics - 1968 German Adidas Catalogue (German Adidas Catalogue 1968 http://t.co/YaBG8EKlNv)
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Adidas Originals X Run-DMC - The Awesomer

Adidas Originals X Run-DMC - The Awesomer | sports | Scoop.it
Adidas Originals Australia dives into the brand's hip hop gold mine for its 2013 Fall Collection. Wear the rap rock pioneer's logo on sweaters, t-shirts and the comebacking track pants.
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Rafael Nadal takes Rogers Cup Championship - FanSided

Rafael Nadal takes Rogers Cup Championship - FanSided | sports | Scoop.it
FanSided
Rafael Nadal takes Rogers Cup Championship
FanSided
Mandatory Credit: Jean-Yves Ahern-USA TODAY Sports. Fourth ranked Rafael Nadal defeated (11) Milos Raonic in straight sets at the Rogers Cup finals, 6-2, 6-2.
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How the Adidas logo earned its stripes

How the Adidas logo earned its stripes | sports | Scoop.it
Read more about How the Adidas logo earned its stripes at CreativeBloq.com Sportwear manufacturing is a hotly-contested battleground for big business, which fights just as aggressively as many of the sportsmen and women that the companies compete...

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Megaan White's curator insight, December 2, 2013 10:30 AM

Interesting to read how the symbol of Adidas came to be.. That the tri fold was originally made to represent the contients respectively. Then in 2005 Adidas would be recongized by the three stripes which represent quality, leadership and flexibility.
Although good strategy... no one knows that is what they mean. If they want people to know that,, they should post it places. People would associate the logo and the company with those three positive things.

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'Brazuca' World Cup ball storms Twitter

'Brazuca' World Cup ball storms Twitter | sports | Scoop.it
The official match ball for the 2014 World Cup - the Brazuca - has been unveiled in Brazil, and has already made a splash on Twitter
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Healthy is tasty! What you eat is how you work

Healthy is tasty! What you eat is how you work | sports | Scoop.it
Anja Klieber's insight:

Healthy is tasty! What you eat is how you work. HolgerStromberg will head adidas HQ restaurant 

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adidas snowboarding presents Welcome: Keegan Valaika ...

adidas snowboarding presents Welcome: Keegan Valaika ... | sports | Scoop.it
adidas Snowboarding welcomes Keegan Valaika, a snowboarder who defines nonchalant style and marches to the beat of his own drum, or rhythm guitar as the case may be. Tags: PrevNext ...
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Kanye West signs deal with Adidas - Telegraph.co.uk

Kanye West signs deal with Adidas - Telegraph.co.uk | sports | Scoop.it
Telegraph.co.uk
Kanye West signs deal with Adidas
Telegraph.co.uk
... a more lucrative design deal with Adidas. BY Bibby Sowray | 27 November 2013. Kanye West, wearing Nike shoes Photo: Rex.
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The Review: adidas Springblade

The Review: adidas Springblade | sports | Scoop.it
Running has long been a passion of mine -- it comes in handy since working for a website usually com...
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Adidas debuts football that records user's stats

Adidas debuts football that records user's  stats | sports | Scoop.it

Global sports brand Adidas has developed a Smart Ball with built-in sensors that can track its movement and relay that information to a mobile app. The smart ball can give information on speed, rotation, and distance. 

Adidas is looking to release the Smart Ball in 2014.

 
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Adidas Gains on Nike in China By Balancing Performance With Fashion

Adidas Gains on Nike in China By Balancing Performance With Fashion | sports | Scoop.it

Sports brands may be going strong in the U.S., but in China market leader Nike is expecting sales to fall in the next two quarters, marking five straight quarters of declining revenue there. Local brands are similarly slumping.

 

Adidas, however, is bucking the trend. The company is gaining on Nike's top spot, reporting 6% revenue growth in Greater China in the first quarter of 2013, following 15% growth there in 2012. Analysts credit Adidas fashion apparel like high-heeled sneakers coming from sub-brands such as Originals, NEO and Y-3.

 

Jens Meyer, VP-marketing, sport performance for Adidas China, said that's just part of the story. It's true that fast-fashion retailers like H&M and Zara are grabbing sales, and Chinese consumers don't play as much sports as their Western counterparts. But he said its success comes from striking a balance between fashion-forward appeal and staying true to its roots. "The challenge for us is 'How do I, as a sports brand, capture a part of the leisure market without compromising my positioning in sport?" Mr. Meyer said. "If we move too much into the fashion side ... the consumer will say 'I don't see Adidas anymore as a sports brand, I'll go to others who just do sport.'"


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 14, 2013 10:49 AM

There is an interesting #brand battle shaping up in China between Nike and Adidas.Here's the story with #video.

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ADIDAS ORIGINALS FW13 TONAL RUNNER PACK | Sneaker Freaker

ADIDAS ORIGINALS FW13 TONAL RUNNER PACK | Sneaker Freaker | sports | Scoop.it
adidas Originals are making the bitter cold something strangely worth looking forward to, giving us peeping previews of a ton of freshness they've got planned for fall/winter. This 'Tonal Runner Pack' is the latest instalment, ...
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