Telegraph.co.uk Technology review: Adidas miCoach Telegraph.co.uk The miCoach comprises the Speed Cell, a performance-tracking device the size of a watch face, which sits in a cavity beneath the insole of new Adidas boots or trainers, and the app...
About 65% of all professional sports fans watch games on devices such as smartphones and tablets, but football is by far more popular for mobile viewing than any other U.S. sport, according to new data.
With the start of the official 2012 National Football League season right around the corner, a new infographic created by IMRE Sports — with data compiled by Harris Interactive — reveals just how popular mobile devices are among football fans watching games in real time, opening up a wider market for advertisers and teams to directly reach out to fans.
The findings revealed that 65% of sports fans watch NFL games on their handheld device, followed by professional basketball games (42%). But viewing games and video content isn’t the only thing luring fans to pick up mobile devices while the game is on — there are more than 290 football-related apps currently available for download, many powered by the teams themselves.
As the football industry dishes out new apps with social integration, analytics and real-time video, it will usher in new opportunities for mobile revenue. Coupled with the fact that mobile ad spending is expected to grow 624% by 2015 from $20.6 billion in 2011, there is a lot of room for mobile growth within the football industry.
But according to the infographic, brands targeting sports fans via this platform shouldn’t forget about the female fan. Not only are about 40% of NFL fans women — and the league sold a 125% increase in women’s merchandise from 2010 to 2011 — they are also more likely to connect with brands on social networking sites such as Twitter and Facebook. In fact, about 73% of all women who regularly visit these platforms are following brands.
Not to mention, of course, that women control about 73% of the $5.9 trillion U.S. consumer spending market.
For a deeper look at the rise of mobile within the NFL and how users are embracing the trend, check out the infographic above.
FanSided Rafael Nadal takes Rogers Cup Championship FanSided Mandatory Credit: Jean-Yves Ahern-USA TODAY Sports. Fourth ranked Rafael Nadal defeated (11) Milos Raonic in straight sets at the Rogers Cup finals, 6-2, 6-2.
Read more about How the Adidas logo earned its stripes at CreativeBloq.com Sportwear manufacturing is a hotly-contested battleground for big business, which fights just as aggressively as many of the sportsmen and women that the companies compete...
Global sports brand Adidas has developed a Smart Ball with built-in sensors that can track its movement and relay that information to a mobile app. The smart ball can give information on speed, rotation, and distance.
Adidas is looking to release the Smart Ball in 2014.
Sports brands may be going strong in the U.S., but in China market leader Nike is expecting sales to fall in the next two quarters, marking five straight quarters of declining revenue there. Local brands are similarly slumping.
Adidas, however, is bucking the trend. The company is gaining on Nike's top spot, reporting 6% revenue growth in Greater China in the first quarter of 2013, following 15% growth there in 2012. Analysts credit Adidas fashion apparel like high-heeled sneakers coming from sub-brands such as Originals, NEO and Y-3.
Jens Meyer, VP-marketing, sport performance for Adidas China, said that's just part of the story. It's true that fast-fashion retailers like H&M and Zara are grabbing sales, and Chinese consumers don't play as much sports as their Western counterparts. But he said its success comes from striking a balance between fashion-forward appeal and staying true to its roots. "The challenge for us is 'How do I, as a sports brand, capture a part of the leisure market without compromising my positioning in sport?" Mr. Meyer said. "If we move too much into the fashion side ... the consumer will say 'I don't see Adidas anymore as a sports brand, I'll go to others who just do sport.'"
adidas Originals are making the bitter cold something strangely worth looking forward to, giving us peeping previews of a ton of freshness they've got planned for fall/winter. This 'Tonal Runner Pack' is the latest instalment, ...
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