(Photo credit: Wikipedia) Tonight at FedEx Field in Landover, Maryland, Dan Snyder’s Washington Redskins will play against the Philadelphia Eagles.
|Scooped by Jay Nunes|
Franchises have to face court cases just for name associations to cultures if they find it offensive. There aren’t many franchises that have controversial names like the Redskins but it still can damage a reputation of a storied franchise if people make it out to be a big deal. The thing that I learned is that franchises have to make decisions about stuff like this based off of morals and values. Does the franchise want to keep its name (which is does) or do they want to change their name because of a group of people who aren’t happy with what the franchise name/logo represents? Monetary funds aren’t really a big issue with these cases but they still are enough have company meeting about and discuss.
I found the cultural problem very interesting in this article. Also, the worth of the Redskins and what it might take to change the name was very educational. Although franchises like the Redskins, the third most expensive franchise in the NFL, have enough money to change the name it is still a dilemma with franchise management. It made me realize that even if money isn’t really the issue, the fan base will always have some say in what management decides to do with the franchise.
I selected the article because I wanted to read about a sport franchise and what the franchise has been facing financially. The Redskins are an up and coming team in the NFL (who also play against the Giants, my favorite team) so I wanted to read into the whole situation with the name change. My high school mascot had to be changed because we were the warriors and went through the same type of racial profiling settlement so this article peaked my interest.
This will help me in the sport management industry because if I ever got a job in the front office of a franchise or owned a stake in the franchise, I would understand how other cultures felt about my franchise. Granted it could be a few people in the culture or many, having precedents to fall back on would help me decide on which move to make. Should I change the name in an effort to satisfy all or should I keep a storied name associated with my franchise? It’s a tough answer but articles and situations I’ve been in with the past would help me decide.