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Steps to Promote Stadium Security Policy Changes During Buying Process

Steps to Promote Stadium Security Policy Changes During Buying Process | Sports Business | Scoop.it
When changes in stadium security policies occur, it's important to let the buyer know of those changes through the consumer buying process.
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50 Sponsorship Deals of the Week: 18/01/13

50 Sponsorship Deals of the Week: 18/01/13 | Sports Business | Scoop.it
50 Sponsorship Deals of the Week: 18/01/13
Mollye Peters's insight:

Sponsorship deals are one of the biggest pieces of marketing practiced in the sports arena. Anyone interested in a sports marketing career should be paying attention to sponsorships. The details of these deals can be seen in many aspects of marketing such as in-game promotions, charities, community development, special events, signage, social media, content marketing, contests, and more.

 

One of my personal favorite sponsorship related marketing pieces I worked on was in-game promotions when I was an intern at Butler University in the Athletic Department. I loved interacting with fans and making their game day experiences that much more exciting. A fan favorite was always the Taco Bell Big Shoe Race. We would pick out a couple of children from the crowd and set them up prior to a media time out. We would place a extra-large Butler Basketball uniform across the court leading to a basketball on the opposite end of the court. The children would have a fixed amount of time to run down the court, putting on all of the pieces of the uniform, grab the basketball and dribble it back down the court. The first to make a basket was the winner and every participant got a prize. Not only did this type of in-game promotion make those children and their families have a better game day experience, it also made an emotional connection between them and the sponsor. Not to mention, it made most of the fans at Hinkle Fieldhouse want to participate in other promotions as well.

 

For a while, signage seemed to be the best for sponsors; however, my experience has shown that there are many more ways to promote sponsors that create an emotional connection between the sponsor and its target audience. If you are in sports or looking to get into the sports business, take sponsorships seriously and find ways to get the sponsor to connect with their target audience on a deeper level. That will make the sponsorship that much more valuable.

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5 Predictions for Football Clubs on Social Media in 2013

5 Predictions for Football Clubs on Social Media in 2013 | Sports Business | Scoop.it
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Mental Toughness for Athletes — Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online

Mental Toughness for Athletes — Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online | Sports Business | Scoop.it
Mental toughness is the ability to overcome challenges and setbacks. Having a psychological edge that enables athletes to cope with higher-than-average demands from team owners, coaches, and teammates.
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3 Ways to Attack Your Sports Career - Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online — Take Your Sports Career To The Next Level | Sports Net...

3 Ways to Attack Your Sports Career - Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online — Take Your Sports Career To The Next Level | Sports Net... | Sports Business | Scoop.it
When you begin to develop your strategy for breaking into sports, there are three good ways to attack it.
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30m Olympic Tweets & much more from Week One of the Games | UKSN - The Social Media & Sport Resource

30m Olympic Tweets & much more from Week One of the Games | UKSN - The Social Media & Sport Resource | Sports Business | Scoop.it
Twitter has become the go to platform for this Olympic Games. Here is a quick round up of what has been going on so far....
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Michael Phelps and Agent Peter Carlisle – 10 Years, 19 Medals

Michael Phelps and Agent Peter Carlisle – 10 Years, 19 Medals | Sports Business | Scoop.it
In the pool, Michael Phelps is the man.Outside the pool, his man is Peter Carlisle, managing director of Olympics & Action Sports at Octagon...
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Case Study: Facebook Marketing in European Football | Football Marketing

Case Study: Facebook Marketing in European Football | Football Marketing | Sports Business | Scoop.it
Football Marketing are delighted to publish an exclusive case study on ‘Facebook Marketing in European Football’ which analyses the Facebook strategy and performance of the top European clubs.
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The Olympic Games Go Social: A Sports Marketing Dream | Business 2 Community

The Olympic Games Go Social: A Sports Marketing Dream | Business 2 Community | Sports Business | Scoop.it
From skyrocketing ticket sales to Facebook fans crawling up to 3 million, the hype surrounding the upcoming Olympic Games is impressive.
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Baseball needs more icons like Magic

Baseball needs more icons like Magic | Sports Business | Scoop.it
Icons They elevate the profile of their respective organizations. They engage fans. They make news whenever they speak, because their opinions carry that much weight. Superstars like Magic Johnson ca...
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Sports & Social Media: Facebook Interest Lists Helping Sports

Sports & Social Media: Facebook Interest Lists Helping Sports | Sports Business | Scoop.it
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The Ten Richest Sporting Events In The World

The Ten Richest Sporting Events In The World | Sports Business | Scoop.it
see photosTELEGRAPHClick for full photo gallery: The Richest Sporting Events In The World Ever doubt that soccer is king in the sporting world? Here’s a simple way to prove it: follow the money.
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10 Business Lessons From the NFL

10 Business Lessons From the NFL | Sports Business | Scoop.it
In order to keep minds focused on work and productivity during the exciting NFL playoffs, here are 10 business tips we can all take away from football.
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The 2 Toughest Interview Questions in Sports (And How to Answer Them) — Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online

The 2 Toughest Interview Questions in Sports (And How to Answer Them) — Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online | Sports Business | Scoop.it
interview questions in sports are: 1. Tell me about yourself.2. Tell me why I should hire you. Read on for keys to answering.
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The Worst Place to Look For a Job In Sports — Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online

The Worst Place to Look For a Job In Sports — Take Your Sports Career To The Next Level | Sports Networker Is The #1 Sports Business Resource Online | Sports Business | Scoop.it
If you want to discover the black hole of job-searching, the place where resumes and cover letters vanish, and the place I call a “dead-end street” for aspiring sports executives, look no further than the HR department.
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Technology & Marketing Law Blog: The Newest Olympic Sport: Evasion of Geolocation (Guest Blog Post)

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As a strong-willed child, Gabby Douglas charted her own destiny - CNN.com

As a strong-willed child, Gabby Douglas charted her own destiny - CNN.com | Sports Business | Scoop.it

In the end, Gabby Douglas' massive gamble paid off: She's now the women's all-around gymnastics champion.


Via Sam Wee
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English football club Stamford AFC will include club’s Twitter handle and QR code on players’ shirts

English football club Stamford AFC will include club’s Twitter handle and QR code on players’ shirts | Sports Business | Scoop.it
Remember that Mexican football (soccer) team that replaced its players' names with their Twitter handles? Well, the mighty Stamford AFC, which plys its trade in England's Division One ...
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Women Are Dominating the Olympic Social-Media Conversation | Social TV and Trending Topics: What's Hot Right Now - Advertising Age

Women Are Dominating the Olympic Social-Media Conversation | Social TV and Trending Topics: What's Hot Right Now - Advertising Age | Sports Business | Scoop.it
So far, 59% of viewers who have been talking about the Olympics on Twitter are female. Normally, social chatter about sports skews about 70% male.
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Chicago Cubs: Analyzing All of Theo Epstein's Moves Before His Debut Season

Chicago Cubs: Analyzing All of Theo Epstein's Moves Before His Debut Season | Sports Business | Scoop.it

When Theo Epstein was introduced as President of Baseball Operations for the Chicago Cubs last October, he vowed to change the culture surrounding the Cubs organization...

 

(side note: I'm not a Cubs fan. I think Theo Epstein's vow to change the culture of the Cubs is a definite challenge and I'm curious to see how he will accomplish what he is set out to do. As a White Sox fan, I have said to all of my friends who are Cubs fans hat the Cubs organizational culture is in need of a MAJOR change. Not sure if it's possibly to change the Cubs organization, but Theo seems to be the guy that could get it done.)

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The Final Four is Klout Score gold « The Official Klout Blog | Klout

Great use of social media in collegiate sports. For another example of great social media in collegiate sports check out Butler University and Butler's mascots Blue II and Blue III. - The four universities use their influence for community building and keeping their fan bases buzzing.

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Behind Dodgers Deal: TV Riches

Behind Dodgers Deal: TV Riches | Sports Business | Scoop.it
Magic Johnson and the new Dodgers owners have two ways to make their $2.15 billion purchase pay off: launch a regional sports network in the country's second largest market, or hold what will likely be a frenzied auction for the right to telecast...
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