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15 Businesses to Admire for Consistent, Stellar Branding

15 Businesses to Admire for Consistent, Stellar Branding | Sports and Entertainment Marketing | Scoop.it

Look at 15 brands that have figured out how to have consistently stellar branding across all of their marketing assets.

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Jordan Smith's comment, August 22, 2013 5:14 AM
This article gives some great example of brands that have managed to make their brands stand out through IMC. I definitely agree that content and communication with consumers, is an essential part of what makes a consumer continue to use a brand this can be seen right through from packaging to the way in which employees engage with customers. How transparent a brand appears to be can also play a factor in whether or not a consumer chooses to stay loyal, a lot of these brands mentioned below have played on this for example Lush which produce organic beauty products, they use a “natural” theme in their packaging which is simple and basic as they as seen as having a “no frills” approach which is all part of communicating their key message of producing organic products.
German Grebenyuk's comment, August 22, 2013 6:50 PM
Yeah, it’s interesting how the article actually draws connections between being attracted to people’s personalities and brands’ personalities. I think it is indeed a lot easier to attract and engage consumers, create a pleasant experience if a brand’s personality reminds them of their friends or partner.
Aleisha Snell's comment, August 23, 2013 12:15 AM
I like how this article shows how different businesses gain emotional responses from their consumers. I agree with Melika and how she mentions that 'like personal relationship consumers are looking for certain characteristics within a brand.' this is a valid point and it shows that the marketers of companies actually need to be in the eyes of their consumers/target group in order to affectively get the positive emotional responses - by receiving a positive response then other marketing techniques will be enforced- for example; word of mouth. Businesses would be better off keeping the existing happy consumers as opposed to trying to pick up new consumers.
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Personal Branding ”Focus on Your Strength” « The Inspiration Network

Personal Branding ”Focus on Your Strength” « The Inspiration Network | Sports and Entertainment Marketing | Scoop.it
Personal Branding ”Focus on Your Strength” (Personal Branding ”Focus on Your Strength” http://t.co/e64NnGYfSM #InspirationNetwork @williamarruda)...
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Sports Marketing Now - Episode 003

Sports Marketing Now - Episode 003 | Sports and Entertainment Marketing | Scoop.it
Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest in sports marketing from industry experts (Interesting sports marketing discussion with @SBnow, @UOPintens, & @McCormack20
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Local artist designs cell phone cases for Nicki Minaj, NFL players

Local artist designs cell phone cases for Nicki Minaj, NFL players | Sports and Entertainment Marketing | Scoop.it
Nicki Minaj wanted a cell phone case that matched her larger-than-life look — something cartoonish, with bright colors. (Local artist designs cell phone cases for Nicki - The Baltimore Sun: 23-year-old Tristan Herbert grew business...
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[BOT] Heritage Newspapers - Latest News, Sports, Opinion, Entertainment, Business, Life

[BOT] Heritage Newspapers - Latest News, Sports, Opinion, Entertainment, Business, Life | Sports and Entertainment Marketing | Scoop.it
This automated site gathers breaking illegal drug-related news 24/7. It performs concept analysis on the articles and sorts them by content.
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5 Lessons Learned from 5 Big Brands That ‘Get’ Facebook Marketing

5 Lessons Learned from 5 Big Brands That ‘Get’ Facebook Marketing | Sports and Entertainment Marketing | Scoop.it
Over the past few years, big brands have flocked to Facebook, making it a major part of their marketing strategies.  They've done this for an obvious reason-- (5 Lessons Learned from 5 Big Brands That ‘Get’ Facebook Marketing...
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5 Lessons from Coca Cola's New Content Marketing Strategy | Jeffbullas's Blog

5 Lessons from Coca Cola's New Content Marketing Strategy | Jeffbullas's Blog | Sports and Entertainment Marketing | Scoop.it
Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from Creative Excellence to Content Excellence. The rise of social media networks has driven this change.
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Selfridges: The hundred-year-old marketing lessons that still matter

Selfridges: The hundred-year-old marketing lessons that still matter | Sports and Entertainment Marketing | Scoop.it
Danyl Bosomworth finds five marketing approaches from Harry Gordon Selfridge.

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Philippe E. Maille's curator insight, March 7, 2013 7:59 AM

See ya ... "new" generation dude!