Twitter is making its first move to let users of its Periscope live-streaming video service make money on their broadcasts. For the first Periscope ad campaign, Twitter has teamed up with Andy Roddick. The retired tennis pro will host a series of broadcasts for this year's U.S.
Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven’t had a way to make money on the platform.
Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snapchat started experimenting with real-time scores for NBA games this year and a handful of other sports, including the NFL, with a feature called Live Score.
The PGA Tour is testing a global live stream on Twitter and Facebook Live, offering more than 14 hours of its PGA Tour LIVE coverage during the first two events of the FedExCup playoffs. In a significant first, the PGA Tour's leap marks the first time that sports content will get streamed live on Twitter.
On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio. "You can't possibly correctly predict what's going to be the next big thing two years from now," said Darren Davis, president of iHeartMedia Networks and iHeartRadio.
As Rio prepares for the closing ceremony, I am here reflecting on who won Gold, Silver and Bronze medals in our Sport Media sector. I am not talking about specific publishers or broadcasters, but I am considering megatrends and major aspects that have influenced the coverage of the Games worldwide. …
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