It looks like Snapchat is aiming for gold when it comes to Rio 2016 social coverage, revealing that within the first seven days of the Olympics, 49 million viewers turned to the app to watch coverage from the event.
Back in June, Steve Burke described what he called his Olympics “nightmare: “We wake up someday and the ratings are down 20 percent,” the chief executive officer of NBCUniversal said at a conference. “If that happens, my prediction would be that millennials had been in a Facebook bubble or a Snapchat bubble and the Olympics have come, and they didn’t know it.”
Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours.
Wielerfanaat en podcastliefhebber Tim de Gier besloot met Willem Dudok een wielerpodcast te beginnen. Zo gezegd, zo gedaan: ze bestelden apparatuur, namen vrije dagen op tijdens de Tour en begonnen. De Gier deelt nu de lessen die hij eruit trok – van stoppen met discussiëren tot het delen van hoogst persoonlijke ervaringen over ineen gestorte IKEA-kasten en huilende baby’s.
The Olympics have a way of cutting through the summertime haze and grabbing our attention like few other things. With so many events and talented athletes, the Olympics provide a lot of great interesting content for podcasts as well. For the first time in weeks, winners like Michael Phelps and Simone Biles are at the…
According to a report on Sunday, Twitter is working to launch an app for the fourth-generation Apple TV that would host live streams of select NFL games, the rights of which were purchased as part of the microblogging giant's bold foray into streaming services.
For sports fans there are numerous ways they can consume and engage with content, and chatbots within popular messaging apps such as Facebook Messenger are the latest way for sports teams and athletes to connect both parties.
The 2016 Rio Games will be YouTube’s marker in the online tussle for sports viewers, with upcoming broadcast deals and live-streams signalling how it plans to beat its rivals, while keeping media owners onside.
NBC a unit of Comcast Corp has sold $1.2 billion in advertising for the Summer Olympics in Rio de Janeiro, the network said on the eve of a rare Games where some of the most high-profile contests will air live in prime time for U.S. audiences.
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