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Europe 1 au départ du Tour

Europe 1 au départ du Tour | SportonRadio | Scoop.it
Le jour de la présentation des coureurs et à l’avant-veille de la 100ème édition du Tour de France, Europe 1 s’installe à Porto Vecchio.
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La vidéo au format vertical devient la norme sur Facebook

La vidéo au format vertical devient la norme sur Facebook | SportonRadio | Scoop.it
Facebook a commencé à afficher une partie plus importante de chaque vidéo verticale dans les news feeds des utilisateurs.
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Here's the tech NBC built to stream the Olympics — now can it replace TV?

Here's the tech NBC built to stream the Olympics — now can it replace TV? | SportonRadio | Scoop.it
For NBC, this year’s Olympic Games coverage was more than just a series of household rating points; it was a moment of truth in a fast-changing media world. To say the network won silve
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Snapchat is pushing for shorter ads between Stories, within Live Stories

Snapchat is pushing for shorter ads between Stories, within Live Stories | SportonRadio | Scoop.it
With people primed to skip an ad after two seconds, Snapchat is pushing brands to cut their ads between Stories to seven seconds and those within Live Stories to five seconds.
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Does the screen matter for live sports ?

Does the screen matter for live sports ? | SportonRadio | Scoop.it

Sports rights are now a target of social media players just as much as extending the reach of sports properties onto OTT platforms is a strategy of sport franchises 

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Rio 2016: Gold, Silver, Bronze in the Sport Media Sector

Rio 2016: Gold, Silver, Bronze in the Sport Media Sector | SportonRadio | Scoop.it
As Rio prepares for the closing ceremony, I am here reflecting on who won Gold, Silver and Bronze medals in our Sport Media sector. I am not talking about specific publishers or broadcasters, but I am considering megatrends and major aspects that have influenced the coverage of the Games worldwide. …
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PGA TOUR launching innovation and distribution initiatives for PGA TOUR LIVE

PGA TOUR launching innovation and distribution initiatives for PGA TOUR LIVE | SportonRadio | Scoop.it

The PGA TOUR announced a pair of fan-focused initiatives aimed at increasing distribution of PGA TOUR LIVE video, as well as better connecting its players with fans on social platforms.

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Which Olympic Marketers Spent the Most on TV and Digital Ads?

Which Olympic Marketers Spent the Most on TV and Digital Ads? | SportonRadio | Scoop.it
Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended on Sunday. DirecTV, with 17 ads, was the only individual company to run more spots.
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NBC's Olympics Lesson: Try to Monetize Streaming Better

NBC's Olympics Lesson: Try to Monetize Streaming Better | SportonRadio | Scoop.it
Rio TV ratings dipped compared to the London Olympic Games, but streaming viewers surged as the economics evolve and viewers demand choices.
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MILLENNIALS DEVOUR THE RIO OLYMPIC GAMES

MILLENNIALS DEVOUR THE RIO OLYMPIC GAMES | SportonRadio | Scoop.it

Video Consumption Across Multiple Screens by Advertiser-Coveted Demo Sets Records Nearly 5 Times as Many Millennials Watched Primetime Olympics on NBC than Watched Primetime during TV Season NBC Olympics’ Rio Coverage on Facebook, Snapchat, and Google/YouTube Engaged with an Audience Predominantly Under Age 35 NBC Olympics Ranked #1 Sports Brand & #1 Consumer Brand for Social Engagement During the Games

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Record breaking Rio for BBC Sport’s digital service

Record breaking Rio for BBC Sport’s digital service | SportonRadio | Scoop.it
BBC Sport’s coverage of the Olympics Games in Rio reached 102.3m unique global browsers, with 68.3m coming from the UK, the biggest ever success for BBC Sport’s digital service.
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Snapchat becomes Olympics player

SAN FRANCISCO: Almost one third of Snapchat's daily active users have viewed Olympics content, as younger fans turn to the social network for bite-sized updates on events in Rio.
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Rio 2016 on Facebook: A Look Back on the Top Moments

Rio 2016 on Facebook: A Look Back on the Top Moments | SportonRadio | Scoop.it
Over the past two weeks, people came to Facebook to show support for their favorite athletes and countries, find the best immersive content and coverage of the Games, and celebrate with family and friends. With last night’s Closing Ceremonies
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Gatorade is running a Serena Williams Snapchat video game ad

Gatorade is running a Serena Williams Snapchat video game ad | SportonRadio | Scoop.it
The tennis game features 22 levels with each representing one of Williams’ Grand Slam wins
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Snapchat Is Bringing Live Scores to High School Football Games This Fall

Snapchat Is Bringing Live Scores to High School Football Games This Fall | SportonRadio | Scoop.it
Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snapchat started experimenting with real-time scores for NBA games this year and a handful of other sports, including the NFL, with a feature called Live Score.
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PGA Tour's Playoffs Bring Twitter And Facebook Live Stream Test, Relaxed Social Media Rules For Players

PGA Tour's Playoffs Bring Twitter And Facebook Live Stream Test, Relaxed Social Media Rules For Players | SportonRadio | Scoop.it
The PGA Tour is testing a global live stream on Twitter and Facebook Live, offering more than 14 hours of its PGA Tour LIVE coverage during the first two events of the FedExCup playoffs. In a significant first, the PGA Tour's leap marks the first time that sports content will get streamed live on Twitter.
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New Alexa Skills Kit (ASK) Feature: Audio Streaming in Alexa Skills - Amazon Mobile App Distribution Blog

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Sports media isn't immune to cord cutters, said former Twitter CEO

Sports media isn't immune to cord cutters, said former Twitter CEO | SportonRadio | Scoop.it
Former Twitter CEO Dick Costolo said media companies that provide sports on TV are not immune to cord cutters as more find alternatives in streaming.
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Retour sur #Rio2016 en chiffres et en Tweets

Retour sur #Rio2016 en chiffres et en Tweets | SportonRadio | Scoop.it
Pour #Rio2016, les supporters du monde entier se sont donnés rendez-vous sur Twitter pour célébrer les victoires, échanger avec les athlètes, vivre les moments les plus marquants, et partager en direct l’événement.
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NBC Argues Millennials Did Watch the Olympics—Just Not All on Traditional TV

NBC Argues Millennials Did Watch the Olympics—Just Not All on Traditional TV | SportonRadio | Scoop.it
Traditional TV ratings for the Rio Olympics fell from four years ago, particularly among young viewers, but NBCUniversal has maintained those ratings only tell part of the story, since this year’s event also aired on cable networks in primetime and all content was available to stream live.
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NBC’S RIO OLYMPICS IS THE MOST SUCCESSFUL MEDIA EVENT IN HISTORY

NBC’S RIO OLYMPICS IS THE MOST SUCCESSFUL MEDIA EVENT IN HISTORY | SportonRadio | Scoop.it

NBC Sports Group Chairman Mark Lazarus: “Our Presentation of the Rio Games is the Most Impressive Undertaking in the Media World.” Total Audience Delivery Averages 27.5 Million Viewers for Rio Olympics Competition – Ranking as 2nd-Highest Primetime Audience for Any Non-U.S. Summer Games NBC’s Primetime Rio Olympics is Most Dominant in Adult 18-34 and 18-49 Demographics of Any Olympics on Record NBCSN Ranks As #1 Sports Cable Network for 14 Days of Expanded Primetime Coverage NBC Olympics’ Digital Coverage Sets Event Records with 3.3 Billion Total Streaming Minutes, 2.71 Billion Live Streaming Minutes & 100 Million Unique Users Viewership Increases across the Board for NBC Affiliates, NBC News & NBC Entertainment

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NBC Wraps Up Rio With Lowest Primetime Summer Olympic Rating Since Sydney

NBC averaged a 14.4 rating (25.4 million viewers) for 17 nights of Olympic coverage, marking the broadcast net’s lowest figure since the ’00 Sydney Games, which averaged a 13.8 rating. This year’s broadcast rating also was down 18% from the '12 London Games and down 11% from the ’08 Beijing Games.

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Olympics ratings fell for the first time since 2000 and advertisers aren't happy

Olympics ratings fell for the first time since 2000 and advertisers aren't happy | SportonRadio | Scoop.it
NBC managed to soften the blow with extra inventory.
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And the Winner of the Olympics is … Snapchat

And the Winner of the Olympics is … Snapchat | SportonRadio | Scoop.it
Advertisers elevated The Games with new Snapchat marketing strategies that set the stage for a new era of digital marketing.
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