Snapchat has inked a deal with ScoreStream, a platform that crowdsources live sports scores, to power real-time geofilters at high school football games in the U.S. this fall. Snapchat started experimenting with real-time scores for NBA games this year and a handful of other sports, including the NFL, with a feature called Live Score.
The PGA Tour is testing a global live stream on Twitter and Facebook Live, offering more than 14 hours of its PGA Tour LIVE coverage during the first two events of the FedExCup playoffs. In a significant first, the PGA Tour's leap marks the first time that sports content will get streamed live on Twitter.
Pour #Rio2016, les supporters du monde entier se sont donnés rendez-vous sur Twitter pour célébrer les victoires, échanger avec les athlètes, vivre les moments les plus marquants, et partager en direct l’événement.
Traditional TV ratings for the Rio Olympics fell from four years ago, particularly among young viewers, but NBCUniversal has maintained those ratings only tell part of the story, since this year’s event also aired on cable networks in primetime and all content was available to stream live.
NBC Sports Group Chairman Mark Lazarus: “Our Presentation of the Rio Games is the Most Impressive Undertaking in the Media World.” Total Audience Delivery Averages 27.5 Million Viewers for Rio Olympics Competition – Ranking as 2nd-Highest Primetime Audience for Any Non-U.S. Summer Games NBC’s Primetime Rio Olympics is Most Dominant in Adult 18-34 and 18-49 Demographics of Any Olympics on Record NBCSN Ranks As #1 Sports Cable Network for 14 Days of Expanded Primetime Coverage NBC Olympics’ Digital Coverage Sets Event Records with 3.3 Billion Total Streaming Minutes, 2.71 Billion Live Streaming Minutes & 100 Million Unique Users Viewership Increases across the Board for NBC Affiliates, NBC News & NBC Entertainment
NBC averaged a 14.4 rating (25.4 million viewers) for 17 nights of Olympic coverage, marking the broadcast net’s lowest figure since the ’00 Sydney Games, which averaged a 13.8 rating. This year’s broadcast rating also was down 18% from the '12 London Games and down 11% from the ’08 Beijing Games.
As Rio prepares for the closing ceremony, I am here reflecting on who won Gold, Silver and Bronze medals in our Sport Media sector. I am not talking about specific publishers or broadcasters, but I am considering megatrends and major aspects that have influenced the coverage of the Games worldwide. …
Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended on Sunday. DirecTV, with 17 ads, was the only individual company to run more spots.
Video Consumption Across Multiple Screens by Advertiser-Coveted Demo Sets Records Nearly 5 Times as Many Millennials Watched Primetime Olympics on NBC than Watched Primetime during TV Season NBC Olympics’ Rio Coverage on Facebook, Snapchat, and Google/YouTube Engaged with an Audience Predominantly Under Age 35 NBC Olympics Ranked #1 Sports Brand & #1 Consumer Brand for Social Engagement During the Games
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