Snapchat is changing the way we consume TV. That’s right; the ever-popular communications app is branching out from its photos and videos that disappear in 10 seconds. Now, the company – which is set to go public in March – is bankrolling the production of original “shows” for the generation of minimal attention spans
That younger audiences are more likely to watch highlights on Snapchat than they are full match on Sky Sports is a moot point for the broadcaster, one it believes is less of a factor in its much-publicised drop in viewers.
The NBA reaches another international audience via Facebook Live, the last few minutes of an NBA game may have an interesting new wrinkle if Adam Silver has his say, the PGA and Twitter partner, Tom Brady and Under Armour launch a unique new product
As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform.
Amazon continues to see more and more traction with its voice-enabled speaker. A new report from Consumer Intelligence Research Partners (CIRP) estimates that there are now 8.2 million customers who own an Amazon Echo device, which first went on sale in late 2014 to Prime members and became generally available in June 2015.
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