Connectivity matters. With 1 out of 3 college students and young employees classing it as essential as water, air, food and shelter according to this Cisco report – limiting your WiFi infrastructure risks antagonising a significant target demographic.
While it could be argued that this statistic may be more representative of the 1st World problems of a younger generation, it does reflect the significance of sharing and communication to an always-on fan base – and the potential of a Connected Stadium strategy.
Avec 246 000 auditeurs à l'écoute de 20h à 21h, Bixente Lizarazu a signé en avril dernier une respectable progression pour son Club Liza an gagnant 134 000 auditeurs en un an. Ce samedi 16 mai, il propose une "rencontre exclusive" avec Le président de l’UEFA : Michel Platini.
Forget Mayweather-Pacquiao. There's a more interesting fight brewing between Twitter and Hollywood. The piracy of Saturday’s welterweight boxing championship enabled by Periscope, a livestreaming app recently acquired by Twitter, is setting up a conflict that could be just as brutal.
Your brand uses Facebook, Twitter, and Instagram, but what about Snapchat? It seems like once we master one social media platform, there's another one waiting to be downloaded. But Snapchat, which has been around since 2011, is gaining value as it is increasingly being used by Millennials. Sports brands should take notice of this, and many have indeed begun to include Snapchat as part of their social media marketing strategy.
A couple of weeks ago, NPR and two of its most influential member stations, WNYC and WBEZ, invited a large group of media and marketing people to Le Poisson Rouge, a nightclub in Greenwich Village, for an event called “Hearing is Believing.”“Public radio is ready for capitalism.”...
Washington Post designer Dan Worthington live-streamed the drawing of The Post’s Sports section front, attracting several thousand viewers and generating a large number of tweets and questions. Dan and Sports Editor Matt Vita talk about how the idea came about and why this kind of experimentation is important.
The app is letting NPR capture better data than ever on how people listen to audio: "What I want to give people is not just the thing they will tolerate enough that they won’t skip it — but the thing they love."
There’s nothing quite like attending a major sports event in person. The sights and sounds from the field, the roar of the crowd, and the raw excitement of cheering for your team along with 40,000 or more of your "closest friends" is a unique experience.
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