A potentially groundbreaking new initiative for attracting sponsorship to British sport is set to be launched early in the New Year – if National Governing Bodies and other key organisations give it their blessing.
Manchester United manager Sir Alex Ferguson has said there is no problem between him and defender Rio Ferdinand over the player's refusal to wear a T-shirt supporting the anti-racism Kick It Out campaign ahead of the 4-2 win over Stoke.
... has proved hostile and ineffective. Sport is an industry where corporate communications is underdeveloped, and with so many instances being reported with sportsmen's use of twitter, it needs to… ...
Via Fernanda Grimaldi
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