Sport Management: Schroer, J
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Biogenesis scandal shows baseball has not put its drug problems behind it

Biogenesis scandal shows baseball has not put its drug problems behind it | Sport Management: Schroer, J | Scoop.it
On Monday afternoon, Washington Nationals Manager Davey Johnson was asked for his reaction to the suspensions Major League Baseball had levied against 13 players for violating the sport’s drug...
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This article discusses the recent happenings and suspensions regarding the use of PED's by MLB players. It also talks about what is being done to hopefully prevent scandals like this in the future. Talk is going on througout the baseball players' union about what can be done. This deals with the both the legal and ethical areas of social responsibility. The use of PED's is an ethical issue. The discussions about testing, sanctions, and other changes that could be made relate to the legal aspect. From a marketing standpoint, the players who received the suspensions cannot be used to promote their teams. Other players will have to be the focus if that is the direction the marketing division goes with promoting the team.

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One-on-one interview with John Rocker

One-on-one interview with John Rocker | Sport Management: Schroer, J | Scoop.it
A dozen years after a single interview ruined ex-Atlanta Braves pitcher John Rocker's reputation, he talks about those infamous quotes and remains outspoken in his brand new book.
Jamie Schroer's insight:

In this interview with John Rocker, Rocker talks about how the Sports Illustrated interview so many years ago incorrectly portrayed him. He also talks about his own PED use as a player and his thoughts on usage in the game. Both of these points tie into ethical factors of social responsibility. Not only is the ethics regarding drug use considered but there is also the ethics of how the media portrayed Rocker to be. After the Sports Illustrated article was released, the Atlanta Braves marketing team may have had to change some things. If Rocker was a player who was used to draw in fans, he most likely was not after the article released. The marketing team would have to change tactics in some ways.

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How Baseball Could Usher in a Greener American Future

How Baseball Could Usher in a Greener American Future | Sport Management: Schroer, J | Scoop.it
Major League Baseball broke the color barrier 7 years before The Supreme Court ruled in favor of desegregation. Today, MLB is stepping up to the plate for environmental stewardship.
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This article talks about how Major League Baseball has partnered with the Natural Resources Defense Council to make stadiums more "green." The hope is that fans will follow this precedent and will become greener in their own lives. This goes along with an economic social responsibility. By going green, teams are saving money and helping the environment. Teams can market their "green" campaigns to appeal to environmentalists and to make fans more aware of how going green can help the environment.

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MiLB, VSU enter landmark agreement | Texas League News

MiLB, VSU enter landmark agreement | Texas League News | Sport Management: Schroer, J | Scoop.it
Virginia State University entered into a landmark Letter of Cooperation with Minor League Baseball to benefit VSU's students across various disciplines.
Jamie Schroer's insight:

This article talks about how Minor League Basebll and Virginia State University entered into an agreement beneficial to both organizations. This agreement allows students at VSU to attend seminars and presentations by MiLB in order to learn about job opportunities with this organization. This impacts the economic aspect of social responsibility. Students from all majors are given the opportunity to learn about this organization and network with potential employers. This can be great for marketing as something to promote, but all areas can benefit as students gain interest.

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Charity | MiLB.com Official Info | The Official Site of Minor League Baseball

Charity | MiLB.com Official Info | The Official Site of Minor League Baseball | Sport Management: Schroer, J | Scoop.it
Charity
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This talks about how minor league baseball gives back to the communities of the teams. Minor league baseball also gives back on a national level. This relates to the philanthropic area of social responsibility. This can be a big benefit to marketing. Events can be planned for the groups who are being helped out and fans can become more aware of what the team or organization does outside of games.

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Baseball Manager Epic Meltdown (139)

BUY THE DVD (AMAZON): http://amzn.com/B007GGKQ6Y South Georgia Peanuts manager Wally Backman is ejected during a game in Anderson, SC.The events that led to ...
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Wally Backman, manager of the South Georgia Peanuts, is ejected after exchanging words with an umpire regarding the ejection of his player. He reacts very badly to this ejection and the ejection of his player. Backman acts in a very unethical manner, a key component regarding social responsibility. How Backman acted could make marketing the team very difficult. Fans will not want to go to a game if the coach will act in an unprofessional manner; especially fans who have children.

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Reviving Baseball in Inner Cities

Reviving Baseball in Inner Cities | Sport Management: Schroer, J | Scoop.it
Jamie Schroer's insight:

This page talks about Major League Baseball's RBI Program: Reviving Baseball in Inner Cities. There are several missions and goals of the program which stress life skills and educational components. This relates to the philanthropic aspect of social responsibility. It is a great way to reach out into the community to promote interest in baseball and softball as well as promote teamwork and other life skills and values. This program can be marketed throughout the MLB cities as well as other cities in the United States. The RBI program has even reached several other countries.

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1919 World Series by Baseball Almanac

1919 World Series by Baseball Almanac | Sport Management: Schroer, J | Scoop.it
The 1919 World Series by Baseball Almanac with a detailed description, complete rosters, cumulative statistics and box scores.
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This article talks about the most famous scandal in baseball history: the fixing of the 1919 World Series by the Chicago White Sox. Eight players from the White Sox were a part of throwing the series to the Cincinnati Reds and were banned from baseball as a result. This is a big ethical issue with regards to social responsibility. These players did not act ethically at all in this case and faced the consequences. After such a world-known scandal, marketing would be extremely difficult. Fans would lose their trust with the team involved and possibly with the league as a whole.

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MLB DR's commitment to social responsibility

MLB DR's commitment to social responsibility | Sport Management: Schroer, J | Scoop.it
Jamie Schroer's insight:

This article is about the partnership programs Major League Baseball has in the Dominican Republic. These programs are an outreach to help the communities as well as to the children in these areas. This ties in to several ideas of social responsibility including economic and philanthropic. Marketing can use these programs to appeal to people for donations of all sorts.

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TinCaps unveil 400 Club | MiLB.com News | The Official Site of Minor League Baseball

TinCaps unveil 400 Club | MiLB.com News | The Official Site of Minor League Baseball | Sport Management: Schroer, J | Scoop.it
Fort Wayne has announced plans for a party area behind centerfield in Parkview Field, spending $800,000 on improvements to the park in the process.
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This article explains how the Fort Wayne TinCaps plan to build a new area in the ballpark that can provide a new experience to baseball fans. This area is the first of its kind in any Minor League park. This relates to the economic aspect of social responsibility. This new area is designed for groups and can be used year-round. This is a great opportunity for marketing. The 400 Club can be marketed to businesses for company outings and also to fans. A major benefit is the ability to use this area year-round.

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Right Way to Handle an Ejection

This is the right way to handle an ejection.
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In this video, the coach gets ejected from the game, but he acts in a better way than how some other coaches act. This coach acts in a socially responsible and ethical way. It would be far easier to market a team when the coach does not overreact to an ejection. Fans will be more likely to attend games if the coach of the team does not lose his temper and overreact to a bad call or ejection.

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Minor League Braves Manager Phil Wellman Goes Nuts

The one The Only.. Phil Wellman!! He seems a little upset over a call, enough to throw a tantrum so bad that he tosses a grenade! LOL
Jamie Schroer's insight:

In this video, Springfield Cardinals coach Phil Wellman gets very upset with the umpire which leads to his ejection from the game. This relates to ethical social responsibility. Wellman should act in a more positive way than what he did. A coach with this behavior could potentially make marketing the team difficult. Minor leage baseball is seen as a family-friendly environment and a coach who acts in this way could cause a lower attendance.

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