Sport Marketing: Mechenbier J
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LevelUp mobile payments power sports arena: no transaction fee, but marketing fees

LevelUp mobile payments power sports arena: no transaction fee, but marketing fees | Sport Marketing: Mechenbier J | Scoop.it

LevelUp .. is launching at the KFC Yum Center in Louisville, where users can pay with LevelUp at 200 concession stands.... Centerplate [the arena's owners] is taking advantage of LevelUp’s free interchange fees, which means they don’t pay the traditional transaction fees on purchases through LevelUp. They instead will run paid user acquisition and loyalty campaigns through LevelUp. So a new user will be able to get a $2 credit toward their first purchase while existing users can get discounts for purchasing larger amounts of food and beverage.

 

Therese's comment: This is also Square's stated strategy. There isn't a huge money to be made on top of the payment processing chain. Running loyalty and customer acquisition programs is a btter margin business. 


Via Therese Torris
Joe Mechenbier's insight:

Louisvilles new concessions payment plan, LevelUp, is a marketing dream. LevelUp allows fans to purchase concessions from their mobile phone linked to their credit card. This is gold for marketers because they now have data on all thier customers like how much they spend, how often they spend, and where they spend. This information can be used to target ads to fans.

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MediaPost Publications LeBron Taking Sports Marketing To Another Level 06/27/2013

MediaPost Publications LeBron Taking Sports Marketing To Another Level 06/27/2013 | Sport Marketing: Mechenbier J | Scoop.it
LeBron Taking Sports Marketing To Another Level - 06/27/2013

"

It’s no secret that the world of sports marketing has come a long way since the days when Yogi Berra was pitching Yoo-Hoo chocolate drink, Camels cigarettes and Puss’n Boots cat food but Michael Wilbon’s piece on ESPN.com this week is a exploration of just how far it has leaped past Air Jordan in the days of social media. More than ever, it’s not just about television commercials. And LeBron James is the excellent case in point.

Wilbon, who writes that he was struck by a comment made by his colleague Magic Johnson that James seemed to be in fewer commercials than lesser players, did a little digging and found that it’s really the advertising world that has changed, and LeBron is playing the game as good as anybody..."


Via k3hamilton
Joe Mechenbier's insight:

This article about Lebron James's businesses that he has stakes in talks about how marketable James has become in his career. This relates to a profession in sport marketing becuase the Heat can use Lebron as a marketing tool, or play off some of the companies that he is apart of.

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Alex Meek's curator insight, July 1, 2013 5:11 PM

Along with my interest in sports advertising, Lebron James and the Maiam Heat are my favorite NBA team and I am super pumped they won the championship again this year! The article also discusses old advertisements  that sparked ideas for some of the latest.

Rescooped by Joe Mechenbier from LGBT Online Media, Marketing and Advertising
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Getting in on the Gay: Sports Marketing to LGBTs

Getting in on the Gay: Sports Marketing to LGBTs | Sport Marketing: Mechenbier J | Scoop.it

Two of the biggest media sensations on the sports circuit right now, 22 year-old Brittney Griner and 34 year-old Jason Collins, have become household names and LGBT heroes. Their popularity has extended beyond the court and both are looking at the sweet benefits of being marketable.


Via Matt Skallerud
Joe Mechenbier's insight:

Brittany Griner and Nike have an endorsement deal, but Griner will be modeling clothes for men, not women. This is huge for sport marketing because the LGBT demographic is largely unclaimed and Nike is annoucing thier support for the LGBT community.

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Stephen Basden's comment, September 17, 2013 10:17 PM
I learned a lot about how Griner charisma and confidence made it easy for Nike to make such a bold decision.
What I found particularly interesting about this article is the fact that Brittney Griner became the first openly gay athlete to be endorsed by Nike. I think this is a power move for the company in many ways, but what else would we expect from a dominant company like Nike.
I selected this article because I was very interested in the title alone. With more and more athletes coming out as homosexual, sports are now a safe place for the LGBT community. With that being said, it's time to sell to them, and this is how.
This just furthers my knowledge of marketing. Who to market to and how.
Tyler Papania's curator insight, October 30, 2013 9:53 PM

This article focuses a lot on how two gay athletes have become very marketable because of their connections with sport. It speaks about the positives of marketing athletes in order to drive sales. It also shows that it pays to take advantage of a situation like that of Bittney Griner and Jason Collins to reach another market that might not have before been interested. 

Chris Melendey's curator insight, October 14, 2014 10:11 PM

This article talks about Brittney Griner and how nike is using her to market different kinds of products. Griner is the first openly gay woman that nike has sponsored. Girly clothes really wasn't her style so Nike is sponsoring her with mens clothes and Nike SB. This approach will broaden Nike mens products to women. I found this entire article interesting and this opens a different way of marketing for me. 

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The social, cultural and media challenges facing sports marketers - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

The social, cultural and media challenges facing sports marketers - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Marketing: Mechenbier J | Scoop.it
Social, Cultural and Media Trends Changing Sports Marketing Barry Blyn, ESPN Anthony DiCosmo, Nickelodeon Networks Heidi Sandreuter, Pepsi Beverages Co.
Joe Mechenbier's insight:

Many very successful marketing heads got together to discuss some of the harder to reach demographics that could end up being profitable. As a sport marketer, all demographics are fair game and your strategys should be focused on reaching as many people as possible.

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Touchdown: Why sports marketing has no limit (and fewer limitations) - allvoices

Touchdown: Why sports marketing has no limit (and fewer limitations) - allvoices | Sport Marketing: Mechenbier J | Scoop.it
Touchdown: Why sports marketing has no limit (and fewer limitations)
allvoices
As the television and music industries continue grappling with disruptive forces in their business, sports commissioners can sit back and smile.
Joe Mechenbier's insight:

Sport marketing is unlike any other type of marketing because of how the fans consume the advertisments and sponsorships. Not many other avenues will have 30,000+ fans stare at advertisements for 2-3 hours in a row the way they will at a stadium or arena.

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Sport and the mobile marketing revolution - Luxury Daily - Columns

Sport and the mobile marketing revolution - Luxury Daily - Columns | Sport Marketing: Mechenbier J | Scoop.it
Joe Mechenbier's insight:

"Second Screeners" or people who are in contact with a smart phone during a game, is a growing field rich with markeing opportunities. Sport Marketers can use mobile devices to get deals, promotions, and information to segmented customers instantly.

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Marketing Women in Sports Beyond the Bikini - Surf Channel

Marketing Women in Sports Beyond the Bikini - Surf Channel | Sport Marketing: Mechenbier J | Scoop.it
In a sports world dominated by men, how do we market women in sports beyond the bikini? VP of espnW, Laura Gentile, opened up the Summit with goals to create a dialogue and (My advice for female athletes at the Women+Sports @espnW Summit?
Joe Mechenbier's insight:

Instead of seeing female athletes as sex objects who are wearing bikini's, women of the sport word want to start focusing on the althete's stories and journeys. If I were to work for a female team, marketing is very different than marketing for a male team. The focus should be on the athlete as a human, not her body.

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Rescooped by Joe Mechenbier from I can explain it to you, but I can't understand it for you.
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Social Marketing and Pro Sports Teams

Social Marketing and Pro Sports Teams | Sport Marketing: Mechenbier J | Scoop.it

The most successful professional sports teams know that social media campaigns are crucial to promotion of games, news, players and marketing initiatives. These campaigns stoke fan excitement about team products and drive ticket sales.


Via Riaz Khan
Joe Mechenbier's insight:

San Fransisco used social media to further their reach using the hashtag #questforsix. They were able to measure the reach they gained throughout the season and post season using Topsy Pro. Social media is such an important tool now for generating buzz and recognition and shouldnt be shyed away from.

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Mitchell Cresap's curator insight, October 30, 2013 9:33 PM

This article is all about the social media aspect of teams. Getting their teams exposure by social medias is a great idea now because almost everyone uses them. All teams should use them to promote their team or whatever they are doing.

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Sports marketing agency bundles small schools for big impact - San Francisco Business Times

Sports marketing agency bundles small schools for big impact - San Francisco Business Times | Sport Marketing: Mechenbier J | Scoop.it
Sports marketing agency bundles small schools for big impact
San Francisco Business Times
A new sports marketing agency in San Francisco is bundling up some small local colleges in order to make a bigger splash with deals.
Joe Mechenbier's insight:

Pivot Marketing Agency is taking advantage of the many small local schools and trying to sell big sponsership deals. This idea is very good becuase a small school alone doesnt have much power when negotiating with big companies. This is helpful in sport marketing becuase many other schools could use this techique.

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How to get a job in sports marketing - Metro.us

How to get a job in sports marketing - Metro.us | Sport Marketing: Mechenbier J | Scoop.it
Metro.us
How to get a job in sports marketing
Metro.us
Going into sports marketing doesn't always translate to repping your favorite team.
Joe Mechenbier's insight:

David Eisenberg outlines some of his recommendations on how to get into the sport marketing deparment. This article is helpful to me now because it outlines some big points like the skills I'll need, or the fact that it's not as glamorous as many might think.

David Eisenberg
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