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Nike Nixes Ryan Braun Sponsorship

Nike Nixes Ryan Braun Sponsorship | Sport Management | Scoop.it
Nike dumped disgraced Milwaukee Brewers Ryan Braun, suspended for the remainder of the season for alleged drug violations – the use of performance-enhancing drugs.
Zach Bassett's insight:

Nike dumps MLB professional Ryan Braun. After Nike invested around two million dollars of sponsorships with batting superstar. After marketing him with shirts and gloves he was charged and suspended for the remainder of the season for use of performance enhancing drugs. Not only are the athletes trying to maintain an image but so is Nike. Lance Armstrong and Tiger Woods are among other athletes to have been dropped by Nike. I selected this article because I am looking to pursue a career in sport management along the lines of public relations and they have to deal with athletes and maintaining an image. Even though he is the best out of the best Nike does what is best for the organizations image. There is a line and Nike knows where it ends.

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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Zach Bassett's insight:

Pepsi is the first brand to sponsor the NFL Super Bowl halftime show. They have five months to take advantage of this opportunity. The article talks about demographics and how they are trying to target 18-24 year olds both hardcore and casual fans. Both demographics with which the NFL has the highest percentage of both. I selected this article due to its management tactics and its topic both Pepsi and the NFL. The article shows both how to target and execute deals that will help support both organizations and markets. 

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NHL fleshes out three-year plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

NHL fleshes out three-year plan - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Sport Management | Scoop.it
One billion dollars in additional national revenue. A sharper international focus with more events. A major broadcast rights deal. Another “24/7”-style show. All within three seasons.
Zach Bassett's insight:

The NHL is trying to generate one billion dollars more revenue over three years. The NHL is already around a 3.2 billion dollar organization. Teams like the Bruins, Blackhawks, Penguins, and Rangers are among the teams that are nearly maxed out on key revenue streams. The NHL is looking to expand on a few major things, such as core business, licensing and sponsorships. I selected it because they discuss topics along the lines of business expansions and strategies which relates to topics in sport management and through such an organization looking to be worth close to 4 billion dollars the NHL. I learned that there are many ways and strategies to expand an organization. 

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